I was having a conversation with my two younger girls about technology, because they wanted to know what a television looked like when I was young. LOL! I told them about my first, gigantic, black and white television with knobs that you had to turn and they were WOW'd. "No remote mom?"
This turned into a further discussion about how we didn't have ipods, home computers, cd's, dvd's, and the story of how excited my mother was when we got our first microwave oven one Christmas.
This conversation really had me reflecting on how much technology has advanced in our lifetimes, how amazing it is, and how grateful that I am that we solo entrepreneurs have the distinct advantage of being able to leverage this technology to build six and multiple six figure businesses from home.
A platform that has grown out of all this new technology that we all benefit from is social media. We hate it, we love it, but one thing for sure is that social media gives us a definite advantage for getting in front of potential clients that we normally wouldn't have access to. And this week I am talking about the new social media darling - Pinterest based on some initial traffic results to my own site. Enjoy!
Pinterest Marketing Tutorial For Small Business Owners
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Pinterest Was The 3rd Top Referrer Of Traffic To My Website Last Week.
I received pretty good traffic last week. Typically Mondays through Thursdays are good days for traffic to my website and to most websites, but when I checked my statistics, I noticed something really interesting.
As usual, my primary source of daily traffic came from the search engines (mostly Google), my secondary source of traffic came from WordPress.org because I have a WordPress plugin in the repository there that I created (which is in beta right now). Bloggers are downloading it, but I haven’t really promoted it yet because I’m still working all the kinks out. It’s called WordPress Guest Post.
BUT my 3rd primary source of traffic was from the new social media website Pinterest and I was pleasantly surprised, because there wasn’t much I had to do to earn that new traffic.
Now I am by no means a Pinterest expert (and really who is at this early stage?), but I believe that the results I have seen by using it for only about 10-15 days are really worth sharing. Therefore if you are a small business owner, solo professional, and your ideal clients are women then I’ve written this especially for you.
Pinterest Tutorial – Section 1
What the heck is Pinterest? Pinterest is a social media site that acts as a virtual online cork board. In my home office, I have about three different cork boards up. Two have lots of personal pictures of my kids, my friends, my hubby, my parents, as well as a few mementos from long ago like a few buttons from high school and college, and stuff that my kids have made me over the last few Mother’s Days:) So needless to say the whole cork board thing resonated with me. I mean it’s fun!
Also, Pinterest is experiencing huge growth especially among women of all age ranges (which is unique) in social media. So if your ideal client is a woman, then this is definitely the place to find her.
It took me a few minutes to “get it”, but the general point of Pinterest is to “pin” or “repin” images of things that you like from websites or from other Pinterest users and create your own virtual corkboards of items that you like. These items then get categorized with topic categories, titles, and descriptions of your choosing. As you can see, I have a mixture of business and personal boards from content marketing to handbags (my favorite accessory, no okay my drug of choice!). I think it’s a good idea to have a mixture of business and personal stuff.
You don’t want to blatantly promote yourself and you DO want to appear personable and authentic. But most of all, there is more to you than your business isn’t there? So why not express that visually over on Pinterest?
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