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If you haven't already noticed, in theory I'm really knowledgeable
about copy writing, however, in practice I have room for
improvement.  You may be concerned that you don't have the skills,
or you are just getting started, but I hope I prove all that
doesn't matter.

Periodically I get voice mail messages, "Your copy sucks." or
emails like, "You might be good at writing copy, but you are a
horrible sales person."  The truth is, unless you are a target
buyer of my consulting and high-end marketing services you're not
getting my best stuff.

More importantly, my message isn't likely to resonate with
individuals who aren't moving toward a six-figure income in the
field of b2b selling.  You may be on that track, that's why you're
still with me, you may not ... 

But understand even if aren't who you think you need to be, you can
still get started today writing copy that sells.  Who gives a damn
what others think about what you are doing, especially if you are
generating happy satisfied buyers.

Yes, I'm still learning.  Editing this newsletter is about refining
my skills and bringing you what others say about doing copy writing
right.  Dutch author, philosopher, and scholar Desiderius Erasmus
(1466 - 1536) says, "In the land of the blind, the one-eyed man is
king."

If you're just a little better than those who write in your market,
then you can make a lot more.  That's why you won't find me in a
lot of popular markets, that's why I write specifically for
business-to-business technical services firms.

Not because "that's where the money is", but because I'm "one of
those guys" -- I have affinity with that audience.  Does that alone
make up for writing mediocre copy?  Does just knowing what to do
when writing copy help?

The truth is that you'll sell more in copy by actually writing it,
sending it, and staying in touch with your buyers.  Don't worry
about the those who don't buy, or those who get upset, just those
focus whole hearted on helping those who buy.

That's why you just need to just start writing.  Focus on the
needs, desires, wants, emotions, fears, feelings, benefits,
concerns, what motivates, objections, reasons why, and all those
other copy "things" -- but just write something, be yourself, and
don't worry so much about how you write it.

If you're testing your lists in cells (meaning you only mail a
small section of your list at a time), then you can always fix your
letter in the next mailing.  On the Internet this is even easier,
you can write three letters and test them all without much expense
at all.

Just get it done.  Write something.  And, completely ignore those
non-buyers who think it's their duty to tell you a thing or two
about what you are doing while they do nothing.

Sincerely,


Justin Hitt
Editor, AdBriefing Copywriting Tips
http://adbriefing.co.uk/

Ps. Yes, I know my grammar is bad, I don't really even have time to
edit my newsletters.  But understand, your success is important to
me.  Test and see for yourself the results are possible from where
you are today.  Share your story for a wonderful gift written by
someone much more talented than I.

Justin Hitt is an industrial copywriter who helps
business-to-business technical services firms earn  millions more,
starting from where they are, moving them to where they want to be.
 Learn about hiring him for ugly copy that sells, visit
http://HittPublishingDirect.com/