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The biggest companies around the world are hiring freelance
copywriters right now, especially in today's economy.  That's why
thinking about how you could be writing for the Fortune 500 is a
smart thing to consider.  One reader asks, ...

	"Would particularly like to hear how someone can start freelancing
at a copywriter, where you market yourself, what sort of portfolio
you are expected to have when approaching a Fortune 500 company" --
Karen Levent

Bob Bly has been my mentor in this area.  I've worked for a number
of Fortune 500 firms (not enough to call myself an expert, because
I'm still learning.)  Most of my assignments have come from my
newsletter or letters directly to their sales or marketing
management.

I've also earned assignments by:

  * Following up with leads from my newsletter in other mediums,
including direct mail.

  * Offer information kits that include samples of past work as
well as a menu of services.

  * Recommendations from service partners, including consultants,
sales and marketing professionals, as well as executives.

The hardest part about writing for the Fortune 500 is that they
don't necessarily want direct response copy that sells -- sometimes
they just want to see their name and concept in print.  It's also
frustrating that you might do a big project for them that they
never use -- however, they will pay you either way.

But here's the good news -- there is a lot of copy to write for the
Fortune 500, including annual reports, brochures, web content,
trade articles, press releases, documentation, all in addition to
sales literature and marketing pieces.  You can stay very busy with
these clients -- plus, they are also very easy to find.

Bob Bly has excellent materials on exactly how to get hired by
Fortune 500 to write copy for them, including the type of portfolio
you need and much more.  You'll find an introduction to his program
at 
http://www.salesproblemssolved.com/index.php?main_page=document_product_info&products_id=99&utm_source=HR2&utm_medium=Aweber&utm_content=Freelance500&utm_campaign=C1020F

In all fairness, Nelson Duffy (former VP of Branding/Marketing at
Fidelity Investments, Citigate, and Scudder) has a program on the
same topic available at 
http://www.salesproblemssolved.com/index.php?main_page=document_product_info&products_id=441&utm_source=HR2&utm_medium=Aweber&utm_content=Freelance500&utm_campaign=C1020F

Because both resources are digital, they are very reasonably
priced.  The serious copywriter will get both, and as a member, you
are welcome to write me with questions about implementation.

Most of the copy I write these days is to sell my business
development, technical services, and project management services to
Fortune 500's because that's what my company Hitt Publishing Direct
does.  As I said, that's why I defer to Bob Bly's excellent
materials for tools you can use to get started right away.

Sincerely,


Justin Hitt
Publisher, AdBriefing Copywriting Tips
http://adbriefing.co.uk/

P. s.  Remember, because you are a member of the AdBriefing
Copywriting Tips newsletter, you can write with your questions
about implementing either of these programs and I'll get you real
answers (even if I need to track down and interview the author.) 
I'm here to support your success.

P. p. s. Write with your questions.  With enough questions I'll
setup a conference call, webinar, or expert interview, so don't be
afraid to ask your most pressing questions.  You can't stump me,
because I'll find someone to get you the right answer.  Looking
forward to hearing from you soon.

Justin Hitt helps growing organizations increase sales, profits,
and business using sustainable strategies.  As a consultant, he's
worked for Dominion Enterprises (a Landmark Communications
company), AT&T/IBM, Lillian Vernon, and Veridian Engineering (now
General Dynamics.)