www.amycus.com

Browse By Month

Like This?
Subscribe by email:

July 2011 - INFLUENCE - The Amycus Newsletter Sent Monday, July 18, 2011 View as plaintext
The Amycus Newsletter - Aimed at Software Sales Professionals ...
INFLUENCE
With Wanda van Gelderen

In This Issue...
Common Myths about IT Buyers

  • The 3 myths and realities about what drives a Buyer's behaviour

  • Note from Wanda.
  •  
    Feature Article



    It struck me, when I was discussing common assumptions with a Sales Director recently, that there are still lots of myths out there about IT Procurement Managers.

    I have selected the top three for this Newsletter.

    MYTH 1: Procurement Managers get paid a basic salary plus a bonus which represents a percentage of the discount being negotiated.

    REALITY 1: Procurement Managers are not paid a bonus based on individual negotiations.

    I wish I could have been paid a bonus based on value add. Looking at my CV - in the last 2 years I have personally created over $35million of savings - at 1 or 2% that would have been a very nice bonus indeed.

    In fact - only a few industries, like the Financial Services Industry, pay a bonus at all and the bonus pot is based on the overall performance of the company and linked to individual performance targets. Individual targets are not broken down on a deal by deal basis and savings targets are often set at commodity level (like "Software" or "IT as a whole") with up to 25 buyers contributing. In the last few years bonuses have ranged between 2% and 25% of annual salary (not value add) and have often been paid out in shares or payments have been spread over multiple years.

    MYTH 2: IT Procurement deliberately holds off placing Purchase Orders so that they can save on cash flow.

    REALITY 2: Cash flow is rarely an issue and Purchase Orders are placed by the business, not IT Procurement. The process to get a PO out of the door is often so complex that it takes much longer than anticipated. There is no deliberate ploy to delay the PO as the commitment has already been made via the signed contract.

    IT Procurement is often the contract signature (or obtains the signature from a CFO/CEO) and all attention is on getting the contract signed. Only then can a PO be raised by the business. Most CIOs have a PA that takes on this task. The PO processing system is complex and requires multiple and sequential electronic approvals (often the same that have had to approve the contract). If one approver is out of the office, the whole system comes to a halt. 

    MYTH 3: IT Procurement has a deliberate strategy to renew late and have us provide work or support at risk.

    REALITY 3: Being late with a renewal is what keeps a buyer awake at night - They want to avoid it at all cost.

     The last thing a buyer want to do is tell their CIO that the company has not renewed in time and as a result support or license access might be denied at any day. This is bad news and buyers do not want to be the messenger.

    IT Procurement does use the strategy to negotiate up to the last possible deadline, but not at the cost of putting access to licenses or support at risk. Large deals can take up to 4 weeks to get signed off (both contract and PO) and therefore the deal needs to be closed well before the final deadline. There are lots of reasons why the deal is delayed but a deliberate strategy to have the supplier work at risk is not one of them.

    I hope the above examples have been of use.

    If you want to comment or check any other assumptions, please email me at wanda@amycus.com.

    To your success

    Wanda


    Note from Wanda

    Earlier this month I attended the National Achievers Congress, ExCel London and saw Tony Robbins, T Harv Ekker (best selling author of "Secrets of the Millionaire Mind"), Andy Harrington and Lord Sugar on stage. Andy is the UK equivalent of Tony Robbins and I belong to his, by invitation only, Professional Speakers Academy. We meet monthly to practice how we can become more effective at speaking on a stage (One day I will :-) ) and how to create a 7-figure income (again, one day..). This month's homework is to produce a video for our website - so keep an eye on amycus.com.

    Do please give me feedback on what you think of my Newsletter and what topics you want to see covered next, by contacting me at wanda@amycus.com.  
    Share this email

    Did someone forward this to you? 

    Why not get your own subscription - A copy of INFLUENCE will be emailed to you automatically every month.

     Subscribe Here!

    Unsubscribe

    If you no longer wish to receive this newsletter you can unsubscribe here.

    AMYCUS UK LIMITED
     
    Tel: 020 3239 6572
    www.amycus.com
    Copyright 2011. All right reserved.
    Email Template powered by AWeber