Three Powerful Insights to Better Copy that Sells Fast

[Right now, hit print, you'll want to read every word, email just isn't going to do this one justice. Read for your own copywriting benefit, but also for the hidden copy secret being demonstrated. -- Justin Hitt, Editor]

Do you want better copy? More sales? Everything that the AdBriefing Copywriting Tips newsletter promises? Of course you do, or you wouldn't have been with me this long.

First off, this is a gimmick to make sales, that's one of the lesson for todays edition. You have to ask for the sale to get the sale. Are your correspondence and sales letters asking for the sale?

Second, the only way you can get your prospect to say "Yes" is to give them so much value that saying "No" creates discomfort. Every time you write a letter and don't get the results you expect, ask, Are you building in enough pain?

What's your pain?

You slave over a sales letter; days, weeks, even months. Making sure every word is perfect, that grammar is just right, and that every objection is handled. Meanwhile, the jerk over at that other company is making sales with garbage.

It's a common frustration of inexperienced (and even seasoned) copy writers. Let's take a look at Patrick Quinn's work -- first, it's not perfect, my High School (advanced placement I might add) English could find pounds worth of problems with this "style."

Who cares ... This is because Patrick Quinn writes hundreds of letter, each closing sales for his clients. He's writing for a specific buyer, not for his English teacher, but for people like you and me who want to sell more in print.

Ugly but it banks results

Now I'm not the best candidate to carry on his work, as an editor I fall down all the time. Notes from past subscribers say my "copy is bad, horrible, and doesn't motivate them" -- but even with a few whiners, I've gotten hundreds of little notes saying:

"Thanks for getting me started, I'm making more sales now with simple focused letters, and getting better customers."

"I'm looking at my copy differently, my customers are more involved (at the till, mind you.)"

Believe me, I haven't gotten as many comments as Patrick Quinn, I'm still hearing from his workshop students years after first experiencing him. They rave about the breaks his work has provided them, the big assignments they have picked up, and how they earn much more today than they thought possible.

Won't please anyone but buyers

Am I saying send out copy that isn't polished? That even what I'm writing is selling. In fact, I've sold more than $52 million in the recession of 2001 alone using print. And it wasn't pills or vitamins, it was b2b technical and professional services and computer equipment.

But it didn't stop there, I've used print to sell diesel fuel, consulting services, software development, and much more. Sure, almost every letter I write the headline wasn't quite right, the opening paragraph that didn't draw in the reader as well as it could. But what I've learned from Patrick Quinn and other mentors works all the same.

Just like this newsletter ... AdBriefing's may be a bit home grown, not perfectly polished, but it does it's job. Are you doing the "job" of writing copy that sells? Are you earning all that you would like in this economy?

Rather be good looking or wealthy

Just like not every employee is good looking, it's better to keep them for the job they perform than to swap them out on looks. Does your copy do the job it's supposed to do? Are you getting the results that other students of Patrick Quinn rave about? Specifically ...

They rave about the copywriting clinics Patrick held, workshops, and seminars. So I did a little research, contacting his publisher and doing homework. Talking with past students I've put together session materials, some of which are in the membership area today.

Have YOU ever wanted to have a bit of hand-holding around your copy project, to help you get unstuck on a writing project? How would you like to get step-by-step assistance in producing copy that sells both on-line and off-line?

If you answered "Yes" to either of these points then you are invited to help pilot a unique copy clinic for serious selling professionals, entrepreneurs, and copywriters. (Here's where I ask for action.) To qualify for this copywriting clinic I ask for a simple investment, but first ...

In 6 weeks double your copy results

In this clinic, you and I will go over each chapter of Patrick Quinn's WordPower III, you'll get two copy critic's, plus extra materials that help you write quickly. Including bonus materials on how to instantly understand your buyers motivations to get them to buy, respond, and to even generate leads.

