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July, 2010
- Overcoming writers block Sent Tuesday, July 6, 2010 One of your fellow readers of AdBriefing Copywriting Tips writes, ... "There is something quite important that's been bugging me recently. I've been lightly preoccupied with the phenomena of writer's block. Why is it that under certain circumstances thoughts and words flow freely, like friendly e-mails etc... But other circumstances, like sitting down to write a book or report, the flow seems to slow down to a dribble of awkwardness? Do copywriters get blocked. […]
June, 2010
- Copywriting interview redux Sent Wednesday, June 16, 2010 Found an interview with Copywriter Tracy Needham on getting started writing copy that sells. Just wanted to let you have another listen before I take it down. Playback Number: +1 (605) 475-4849 Access Code: 1039123# You're welcome to forward this interview to people on your team, Tracy is really worth a listen. In this audio you'll discover ... * The number one thing you need in every letter and website to convert readers to buyers, * How to eliminate […]
- Writing for Fortune 500 Sent Thursday, June 3, 2010 Just got off the phone with Bob Bly's office. For those not familiar with him, he's a legendary copywriter with 21+ books on copywriting, business advertising, and public relations. For nearly 3 decades, as a copywriter he's written for ad agencies, and direct marketing powerhouses like Phillips and Boardroom. In his books and training materials Bob Bly often talks about his best clients, big Fortune 500 accounts like IBM, AT&T, Grumman, Nortel, and Whirlpool (to name a […]
April, 2010
- Advertising gift for you Sent Thursday, April 15, 2010 A Special Service to Freelance and Copywriters for Hire who are loyal readers of AdBreifing Copywriting Tips To thank you for being a part of this less than perfect, but earnestly helpful publication, I'd like to extend to you an advertising opportunity. If you have a website, you know how important back links can be to search engine ranking and helping visitors to find your site. One way to get quality back links is from specialized directories, especially […]
- How copywriters benefit from publishing Sent Thursday, April 1, 2010 As a copywriter you are in the "paper and ink business", literally using words to sell. But think about this, you're also in the business of selling words. That's not much different than a publisher. I'm not talking about being a Routledge or Random House -- but as someone in the "words business" publishing could expand your copywriting business in the following ways: * Write a newsletter to increase customer retention, highlight current promotions, and invite […]
March, 2010
- Pencil in the Book Expo Sent Tuesday, March 23, 2010 Will you be attending the Book Expo in New York City this May? It may benefit you. Because many copywriters are in the publishing business (either as an author or publisher, beyond marketing), I thought you might find this interesting. For the past 10 years or so Fred Gleeck has been doing a seminar before the Book Expo, this year will be no different. What's different is the NEW speakers at this event, just one day can triple your income as an author or publisher. […]
- Before you write ads that work Sent Tuesday, March 9, 2010 If you find copy writing hard, even slightly challenging, it's possible you don't really know your buyer. It's something I've seen a hundred times working with clients ... so here's a sure-fire way to into the mind of buyers that make writing easy. # Have conversation with past customers. Look for the words they use, how they describe problems and solutions. # Look at competitive behavior. How do your customers interact with others, especially your competition. […]
February, 2010
- Writing method of pairing Sent Wednesday, February 24, 2010 Have you noticed the "George Washington verse St. David's Day" hosting advertisement a few days back. That was an example of a copy writing method called "pairing", and part of an important lesson for today. "Pairing" is where you take two subjects and put them together for a single story. That story usually builds a related comparison for sake of demonstration. In the case of my advertisement, the pairing was two characters considered "saints" by two seperate groups […]
- Write copy that sells fast Sent Tuesday, February 9, 2010 Three Powerful Insights to Better Copy that Sells Fast [Right now, hit print, you'll want to read every word, email just isn't going to do this one justice. Read for your own copywriting benefit, but also for the hidden copy secret being demonstrated. -- Justin Hitt, Editor] Do you want better copy? More sales? Everything that the AdBriefing Copywriting Tips newsletter promises? Of course you do, or you wouldn't have been with me this long. First off, this is a gimmick to make […]
- More powerful than print Sent Tuesday, February 2, 2010 Why did you make me read my sales letter out loud? In the last edition of this newsletter many readers asked that exact question. First I wouldn't ask you to do anything that wouldn't help improve your copy. If you missed the last lesson, it was about two step marketing and I asked you to read out loud your sales letter before creating a lead generation piece. A few thought it was strange, Why not just write the lead generation piece? Several thought reading their sales materials […]