Job-Hunt Intelligence - Best Keywords to Be Found By Recruiters & Guide to Defensive Googling

Published: Wed, 04/17/19

Job-Hunt®
		Intelligence For Smarter Job Search

How to Double (or Triple) Your LinkedIn Visitor Traffic with Keywords

Most of the terms you include in your LinkedIn Profile are searchable by other users -- meaning that you can’t go wrong by appropriately including keywords that represent the job titles and skills appropriate for you that are found in job postings.

However, if you also understand (and leverage) LinkedIn's indexing method, you’ll be in a better position to grow your traffic. So you’ll want to add more keywords, taking steps to increase the keyword density in specific fields, as described in this article by Laura Smith Proulx.

Build Your Personal SEO: The 25 Best Keywords for You in Your Job Search

by Susan P. Joyce

Being found online today is NOT optional if you want to have a successful career (and job search).

To be found, implement personal SEO ("search engine optimization").

Personal SEO requires that you create relevant web content, containing appropriate keywords, so that it ranks well when someone is searching for those keywords.

For most professionals, this means a complete LinkedIn Profile and consistent visibility inside LinkedIn. But, simply having a LinkedIn Profile is NOT enough unless you are paying attention to your keywords.

Examine the list of the top 25 keywords in this article, and determine the keywords and keyword phrases most appropriate for your online professional visibility.

Guide to Defensive Googling

by Susan P. Joyce

Over 70% of employers research job applicants via social networks. However, only 30% of job seekers worry about what is visible associated with their names. BIG MISTAKE!

Know that even if you are silent online, creating no content and sharing no information, someone else with the same name may be ruining opportunities for you.

Recruiters who Google the name you put on their application or in your resume will be unaware that the “bad” person Google showed them is not you. Result: opportunity lost! Perhaps, many opportunities…

Defensive Googling is not hard to do, but it is a necessity today. Follow this process to monitor and manage your online reputation in 7 steps.

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