By Jodi Glickman
The elevator pitch isn’t just for entrepreneurs looking to raise capital. It’s also an incredibly useful tool for you
as you look for a new job, explore opportunities in a new industry, or just consider your next move.
And while there’s been plenty written about that 30-second spiel and how to master it, the truth is, most of us still get it wrong.
The biggest mistake people make is
this:
We lead off with what we’ve done in the past, instead of focusing on what we want to do in the future.
We’re so focused on reciting our resume - where we’ve gone to school, what we’ve been doing for the last
five years, etc. that we forget about the most important part - the future, and what we actually want to do going forward…
My new book, Great on the Job, tackles the elevator pitch with a twist on the traditional strategy:
- Destination
- Back story
- Connect the Dots
Start with Your
Destination
If you’re at a networking event and you’re looking to transition into marketing from accounting, people are going to be far more interested in why you want to work in marketing and why you’re qualified to do so.
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