I took a little extra time with this week's newsletter because I spent some extra time writing this week's featured article. It's a text heavy one (over 1000 words) AND it will also be repurposed into one of my first iTunes podcast sessions:) I'll let you know when my podcast is launched soon.
On March 30th, Facebook converted all Fan Pages to it's new Timeline format. I think the point of the change is to allow users to see the most relevant, fresh, and current content on any given Fan Page. want to work with you. A lot of people are "bugging out" about this change because it is very different from the old format, PLUS the biggest downside to it is that we no longer have the advantage of using a default landing page.
So today's featured article is all about how to create or update your fan page to get the most out of the new timeline format changes. There are 5 essential steps that you need to get right and presto - you're all done.
Have a great week!
5 Essential Steps To Creating Facebook Fan Page - Timeline Edition
PS: A big "rich" WELCOME
to all of you new
readers who joined our tribe of entrepreneurs
week. You're going to love the simple strategies & tools you
find here to help you get content, get known, and get more clients -
Teleclasses & Events
"UpLevel Your Content For More Clients!" - April 11th
It's more important than ever to create high quality, high impact content for the web that the search engines love, that people share on social media, and that results in you booking more high paying clients. Learn more during this content rich teleclass as I share my strategies for doing just that!
join us for this month's Articology Implementation Session where I will
answer all your questions about writing, publishing, promoting, and
making money from your articles which will nudge you into action. These sessions are open to Articology
Facebook is the #1 social marketing tool for small business owners to
create a broad reach but stay really up close and personal with
readers. It’s important that if you are a small business owner, service
professional, etc. that you have a presence on Facebook with a Facebook
But guess what? Facebook is ALWAYS making changes to
create a better user experience, and the downside to this is that they
are frustrating a lot of folks along the way. The latest change to
Facebook’s Fan Pages (business pages) Timeline format is no exception.
You may be grumbling, if you spent major time or money customizing a
fantastic landing page for your Facebook Fan Page — but hey, times are
a-changin’ and I want you to embrace the possibilities of what’s ahead
on Facebook, that’s why I will walk you through the only essential
changes you need to pay attention to when creating and/or updating your
Facebook Fan Page. Lickity Split!
This tutorial begins with assuming that you already have a Fan Page
for your business, but if you do not have one it’s pretty simple. Login
to your Facebook account and click on the “create a page” link usually found in the general settings section of your account, then move forward with this tutorial…
Facebook Fan Page Timeline Essential #1 – Cover Image
So the most important part of your new and improved Facebook Fan Page
is the cover image. This image is the first thing that people will see
when they visit your fan page. This means that you can NO LONGER create a default landing page that people see first.
Typically this page would create an incentive for folks to “Like” your
page or opt-in to your list, etc. This was a major blow to the business
owner, but I get it, Facebook is trying to maintain a certain standard.
So we simply have to play by their rules.
This image is “public” which means that anyone who clicks on your
page will see it, so it’s important that you do not use any images, etc.
that will violate copyright laws etc. On another note it’s important
that this image capture you and what you represent. What you love. What
you do. People need to connect with you and your message. So for me, I
chose pictures of me so people know who I am, pictures of my family, my
dogs, and then a blurb about what it is I do.
Other things that you CANNOT include in your cover art are...
WANT TO USE
THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
problem! But here is what you MUST include:
Lisa Angelettie, Content Marketing Strategist & Mentor, is founder of the Book Better Clients System (TM),
the proven step-by-step program that shows you exactly
to get content, get known and get lots more clients
quickly...guaranteed. To get your F.R.E.E. Audio Class on attracting
more clients & generating more income
as well as her weekly online platform marketing articles go to:
Attract Lucrative Clients Once You UPLEVEL Your Content
Get your business in front of as many new eyes as you can on a consistent basis with high level article marketing. A little work goes a long way when you market the right type of articles! Learn how to benefit from my top strategies using my award-winning content rich article marketing program - ARTICOLOGY.
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