Association Learning/Technology Digest. 6.11 - New State of Sector Report Released
Sent Monday, June 27, 2011View as plaintext
ALT Digest Associations - Learning - Technology
From the Editor: Data and Events for Leading Learning
Volume 3, Issue 6 - We have a number of announcements we are excited to post with this edition of the ALT Digest. The first is that our newest report, Association Learning+Technology: The State of the Sector, is now available. You can read more about it and get some highlights from the findings below. Also, be sure to take advantage of $50 off as a current newsletter subscriber by using the code "altdigest" during checkout any time this week.
Related to the above item, I'll be discussing some of the findings from the report in a free Webinar from KRM tomorrow (June 28) at 2PM ET: E-learning 2011: Proven Strategies for Success. I'm thrilled to be joined by Barbara Swarthout of the International Foundation of Employee Benefits Plans and Kathy Benton of the Society for College and University Planning
Finally, we have nailed down details for our next Leading Learning breakfast event. It will take place on August 26th at Clyde's of Gallery Place in DC. Tony Bingham, president of ASTD and co-author of The New Social Learning, will join us to discuss the relevance of social learning for associations. We'll be giving a free copy of The New Social Learning to the first 25 folks who sign up, so don't wait! Also, if you are interested in accessing a live video stream of this event, please let us know! (CommPartners will once again be making a recorded version of the event available afterward.)
To gather the data for the report, we conducted a comprehensive survey to which 375 organizations responded. We also interviewed 27 associations and 9 learning technology and service providers to the sector. The resulting report - which also includes multiple cases studies, predictions, and a variety of other materials - offers the most comprehensive view currently available of the use of technology to deliver education in the association sector. Here are some selected findings from the report:
Out of 375 respondents to the survey, 77.4 percent indicated their organization is already offering some form of e-learning - which we define as pretty much any type of learning delivered via a computer. An additional 16.0 percent indicated they plan to start using e-learning within the coming 6 to 12 months.
Smaller organization usage continues to grow: More than half (57.5 percent) of the organizations that reported using e-learning in our 2008 survey had annual budgets of $5 million or less. In the 2010 survey, this number rose to 63.3 percent.
Only 22.0 percent of survey respondents currently doing e-learning reported having a formal, documented strategy in place, and only 23.9 percent indicated that their organizations have a formal, documented process for setting prices. Among organizations that rate their programs as "very successful," nearly half (47.1 percent) have a formal strategy in place.
The role of social media in online education is growing. The slice of associations *not* using social media as part of e-learning dropped from 47.6 percent to 34.9 percent, and only 7.7 percent of associations planning e-learning in the next 12 months say they will *not* use any social media.
The average price per content hour for organizations currently offering e-learning to both members and nonmembers is $57.82 - very similar to what we found in our 2008 research.
Under half (45.9 percent) of the respondents that currently offer e-learning report using a learning management system (LMS) or planning to within the next 12 months.
New technologies are making headway - but slowly. Under 9 percent of associations currently delivering e-learning provide a mobile version of any of their content. Virtual conferences faired somewhat better. While only 11.7 of associations currently delivering e-learning offer a virtual conference, another 23.7 percent plan to offer a virtual conference in the coming 12 months, which means a full third of associations offering e-learning in 2012 may offer a virtual conference.
This is just a small sampling of the type of information and insights the report offers. If you would like, you can download the table of contents and introduction to get a better feel for the contents.
As a current subscriber to the ALT Digest, you can also get the new report for $50 off for this week only (through 5:00 PT on Friday, July 1). Simply use the code "altdigest" during checkout. All reports are listed at:
I've already highlighted this on our blog, but open education happens to be a particular passion of mine, and I think associations could be doing much more to leverage the concept. It's worth playing around with this site some and brainstorming.
I have to admit I am a little tired of the "free" debate. Personally, I don't think there is the slightest question that there are substantial benefits to be gained from strategically offering certain products and services for free. But, the topic is very important in the land of learning and technology, and this post - and the comments - is worth reading and reflecting upon.
It's always worth listening to what Jeff Hurt has to say about designing effective learning experiences.
Got great resources you'd like to share? Please send 'em - we'll give you credit, along with a link to your Web site, blog, etc.
In this section we share news from any associations that are launching new e-learning initiatives or vendors who have new products, new clients, or other news relevant to association e-learning. We also publish news in out Tumblr feed at http://altdigest.tumblr.com.
Please send any news you've got to firstname.lastname@example.org. The following are published in the order received.
*** Latitude Learning has announced that Learning Designs, Inc. (http://www.learningdesigns.com/) has joined the community of training company partners using LatitudeLearning.com to serve its customers. The Latitude Learning LMS provides a world class platform for training functionality and effectiveness. Learn about the features and benefits available to Latitude Learning Training Partners at http://www.latitudelearning.com.
Crowd Wisdom(TM) by Digital Ignite was selected to launch the critical learning program of the International Association of Forensic Nurses. DI also is proud to announce the official launch of EyeLearn(TM), the American Optometric Association learning portal, and the Community Associations Institute learning portal.
I'll say it (yet) again: Sector News is a very easy - and free - way to spread the word and maybe give your colleagues and peers some new ideas. That goes for both associations and vendors. If you have something for next time, send it to me by the 20th of the month at email@example.com. Why wouldn't you?!
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