Subscribe by email:

If you want to write effective copy you must understand that your
customers don't give a care about you.  In fact, if you talk about
you, they will run away.

Since your customer, buyer, and prospect really only care about
themselves, their problems, and concerns; talking about you just
irritates them.

Understand this, and this one thing, when you write copy for
customers, your write it for customers only.  That means any "I",
"we", "our", or "me" needs changed to be all about the customer
first.

Try this exercise, underline every statement that talks about you
and rewrite it to be all about what the customer gets.  Be even
more specific, talk specifically to the one reader to whom you have
attention.

Have a heart-to-heart, discussing their unique concerns, wants,
interests, and desires.  Leave nothing to abstract, tell them about
what they want and you'll cultivate greater rapport.

With this rapport you'll get trust, with trust, you'll get sales. 
To use the right focus, both in language and context, you must
really understand your customer ... that's something you'll
discover in another issue.

Sincerely,


Justin Hitt
Editor, AdBriefing Copywriting Tips
http://adbriefing.co.uk/

Ps. What's holding you back from the results you want with
salesmanship in print?  Your questions, concerns, and challenges
are welcome.  Questions are answered in audio or print, include
your postal address for a gift when you mention code D0910C.