http://archive.aweber.com/asr-journalAffiliate-Software-Review.com JournalThu, 22 Dec 2011 15:40:28 -0500http://archive.aweber.com/asr-journal/PGlkc/h/are_you_going_in_Jan_.htm Hey in case you're planning to go to Affiliate Summit West 2012 in Vegas next month, it looks like it will sell out very shortly. It promises to be the biggest show ever - how's that for a hot industry in today's economy :) ==> More details here Cheers, Peter Koning Affiliate-Software-Review.com PS Happy holidays and Merry Christmas Thu, 22 Dec 2011 15:40:28 -0500http://archive.aweber.com/asr-journal/Ealk./h/new_1_sharing_button_from.htmDo you sometimes see good content, products, tips, blog posts on the web that you'd like to recommend? How about having *your* visitors do the same for you? You can already do that with the Facebook Like button. But what if there was a Google equivalent of Like? Well now there is. Just like Facebook has the Like button, Google now has the +1 button. It's part of the looming battle for adding social media relevance to search results. And Google just dropped their gloves in the fight, and opened it up for you to add to your site. You can see it on my home page and all my listings on http://www.affiliate-software-review.com If you're logged into your Google account, try it out on my site - see home page near the bottom of the screen and click the +1 button. If you want to discover more and see how to get your own +1 for your site, read their blogpost here Add it to your site, let me know, and I'll +1 you back. I hope you liked... I mean +1'd this :) Cheers, Peter PS Thanks to one of my affiliate industry colleagues Evgenii 'Geno' Prussakov and also Viktor Zeman of Quality Unit for alerting me to this.. via Facebook lol Wed, 01 Jun 2011 17:51:57 -0400http://archive.aweber.com/asr-journal/iImt/h/Trip_to_Vegas_3_blog_posts_up.htm Hi there - I just got back from Vegas and posted these 3 blog posts re: * This cool computerized credit card I discovered at CES2011 (video): ==> http://lnkm.co/ces2011card * What happened at the Canadian Affiliate Marketing Meetup in Vegas, and who showed up: ==> http://lnkm.co/asrcanucks * My review of Affiliate Summit West 2011: ==> http://lnkm.co/asw11review * Oh and this isn't a blog post but these cool cats from South Africa were singing Acapella in the Wynn Hotel and I caught them on video: ==> http://lnkm.co/overtonevideo (1:21) Coming soon... I interviewed some of the top affiliate platform vendors in short 3-4 minute videos and you'll discover some insights into where the industry is going... but more importantly you'll get to find out which affiliate vendor CEO is studying archery and which one sings opera... :) Later, Peter Koning Affiliate-Software-Review.com PS Happy New Year Fri, 21 Jan 2011 07:48:11 -0500http://archive.aweber.com/asr-journal/1cUtl/h/Sold_out_re_Affiliate_Summit.htmMy latest blog post re Affiliate Summit selling out over 2 weeks before it starts. Cheers from snowy BC, PeterMon, 20 Dec 2010 14:35:35 -0500http://archive.aweber.com/asr-journal/1F557/h/New_article_explains_lead.htmEver wonder just what the heck is lead generation and how it can help your business? It's explained here, on a new blog post I just published while sipping an Egg Nog Grande at St*rbucks last night :) Lead Generation Revealed and Explained If that link is broken just go to the blog at http://www.affiliate-software-review.com/asrblog and you'll find it. Regards, Peter Affiliate-Software-Review.com Wed, 01 Dec 2010 12:26:17 -0500http://archive.aweber.com/asr-journal/210x7/h/Black_Friday_vs_lead_gen.htm Hi there - I promised to let you know about my new lead gen business, but it's going to be next week. The long weekend in the US means crazy travelling and shopping for lots of people, so I'll send out my tiny article next week. It will explain a lot of things about lead gen for you, and how it fits in w/ affiliate marketing. So keep an eye out for an email from me next week w/ lead gen in the title. In the meantime if you're in the US then have a great US Thanksgiving and Black Friday sales. Heck, even here in Canada we now have Black Friday Price Matching deals where some Canadian stores e.g Sears are offering to match any US advertised price on certain items. So it's nuts here too. And lead gen will have to wait :) Talk to you soon, Peter Affiliate-Software-Review.com Fri, 26 Nov 2010 08:06:31 -0500http://archive.aweber.com/asr-journal/1kNtV/h/Got_a_shopping_site_Give_your.htm Hey if you have a shopping site this might interest you esp. before the upcoming shopping season. Google just announced support (US only to start) for including rich snippets in their search engine. To see an example check out this blog post on Search Engine Land - thanks to Matt McGee for pointing this out. Cheers, Peter Affiliate-Software-Review.com Wed, 03 Nov 2010 08:43:13 -0400http://archive.aweber.com/asr-journal/1LONd/h/last_day_for_Aff_Summit_ASW11.htm Hi there, Are you planning to go to Affiliate Summit in Vegas in Jan 2011? The early bird pricing ends October 15, 2010. You can still catch this deal thru Oct 15, but after that date the pricing will go up. I'll be there, so if you are planning to go let me know and I'll try arrange a meetup of ASR subscribers - once you sign up shoot me an email and I'll connect with you on the ASW social media network. My objectives for Affiliate Summit West (ASW11) are: - networking - take in some seminars - hunt down and recruit some big affiliates for my Canadian Mortage Lead biz (more on that in next email) - play poker - interview some cool merchants, affiliates, and industry players so I can pass on some great tips for you re affiliate marketing from a merchant point of view Btw the Meet Market (tons of tables and packed room for networking) has already sold out, and the venue is at the Wynn so it will be huge - the biggest affiliate summit ever. The best part of ASW