Job-Hunt Intelligence - Finding Insiders Using Facebook

Published: Thu, 10/27/16

By Chris Russell

Someone referred by a current employee is the person most employers prefer to hire. Known as an "employee referral" these candidates typically become very good employees, known as a “good hire” in the recruiting world.

Best for the employee is that they usually receive compensation, sometimes in the thousands of dollars, if a person they refer is hired and stays in the job, working successfully for at least 3 to 6 months.

Even if you don't end up with a referral as the result of your contact, you may learn "insider information" about specific employers and jobs as a result of reaching out to insiders for something that may be an informational interview.

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By Hannah Morgan

The surest way to get your foot in the door is a referral by an employee.

Companies agree, employee referrals are the go-to source for hiring.

Why Employee Referred Candidates Are Better Bets

This isn’t a new fad. Companies have always used employee referrals, formally or informally, to fill positions.

The logic is simple, if you are a good employee, chances are good that you have friends who would make good employees.

In this NY Times article, Mr. Nash of Ernst & Young reports "Our analysis shows referred hires perform better, stay longer and are quicker to integrate into our teams." And it is also important to note that referrals cost less to find because there are no expensive ads or recruiters required.

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By Chris Russell

Facebook is perhaps the most under-utilized platform when it comes to job search. While its true that no one goes to Facebook to job hunt, there are a variety of ways to use it to promote yourself, stand out, and get hired.

I recently found four examples of job seekers who did something unique. They used the Facebook ads or pages to promote themselves. Boy did it work! Here's how they did it along with links to their stories.

1) Sam Solomon

After he posted his ad, Sam got an interview the next day:"I decided to take a different approach. Rethink the channel for job candidacy. Using specifically targeted Facebook advertisements, I created different ads targeting companies in industries that interested me. I gave myself $150 and about two weeks to see what would happen."

Result: 5 interviews, 18 email followups, two blog posts written about it, cost $150. His article about his efforts show you step by step how he did it.

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Because so many employers search Facebook for insight into job applicants and/or use Facebook for their recruiting, smart job seekers can successfully leverage the visibility that Facebook gives them. They can use Facebook to demonstrate how social-media-savvy they are (an important skill in today's business world), and they can use it intelligently to also demonstrate their skills and expertise for the job they want.
With all the recent changes Facebook has made to the About section of your profile, it can now essentially act as your new resume. Some experts in the online recruitment industry believe Facebook will soon offer LinkedIn style services for recruiters to find you. Heck, recruiters already use Facebook's Graph Search. If you have a job title and a location listed, recruiters can certainly find you. And for $1 they can send you a message.
Social networks have become critical to your job search. Social media is used in a number of ways. Recruiters search social media, particularly LinkedIn, to find qualified job candidates. It also helps recruiters have a more clear idea of who you are and what you have done before they even talk with you. This Guide offers you key information to leverage LinkedIn, Facebook, and Twitter for a successful job search.
When it comes to hiring, 78% of recruiters have hired through a social network, and the leading network for hiring is LinkedIn by a very wide margin. While 92% of recruiters have hired through LinkedIn, only 24% have hired through Facebook, and 14% have hired through Twitter. This Guide provides you with detailed information in several articles, written by experts, to use successfully use LinkedIn for your job search.
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