A professional auctioneer works to gather all pertinent information and assembles a property information package (PIP). Once completed and prepped for marketing, the auctioneer creates a significant online presence and begins the marketing process with a specific sales and closing date in mind. The information assembled and marketed to prospective buyers is complete and fully discloses all known faults and attributes associated with the property. The detailed profile gives prospective buyers confidence and a clear picture as to the potential of the opportunity at hand.

Auctioneering is generally misunderstood and has for too long been considered by many to be a “last ditch" effort to sell a property that has gone unsold using other traditional methods. In today's dynamic market, real estate at auction is known as the Accelerated Method of marketing. The marketing process forces potential buyers to act, instead of sitting on the sidelines. Properties that are new to the market are excellent candidates. 

Vacant land, commercial, industrial, medical office, manufacturing, hi-tech facilities, and multi-family units all have potential to yield successful results at auction. The accelerated method of marketing should be considered part of the sales process to the extent that we ensure the best possible yield for our clients.

Matching the correct auctioneer with appropriate market knowledge and the ability to find the buyer where he or she lives is the key for a successful transaction.

Swisher Commercial’s auctioneer’s motto?  "We Create Bidding Wars".

Call Swisher Commercial today and ask to speak with our in house auction expert, Joseph Merkel.