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Maximize your LinkedIn Professional Headline. Your LinkedIn Headline is one of the most visible spots on LinkedIn for you to combine personal marketing and personal SEO (search engine optimization),
leveraging the best keywords for your career.
Too many job seekers waste a golden opportunity by using the LinkedIn default Professional Headline ("job title at employer name"). Or, if job hunting, they label themselves as "SEEKING NEW OPPORTUNITIES" (NOT what you want your boss to see, if employed!). Or, if unemployed, they label themselves on LinkedIn as "Unemployed" or "(fill-in-the-blank) Professional" in their Headline.
Wasted major opportunity! Boring, unmemorable, uninteresting, and minimally descriptive terms, and NO useful keywords (any jobs titled “whatever professional”?). Yikes! How to be invisible on LinkedIn! For more details, read Maximize Your LinkedIn Professional Headline to by Susan P. Joyce
by Susan P. Joyce
You search for the right jobs and submit your resumes as quickly as possible. But you never hear from the employer. This is not an uncommon experience, even as the labor market tightens.
What’s happening? Before inviting you in for an interview, employers search social media for confirmation of the “facts” on your resume/application and an indication of your personality.
This means that your online presence is as important, sometimes MORE important, than the resume or application you submit for the job. You must be find-able in Google and LinkedIn. And, what is found must agree with your resume/application and your LinkedIn Profile. If they don’t, you’re out.
Skipping LinkedIn -- not having a professional presence -- is not a good solution. Employers not only want a LinkedIn Profile, they expect one. If you don’t have a LinkedIn Profile, bad assumptions are made about you, and you are ignored. Follow these 5 steps to success.
by Meg Guiseppi
Here are 10 things you need to do on LinkedIn to build your personal brand, whether you’re job hunting or just mindful of career management. Use your LinkedIn Profile and LinkedIn activities to promote your personal brand.
The first 6 are the things you need to do to make your Profile work passively for you. The last 4 are those you need to do to make LinkedIn work proactively for you.
Many, many job seekers (probably many that you will be competing against) are NOT doing these things. If you do, you’ll be that much ahead of the game, and much more likely to be found on LinkedIn and get the right people reaching out to you. Meg’s 10 Steps will make your Profile and LinkedIn presence more effective and more
visible.
By Meg Guiseppi of ExecutiveCareerBrand.com
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