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If you want to influence a reader to buy, you need to first
understand the words they use to make a decision.  In conversation
you gain instant credibility when you use the right words in the
form of language.

There aren't any magic words by themselves, in fact, words alone
have little meaning without using them in a way your prospect
understands.  This comes from listening to their conversation, how
they purchase, and how they have been sold in the past.

Use these words in your lead generation, appointment setting, and
sales letters.  Lift phrases, but be careful of jargon if you don't
fully understand it.

Help readers feel comfortable that you are either one of them, or
uniquely understand their situation.  Ideally you want to use the
language of the professionals they turn to for advice, answers, and
solutions.

The right words, organized in language that has value to the reader
can make all the difference in writing copy that sells.

Two resources I've recently discovered for business-to-business
copywriters came directly from sales conversations with real
buyers.  Each recording was transcribed, cataloged, and extracted
into the language of buyers.

A powerful reference for improving your copywriting or selling your
services to any CEO, Entrepreneur, or decision maker who can buy. 
Here are two "Words that Sell" packages that caught my attention:

    Words that Sell for Industrial Dealers and Distributors
http://www.salesproblemssolved.com/index.php?main_page=document_product_info&products_id=552&utm_source=HR2&utm_medium=Aweber&utm_content=WordsSell&utm_campaign=C1020F

    Words that Sell for Technical Services Solutions
http://www.salesproblemssolved.com/index.php?main_page=document_product_info&products_id=553&utm_source=HR2&utm_medium=Aweber&utm_content=WordsSell&utm_campaign=C1020F

Other packages and individual reports are available.  Because these
insights were gathered from thousands of actual telephone
conversations and  communications with real decision makers, they
reveal the language used.  A great resource to add to your swipe
library.

Bottom line, when you speak the language of your buyer, using the
right words, they are more motivated to take action because they
perceive you understand them better.  And when you understand their
language, you do understand them better.  Start today building your
"buyer's" vocabulary with words that sell.

Sincerely,

Justin Hitt
Copywriter / Marketer
Publisher, AdBriefing Copywriting Tips

P. s. I'm always looking for dictionaries, resources, and materials
to help me better understand buyers in my market place.  Other
smart copywriters are doing the sale.  If you have any tools you'd
recommend, write me.  If there is something specific you are
looking for, let me know too.  Thanks for being a reader of
AdBriefings Copywriting Tips!

Justin Hitt creates outstanding sales results because he helps
clients better understand the language and behavior of real buyer
-- helping you cut past the waste, straight to profits in your
business.  To ask him your copywriting questions, just reply to
this message.