The copy critics alone are worth $297 each, and include two single page sides plus a written or audio critic. The bonus report is a $69 value, includes tools and resources to help you fast -- just like Wordpower III, provides you reference ready insights.

Clinic includes 12 copywriting exercises, each on key areas of writing copy that sells -- applying exactly what you'll learn in Wordpower III. It includes 6 live chat sessions, where you get to ask your specific questions, get peer feedback, and quick training tips.

Clinic lessons are invaluable, but if you had to put a price on them then you'd have to invest at least $49 each, for a $588 value. Live sessions run from 45 to 90 minutes, at my current billing rate of $197 per 15 minute increment, if you hired me directly you're looking at $591 to $1,182 plus expenses.

But wait there's more

In addition, I'm going to add to this clinic something Patrick didn't previously cover, I'll include tracking tools to know what copy works and what doesn't. It's how I make money with average copy and you can too. You'll discover tools not available to Patrick that you can use today -- that's more than $1,842 in value.

But it doesn't matter how much any of this might be worth if you aren't adding $2,000 to $3,000 a month to your personal bottom line. Let me demonstrate, first, if you are not writing the best copy possible you are losing in the following ways:

1. You lost the investment of print, ink, (or email and time), which adds up to $900 or more per thousand.
2. If bad copy turns away an otherwise willing buyer, then you lose thousands each interaction in possible sales.
3. Is analysis paralysis keeping you from writing and sending your campaign? Then a weeks pay to the time you waste over the month.
4. Wrong message to the right audience means you're losing service opportunity for $1,000's in future business (and not even knowing why.)

You know I don't have to add this all up, but you're already doing it in your head. Without considering opportunity cost, you are already missing out on $5,000 to $8,000 a month in earnings. This is money you leave on the table because you're going at it alone.

You could STOP losing thousands

It's not your fault, in fact, many are struggling to learn copywriting (arguably a powerful skill to help you sell more) ... they struggle not because the information isn't available, it's because they don't have the time to consume it.

Just like in Patrick Quinn's copywriting clinics you'll graduate this program with a finished sales letter or marketing piece. You don't need a certificate, you need something to drop in the mail, send to a list, and that starts making sales.

By not getting involved in this copywriting clinic you are missing out on years of insights Patrick has gathered in his powerful Wordpower III guide. So how do you get started?

But you can't BUY access to this clinic

To qualify for a seat in the pilot copywriting clinic, visit Word Power III by Patrick Quinn, click the "Click for complete details ..." link right after the description. After the Wordpower website loads then click simply "Order Now" in the middle of the screen, then choose whether you want the British English or US English version. (The third insight to this newsletter should be to make your ordering process easier than this.)
Start by visiting Word Power III by Patrick Quinn

Your simple investment in Wordpower III qualifies you to audition for this copywriting clinic pilot. I say "qualifies" you because a lot of work is going to be done for you, while you'll learn a lot about copywriting going through Patrick's materials, there is a lot of work I'm going to be responsible to complete for you.

That's why only positive minded serious copywriters are being invited to join this pilot, I'll only be accepting 5 total. You win in all this by having Wordpower III in your hands, it shows you exactly what you need to know to write copy that sells -- after you've invested in this book just forward me your receipt for additional details about this clinic. Start by visiting Word Power III by Patrick Quinn

Sincerely,

Justin Hitt
Editor, Adbriefing Copywriting Tips

P. s. Take action in the next THREE days and I'll give you a $50 gift certificate to Sales Problems Solved, get started with this powerful book that is instantly available when you get all the details at Word Power III by Patrick Quinn

P. p. s. If you have any questions about this copywriting clinic, please write, your questions will be included in a FAQ being put together for the AdBriefing Copywriting Tips site. Just reply to this message. Looking forward to personally working with you.

P. p. p. s. Did you get the three insights shared in this letter? Besides being a great offer, you'll want to read this newsletter from cover to cover -- use it in your copy and make more sales today!