is that you can sneak beers into the seminars! Here's the link for more details on Affiliate Summit and to grab your passes today. Cheers, Peter Deal me in Koning Fri, 15 Oct 2010 08:15:29 -0400http://archive.aweber.com/asr-journal/xJJC/h/medieval_sword_entrepreneur.htm Hi there, I met Andy Jenkins over 6 years ago when I attended my first internet marketing conference in Chicago. At the time he was making a killing hand over fist with his online sword and wall tapestry sites. He was also partnering with Brad Fallon in a hot SEO course called Stomping the Search Engines. Since then, Andy has gone on to team up with Brad on Stompernet, and recently launched the successful Video Boss course re online video marketing. He's even worked on the Blair Witch project movie - the video link below was also produced by Andy... Anyway the point is that Andy knows about online marketing. ...and I've kept my eye on him. He's now focused on delivering a better mousetrap for information marketers. It's focused on product launches and community building during and after the launch. If you're planning to launch something new in the near future, or even just add a new information product or service to your current offerings, then check out this video below: ==> http://www.peterkoning.com/kajabivideo Look, I know we're all a little pooped out from product launches, and I really try to screen them out for you. Have I mailed a promo in the last few weeks or even months? No. I like what I see in this product so far - it's not classic product launch formula stuff but it's not all social n/w touchy feely woowoo either. It's internet marketing + community + removing lots of technical hassles in integrating bits and pieces of internet marketing stuff so you make more. Enough, just watch the free vid :) ==> http://www.peterkoning.com/kajabivideo Cheers, Peter Koning Tue, 05 Oct 2010 21:19:19 -0400http://archive.aweber.com/asr-journal/uxhu/h/how_ad_swaps_generate_income.htmHey it's been a while and I've been bad not touching base w/ you lately. Fact is, I've been on the road taking our son to some tennis tournaments - he made it to the doubles final of a USTA u16 tournament in Wenatchee WA state a couple weeks ago. I've been taking the laptop w/ me but there's been little time to focus long enough to publish content, although that's one of my most enjoyable activities. But now I'm back in the saddle and I wanted to share something of value w/ you... I originally came across this concept at a recent Affiliate Summit, when talking to affiliates who do email marketing. At first I skipped this as a zero sum game but it's actually the opposite - a win/win. The other day I recently received this email from another marketer, and there's an important lesson in the concept, for anyone that has an email list. Below is the email w/ his contact info removed for privacy, and then my brief analysis: ---------- Forwarded message ---------- From: [removed] Date: Tue, Jul 13, 2010 at 7:09 AM Subject: Ad Swap With Me? Hey Peter, I'm looking for ad swap partners. I have over 100,000 subscribers. If you would like to set something up, please email me at: [removed] Be sure to include your availability and your total number of subscribers when you reply. List size doesn't matter. I have sub lists soI will mail around the same number as you. Let's make some money! Jeff [last name, etc. removed] Analysis ======= With classic non-affiliate marketing, it's hard to measure who benefits and usually there is one winner and one loser, because there are no commissions involved for helping the other guy with his sales. But affiliate marketing changes everything... With affiliate marketing, this is a win/win, and it's best illustrated with an example: 1) I sign up as an affiliate for Jeff's product 2) I mail 5000 subscribers and generate $6k in sales for Jeff 3) Jeff does the same with a product of mine and generates $2k in sales for me So now I sit there wondering if it was my product that didn't convert, or maybe Jeff's list was not so responsive. Not sure... :( And maybe Jeff is feeling that he should pay me $2k so that we both are more equal in earnings with $4k each. Win/Lose or Lose/Win seem to be the only options here, right? Wrong! Remember this is all about affiliate marketing - not simply selling each other's product. This is still a win/win because Jeff and I BOTH make sales AND commission - not from each other's wallet but from the buyers on the email lists. And we both earn based on the results of how our products perform with someone else's subscribers, and how our subscribers value someone else's product. i.e. Assuming 25% commission in this example, here's what is truly earned: From my email marketing, Jeff makes $6k in sales = $4500 net gross revenue for Jeff + $1500 commissions earned for me From Jeff's mailing, I make $2k in sales = $500 commissions for Jeff + $1500 net gross revenue for me. Sure we exchange some commission payments but the bottom line is: Jeff makes: $4500 + $500 = $5k I make: $1500 + $1500 = $3k Because the $8k comes from the buyers, not from Jeff and myself, we both end up winning and sharing the revenue more fairly. And we both feel better knowing that we were rewarded for how our products performed AND for how our lists performed. To do this you need a list of customers/prospects etc. and of course an affiliate program for your own product. You also should only do this with products/services that are complementary and of interest to each other's lists. If you are already doing some sort of cross-promos with other companies, but it's the old fashioned way, then consider how affiliate marketing could change things and make each partner more committed to generating sales for the other guy. I hope that helps explain the ad swap concept and how it can be a win/win. Cheers, Peter Koning Affiliate-Software-Review.com Fri, 23 Jul 2010 15:17:18 -0400