By Susan P. Joyce
Effective selection and placement of keywords is the core
of effective SEO (search engine optimization), which is a required part of successful job search and careers today. To avoid invisibility, the "right keywords" (for you, you target job, and your target career) must be included in the "right places" (LinkedIn Professional Headline, LinkedIn Summary, etc.).
Those keywords are, literally, the key to being found in a search.
Keywords are the search terms used by people to find what they want in a search engine, social
network, or applicant tracking system.
If a recruiter is searching for someone with experience in Microsoft Word, your name won't appear in search results unless your social profile or resume contain those exact words.
Most software isn't very smart or forgiving. It won't understand that, to be a successful administrative assistant, knowledge of Microsoft Word is required. Consequently, without that term visible in your social profile and
resume, your documents or profile will not be seen by a human being.
Even if you have that experience, you are invisible unless your social profile or resume includes the term being searched, like "Microsoft Word" in our example.