By Laura Smith-Proulx Your LinkedIn Profile isn’t just a placeholder – it has a job to do! By marketing you effectively, it serves as your digital identity and an online promotional workhorse. As the most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify. If you’ve filled in only part of your Headline or let LinkedIn populate it with your current job title and employer (which is the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen! Instead, use as many of
the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition. If you are currently unemployed, read The Best LinkedIn Job Title When You Are Unemployed. The 4-Part Headline FormulaTry the following formula when you’re stumped for an effective LinkedIn Headline that leverages your
industry expertise, achievements, and keywords: 1 - Add your target job or position level, such as:
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By Ed Han One of the nice things about social media is it can't be beat for letting people know what you are doing. By default, LinkedIn is set to broadcast mode. But this isn't always desirable -- sometimes discretion is the better part of valor and of job search. And that's when you need to use "stealth mode." By "stealth mode," I am referring
to engaging in activity on LinkedIn which is not broadcast to everyone in your network.
There are many reasons you might wish to engage LinkedIn stealthily: - Perhaps you are already employed but looking for alternatives.
- Perhaps you are preparing for a cooling climate in the organization or industry.
- Maybe you simply don't want everyone to know what you're doing.
Managing
Your LinkedIn SettingsWhatever the reason, if you want privacy, you can accomplish it through the Settings page.
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By Susan P. Joyce Misspellings on your LinkedIn Profile (or anywhere on LinkedIn) are NOT usually a good idea - very damaging your
credibility. However, one exception does exist. Your name.
Unless everyone always spells your name correctly (without your help), misspellings of your name currently cost you network connections and visibility in LinkedIn, perhaps even invitations to job interviews or more. Why You May Need Misspellings (or Alternate Spellings) in Your LinkedIn ProfileNames are often much more complicated in the Age of the Internet than in the past. Unique names are an advantage because they minimize the problem of mistaken online identity (Beyoncé, for
example). But, they also can cause problems because the unique name can be easily (and, probably, often) misspelled. Of course, "standard" names are frequently misspelled, too. Have You Ever Changed Your Name?If you changed your name with a
marriage (or divorce) or have otherwise modified your name, that "old" name may be the only name that some people know, even if you haven't used that name for years or decades. READ MORE
Editor’s Choice |
If you’re over 50, you are probably very tempted to avoid adding a photo to your LinkedIn Profile. Big mistake! Without a photo, chances are you won’t even be invited for an interview. In a recent JobVite survey of recruiters, 96% use social media to
find candidates, with LinkedIn, by far, the most popular site. The data show that Profiles lacking photos are ignored. Phyllis Mufson offers a 5-step process for getting the best photo possible. This is the age of connecting and social sharing. To be sure, there is legitimate reason to have a healthy skepticism of strangers. You don’t need to have an “all or nothing” policy of connecting with strangers. Use common sense about
which invitations to accept or reject. Arnie Fertig offers solid criteria for accepting, or rejecting, connections plus excellent tips for expanding your LinkedIn network. Note: the more connections you have, the more visible you are inside of LinkedIn, where recruiters are looking for qualified candidates. Developing the habit of spending 5 or 10 minutes on LinkedIn once or twice a weekday will pay off for you, especially if you focus
your efforts in those few minutes. Too many people -- both job seekers and those who think they have "permanent jobs" -- avoid doing some simple things on LinkedIn that would greatly improve the impact of their LinkedIn Profile and LinkedIn presence and visibility. Susan P. Joyce offers 7 LinkedIn tweaks, 3 done on a daily basis and 4 others done much less frequently. |
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