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By Laura Smith-ProulxSeeking more ways to attract employer and professional interest on LinkedIn? Look beyond the commonly used areas of the site (such as Summary, Experience, or Education) and into the Projects section. The Projects section is a powerful part of LinkedIn, impacting the site’s search algorithm. Projects do NOT have to represent formal initiatives from your work history.The Projects section can facilitate your findability as a candidate, especially when you add a substantial amount of keywords. How to Leverage the LinkedIn Projects SectionAdd Projects that show desirable skill sets, group and individual work efforts, new
capabilities, or informal use of valuable skills that reinforce your brand message. READ MORE
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By Susan P. Joyce Using the
right keywords in your LinkedIn Profile is essential to your visiblity in LinkedIn. Although critical to having your Profile appear in LinkedIn search results, keywords can be very easy to do wrong if done too quickly or carelessly. Or without the analysis described in this article. Seemingly trivial word choices, like using the job title "Administrative Assistant" or "Admin Assistant" in your LinkedIn profile (if that job is your goal), can be the
difference between being found by an employer or recruiter and being completely invisible. When you are optimizing the keywords for your LinkedI Profile, include the terms used most often by your target employers. If you don't have any specific target employers or if you simply want as much visibility in LinkedIn search results as possible, use the keywords that employers use most often in their job descriptions. Those are the terms that are most likely to be used by a recruiter or sourcer
searching LinkedIn for qualified job candidates. READ MORE Editor’s Choice - 3 Reasons Your LinkedIn Profile Is Failing You
If you haven't seen any benefit to having a LinkedIn Profile, this post by LinkedIn expert Laura Smith-Proulx should make it clear why LinkedIn might not be helping you in your job search and career. As usual with Job-Hunt and Laura, she also describes how to fix the problem.
- Leverage LinkedIn Status Updates for Your Job Search
According to LinkedIn's own research, your Profile is 10 times more likely to be viewed if you post at least one Update a week. As
this article by recruiter Ed Han describes, updates are easy to do and provide many benefits, from demonstrating that you are an active LinkedIn member (so, reachable if a recruiter tries to contact you through LinkedIn) to building your reputation as an up-to-date professional.
- Build Your Personal Brand by Blogging on LinkedIn
Step-by-step, personal branding expert Meg Guiseppi walks you through the process of making a "Pulse" post on LinkedIn. Then, she offers excellent advice on how to make your posts successful, including making posts that support your personal brand and adding some tasteful personal marketing to increase the benefit and build positive visibility for
yourself that will help your career and job search.
- How to Gain Both Visibility and Credibility on LinkedIn
Continuing the them of writing articles to publish on
LinkedIn, blogger and LinkedIn expert Bob McIntosh offers 8 steps to successfully publish your articles on LinkedIn Pulse. Written from the perspective of a successful blogger, Bob's 8-steps offer a great start to your LinkedIn writing career. These posts are an excellent way to become positively visible on LinkedIn.
- How to Be LinkedIn to Recruiters
One of the key benefits of LinkedIn is having your next job find you rather than having to go out and hunt for it. In his article by recruiter Jeff Lipschultz, learn how to use LinkedIn to be more visible to recruiters.
- How to Be a Successful LinkedIn Groupie
LinkedIn Groups are another great venue for both visibility and credibility on LinkedIn when done right. Recruiter Jeff Lipschultz describes how to successfully leverage LinkedIn Groups to gain more positive
visibility with recruiters.
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