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February, 2012
- Happy Valentines Day from AdBriefing Sent Tuesday, February 14, 2012 Yes, I love you. Thank you for all the support you've given the AdBriefing Copywirting Tips newsletter. Especially those who have invested in themselves through the purchase of materials and memberships ordered through http://www.adbriefing.co.uk/ To show my apprecieation, here's special gift just for active newsletter subscribers like yourself. Many of this newsletter back issues are available in the members only section. If you're not already one of our SILVER […]
September, 2011
- Failing to get attention? Sent Thursday, September 1, 2011 The most important and often neglected part of your copy is the headline. Which if these headline mistakes are you making? * Headline doesn't ask for the attention of a specific kind of reader. You want buyers, not readers, not prospects, only people who can buy. So why not flag them with the language you use in your headline. * Headline is a complete statement. Your headline must be a curiosity builder, never provide complete answers. The purpose of a headline is […]
August, 2011
- Using cliche in copy Sent Tuesday, August 2, 2011 Should you use cliche in your copy? Some copywriters say it can hurt. But I don't know about this "never using cliché." Use cliché if demonstrating how some promises are so overused that they lose there meaning. For example, in stressing your difference as a company and guarantee (b2b parts supplier) cliché can imply the customer hears the same thing from everyone. In this, that other companies promises are worn out -- "Satisfaction guaranteed? What does that […]
July, 2011
- Always keep writing Sent Tuesday, July 19, 2011 Been really busy here working on client assignments and my own marketing. Seems the more marketing I do, the busier I get. It's a good kind of busy. Today's tip is to the point. One of the most important things you can do to write killer copy that sell is to to always keep writing. There is a double meaning here: 1) Always be writing. Every morning write something. Put together articles, sales letters, lead generation pieces -- something that you'll use in […]
May, 2011
- Three copywriting success factors Sent Wednesday, May 18, 2011 There are three things that can significantly improve your copywriting and the number of sales you produce from words -- that's what I'll cover today. Been swamped here as I detailed in the last issue of my Inside Strategic Relations Newsletter ... write if you want a link. However, it doesn't matter how busy you are, your copy still needs to sell. Three critical success factors: 1. Don't be lazy. To write really good copy you need to write at least hundreds […]
December, 2010
- AdBriefing website update Sent Tuesday, December 21, 2010 Happy Holidays! Things are really busy here with new projects, copywriting assignments, and work. I'm still answering members questions by e-mail, just haven't had a chance to post much. The AdBriefing Copywriting Tips website was updated, mainly to fix the blog and link to newsletter archives. Please visit and provide your feedback at http://www.adbriefing.co.uk/ In the New Year I'll be bringing on some guest bloggers to help answering members questions -- keep […]
November, 2010
- Direct mail is alive today Sent Tuesday, November 23, 2010 Moved to Williamsburg VA in 2008, turns out the modest townhouse we bought was previously owned by a multi-millionaire. What I discovered will surprise you. Now don't get me wrong, my wife and I aren't living high on the hog -- you may know by now that I'm quite thrifty. When we originally visited the listing I though the house was staged because it was furnished much better than others we'd visit in that price range. Turns out the modest couple who lived here owned […]
July, 2010
- Freelancing to Fortune 500 Sent Tuesday, July 20, 2010 The biggest companies around the world are hiring freelance copywriters right now, especially in today's economy. That's why thinking about how you could be writing for the Fortune 500 is a smart thing to consider. One reader asks, ... "Would particularly like to hear how someone can start freelancing at a copywriter, where you market yourself, what sort of portfolio you are expected to have when approaching a Fortune 500 company" -- Karen Levent Bob Bly has been my […]
- Using words that sell Sent Tuesday, July 13, 2010 If you want to influence a reader to buy, you need to first understand the words they use to make a decision. In conversation you gain instant credibility when you use the right words in the form of language. There aren't any magic words by themselves, in fact, words alone have little meaning without using them in a way your prospect understands. This comes from listening to their conversation, how they purchase, and how they have been sold in the past. Use these […]
June, 2010
- Quick and Easy Source Tracking Sent Tuesday, June 29, 2010 How do you know if what copy is selling? An issue that most copywriters don't touch, but that is very important if you want to know what works. You know where your sales are coming from and what hard earned marketing dollars create a return ... by the use of tracking codes. Very often you'll see order forms with department numbers, request codes, phone number extensions, or other advertising codes to compare one offer to another. Because I'm using a back-end order […]