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If you find copy writing hard, even slightly challenging, it's
possible you don't really know your buyer.  It's something I've
seen a hundred times working with clients ... so here's a sure-fire
way to into the mind of buyers that make writing easy.

 # Have conversation with past customers.  Look for the words they
use, how they describe problems and solutions.  

 # Look at competitive behavior.  How do your customers interact
with others, especially your competition.  Are they buying what you
have some someone else?

 # Research in social media around keywords.  There is gold in
them' Internet hills, instead of talking about what you had for
breakfast, listen to what buyers are saying.

 # Discover what they are already buying.  Behavior speaks so much
stronger than what a customer may say, watch them purchase.  Go
beyond what you offer, discover what your customers are buying.

 # Mystery shop your competitors.  Find out what they are really
doing to reach your same customer, not just what you see on the
surface.

 # Look at Amazon or other product review.  Watch language, what
reviews were considered helpful, what questions were asked.

 # Observe how customers converse.  It's okay to listen, observe
their conversations, how and what they complain about.  You are
looking for solutions, places to plug in what you offer, but be
careful you don't interrupt.

 # Document objections to sales people.  Every "No" is a goldmine
of future "Yes" if you are willing to document and learn more about
the motivations of your buyers.  Your company must address each of
these issues.

Here's a word of warning, you don't want to spend 2 years in
research without any action.  This works in cycles, focus in on a
specific buyer, write constant test campaigns, and measure your
results regularly.

Does this have to be expensive?  Not really, but it does take focus
and time.  Understand today the Internet provides you massive
amounts of information that can help you in ALL your copy writing.

Great news is that once you've done your homework and tested you
assumptions, you can more quickly write copy that sells.  There is
no instant formula, but you can start writing faster when you are
having a familiar conversation with a buyer you already know.

Sincerely,

Justin Hitt
Editor, AdBriefing Copywriting Tips
http://www.AdBriefing.co.uk/

P. s. Thanks to all those who are writing in with questions.  If
there is anything really challenging your ability to write copy
that sells, then let me know and we'll address it here.  Wishing
you all the best.

Copyright 2010 AdBriefing Copywriting Tips, All rights reserved.

Justin Hitt writes sales pulling copy for b2b technical services
providers, turning business relationships into profits guaranteed. 
For his help on your next campaign visit 
http://HittPublishingDirect.com/