I have been really sick since Superbowl Game Day. Vomiting. Diarrhea. It's some nasty bug that has been going around and now one of my daughter's has it and her birthday is Valentine's Day:( Needless to say I have been wiping down everything (had to put my organic daily cleaners aside and go to the heavy duty Clorox wipes for this job:), hoping that the rest of my family doesn't get it.
My personal reaction to what cleaning supplies I was going to use had me thinking. Pretty good traditional marketing influenced me to buy organic cleaning products, but "TRUST" is what influenced me to reach for the Clorox wipes this week. I trust that it will kill the germs in here. At the end of the day -- isn't that the type of brand we all want to build for ourselves. A rock solid "trusted" brand? And it all begins with the message that you put out in the world and how you deliver that message.
That's why in today's article I'll be talking about your blog. It is the first thing that clients see when they click the resource box link in your articles or the URL on your business cards. What do you think their first impression is of your business based on your site?
Web traffic is typically very high in February and for the rest of the month I want to focus on helping my members maximize their blog's content potential. I do this all the time with my private clients when we begin working together and it's called a Web Content Analysis and now I'd like to offer you the same opportunity. I will evaluate and assess your blog based on my Content Rich 17-Point Criteria and then we will discuss my review and recommendations over the phone for 30 minutes. Kewl, right? I LOVE doing these and my members love them too, because it gives you major clarity on what you are doing really well, what needs work, and what tactics you should abandon altogether when it comes to your website.
Due to the fact that I am catching up on client work because of my illness, I only have 7 spots available this month for these assessments. Book your session here. In the meantime, read this week's feature article.
Top 5 Reasons Why I Won't Read Your Blog (And How To Change That!)
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"The 5 Biggest Shifts You Must Make When Writing, Publishing, & Marketing Articles That Attract Your Ideal Clients!"
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Top 5 Reasons Why I Won’t Read Your Blog (And What You Can Do About It!)
The content you create this year is more important than ever. The big brands like American Express and Coca-Cola have caught on now. Instead of spending a lot of their dollars on interruption marketing (commercials, etc.), they are paying consultants like myself big bucks to create compelling content campaigns for them that build brand trust and brand loyalty. Does your content do this? What is the first impression that your content makes?
In my work with clients, I do a LOT of website content evaluations a.k.a. makeovers, with which I use a 17-point criteria system. Over the years, I have consistently found five factors that site owners drop the ball on and so I thought I’d share them with you today…
Reason #1 – I Can’t Find Your Blog!
One of the biggest areas that site owners drop the ball on is basic search engine optimization. First, you have to start thinking like your ideal client. How would your ideal client search for your what you do in the search engines? What type of language would they use? Now you have to optimize your blog post titles to reflect that language so that when people do a search that your article shows up in the search results.
So for example, if you are a wedding planner and you are writing an article on wedding planning tips, I can’t tell you how many biz owners I have seen that title those articles something cute like “I Do” or generic like “Your Beautiful Wedding” — when the reality is that you need to be very specific and use terms that REAL people search for if you want to get search engine traffic like “How To Plan A Wedding On A Budget”.
The key to getting this right is doing keyword research in your niche to make sure you are targeting phrases that people are typing into Google. I use the keyword research tool Market Samurai for this type of research for myself and when I create editorial calendars for clients...
WANT TO USE
THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
problem! But here is what you MUST include:
Lisa Angelettie, Content Marketing Strategist & Mentor, is founder of the Content Rich Marketing System (TM),
the proven step-by-step program that shows you exactly
to get content, get known and get lots more clients
quickly...guaranteed. To get your F.R.E.E. Audio Class on attracting
more clients & generating more income
as well as her weekly online platform marketing articles go to:
Get your business in front of as many new eyes as you can on a consistent basis with article marketing. A little work goes a long way when you market articles! Learn how to benefit from my top strategies using my award-winning content rich article marketing program - ARTICOLOGY.
Join me and thousands of other entrepreneurs in learning how to explode our Facebook Fan Page Fans in 2012 with Facebook Industry Leader (Mari Smith). The program starts Valentine's Day, so it's important to make a decision quickly. All webinar/calls will be recorded in case you can't make the live sessions. I can't wait! Remember, whether or not you share your content through social media is one of the factors that the search engines are using to "rank" your content on the web. Learn more information when you click the link below...