Job-Hunt Intelligence - 10 Steps to Successful LinkedIn SEO

Published: Tue, 10/03/17

Job-Hunt®

Intelligence
For Smarter Job Search

By Susan P. Joyce

Even if you are happily employed or running your own successful business, being found in LinkedIn is essential. People you are meeting with or possible clients/customers search to find people like you. And so, of course, do recruiters and potential employers.

The best way to be found is to leverage your best keywords and the LinkedIn search algorithm. The algorithm that determines rank in search results is not shared by LinkedIn.

Remember that the version of your name you use on your LinkedIn Profile is your most important set of keywords!

Use that specific version of your name in all of your job applications, resumes, business cards, meeting name tags and badges, and ALL other professional visibility. This enables recruiters and others to "connect the dots" and to find you when they are searching for you by name.

The 10 Steps to Successful LinkedIn SEO

Each LinkedIn member sees search results customized specifically for them, based on their LinkedIn network (connections) as well as what LinkedIn calls "relevancy to the searcher." When we analyzed LinkedIn search results, we concluded that job seekers can successfully optimize their Profile by focusing in these 10 specific areas:

1.    Have a Robust Profile.

A "complete" Profile is the absolute minimum! Also known as "All Star" in LinkedIn terminology (LinkedIn definition), a complete Profile is the least effort needed to be found in LinkedIn search results. Don't stop there!

Include contact information so you are reachable when a recruiter is interested. Read Be Reachable to Be Hired for details on how and where to include contact information so your privacy isn't compromised.

READ MORE​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

 
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By Jeff Lipschultz

With all the rage around social media in job searching, LinkedIn stands out as the tool of choice for many recruiters to connect with job seekers (or future job seekers).

Knowing how recruiters use the tool may shed some light on how to leverage LinkedIn in your own job search efforts. Granted, good recruiters use many social media tools to find candidates, like FaceBook and Twitter. 

However, LinkedIn.com is the largest social network for professionals. LinkedIn provides the best avenue to quickly learn enough about a person to see if they should be contacted for a particular job opening. Candidates need to leverage LinkedIn as much as possible to be included in these searches.

1. Have a Large LinkedIn Network

To be found on LinkedIn, you need to have a large network because LinkedIn search results are limited to those accounts which are the searcher's first, second, and third level connections. If you aren't connected to someone at one of those levels, you won't appear in their search results.

Although many recruiters know how to search for candidates who are outside their own LinkedIn three degrees of connectivity or pay LinkedIn for that access, not all do. Therefore, the more people you are connected to, the more likely you may be connected to recruiters.

Recruiters love invites to your network, too. Don’t be afraid to ask them to join your network -- they may be unable to ask you to join their network because of LinkedIn’s built-in rules.

READ MORE

 
 
Whether you are in a job search or managing your career, you'll want to grab your free copy of the latest version of Personal Branding Expert Meg Guiseppi's 15 Minute Guide to Smart Personal Branding with LinkedIn. This ebook will help you to use LinkedIn more effectively and also to improve your understanding of personal branding.

Newest Job-Hunt Quick Guide: 
Smart Personal Branding with LinkedIn, 3rd edition
 
By Personal Branding Expert Meg Guiseppi 

 Make LinkedIn work better for your career with Meg's help in this ebook.
 
 Recommended Reading...
  1. Fast Formula for a Powerful LinkedIn Headline by Laura Smith-Proulx
    Your LinkedIn Profile isn’t just a placeholder – it has a job to do! By marketing you effectively, it serves as your digital identity and an online promotional workhorse. As the most highly indexed part of your Profile (next to your name), your Headline allows recruiters and employers to locate you, based on the search terms or keywords you specify. Use as many of the 120 characters available in your Headline – ensuring that it represents your career level and personal brand, while distinguishing you from your competition. Here's how...
  2. Be Reachable to Be Hired : Expand Opportunities by Optimizing Your LinkedIn Contact Information by Susan P. Joyce
    Recruiters search LinkedIn relentlessly, based on keywords (your top 25 keywords), looking for candidates who are qualified for their job openings. When they find someone who is qualified, they want to contact that candidate as quickly as possible. More than one recruiter has told me that the preferred contact information is a phone number, because the connecting can be quick, but an email address is the absolute minimum. In this article, learn how to do it without putting your job or your privacy at risk
 
 

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