By Meg Guiseppi I’ve been a LinkedIn member and professional LinkedIn Profile writer for close to 10 years. I’ve not only learned how to help my clients leverage LinkedIn for job search, but also how to use it to build my personal brand and business. In fact, most of my clients find me through LinkedIn. Running a successful job search is very similar to running a successful business, and LinkedIn is just as important to you (the job
seeker) as it is to me (the business owner). In both job search and business management, you need to: - Determine who your target audience is – for job search, that means target employers.
- Define your personal brand – what makes you unique, valuable and a good-fit for your target audience, or employers.
- Be findable online by your target audience, or employers.
- Communicate and market those good-fit qualities across various channels.
- Connect and
network with your target audience, or people at your target companies.
Unfortunately, many job-hunting LinkedIn members have a "build it and forget it" mentality. They put up a bare-bones Profile, maybe years ago, and rarely complete it, update it, or take full advantage of all the networking and personal brand-reinforcing features LinkedIn offers. 3 LinkedIn Insider Personal Branding TipsREAD MORE By Meg Guiseppi
Part of the drill for successful job search is building online presence and brand evangelism, expanding your network, and staying
top-of-mind with people who can help you meet your career goals.
Regularly posting comments online is a powerful, and fairly quick and easy, way to do this. You probably won’t be writing more than a paragraph or two, at most. Once again LinkedIn comes to the rescue by offering several ways and places to post your comments on relevant topics. A word of caution: NEVER post snarky comments on
LinkedIn, or anywhere else. Ranting and railing against people reflects badly on you, and marks you as an undesirable candidate. Always be respectful and professional in any of the content you share with people. How and Where to Share Your Comments on LinkedInHere are 3 places on LinkedIn to express your personal brand and reinforce your subject matter expertise by commenting: READ MORE
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By Laura Smith-Proulx Wondering how to get more people to visit your
LinkedIn Profile? The secret for increasing traffic to your LinkedIn Profile is to apply effective Search Engine Optimization (SEO) techniques. Effective SEO for your LinkedIn Profile is not as difficult to do as it sounds. Basically, LinkedIn is a very large database of profiles that uses key fields to order (or "index") the entire collection of data. Since most of LinkedIn's revenue is generated by recruiters using LinkedIn to find candidates, LinkedIn
knows the best keywords for personal SEO. The good news? Most of the terms you enter on LinkedIn are searchable by other users - meaning that you can’t go wrong by adding keywords (representing, of course, the job titles and skills appropriate for you that are found in job
postings). READ MORE
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Editor’s Choice | Blogging is one of the most powerful ways to demonstrate your subject matter expertise, and communicate something of your personality and good-fit qualities for the jobs you’re seeking ... that is, your personal brand. But setting up and maintaining your own blog may not be a realistic endeavor for you. Fortunately, LinkedIn offers an excellent option to building your own brand: LinkedIn offers a long-form
publishing (or blogging) platform known as LinkedIn Pulse. In this article Job-Hunt's Personal Branding Expert Meg Guiseppi offers tips for getting started and leveraging LinkedIn Pulse for your personal brand. Not sure what your personal brand is? In this article, Meg Guiseppi helps you figure it out. Your personal brand is everywhere - in your elevator pitch and face-to-face networking as well as online in LinkedIn, resumes, and other visibility. Your brand is your
reputation, and helps those assessing you determine if they should hire you or do business with you. This article helps you identify those qualities and characteristics and communicate a crystal clear, consistent message across multiple channels – online and offline – designed to resonate with your target audience. Job-Hunt's
LinkedIn Expert Laura Smith-Proulx offers a great way to help recruiters find you on LinkedIn and understand your skills and accomplishments. The Projects section is a powerful part of LinkedIn, impacting the site’s search algorithm. Note: Projects do NOT have to represent formal initiatives from your work history. The Projects section can facilitate your findability as a candidate, especially when you add a substantial amount of keywords. |
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