Job-Hunt Intelligence - The Most Important Keywords for Your Job Search and Career

Published: Tue, 03/14/17

By Susan P. Joyce

One set of keywords is critical to the success of your job search, but, like most of us, you probably aren't paying much attention to them. Time to change that!

These keywords should uniquely identify you in every search of every search engine, or, at a minimum, have you appear on the first page of search results when this set of keywords is used in a search.

Those Critical Keywords: Your "Professional Name"

This is the professional version of the screen names people have used for many years in online forums and chat rooms

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By Susan P. Joyce

Effective selection and placement of keywords is the core of effective SEO (search engine optimization), which is a required part of successful job search and careers today. To avoid invisibility, the "right keywords" (for you, you target job, and your target career) must be included in the "right places" (LinkedIn Professional Headline, LinkedIn Summary, etc.).

Those keywords are, literally, the key to being found in a search.

Keywords are the search terms used by people to find what they want in a search engine, social network, or applicant tracking system.

If a recruiter is searching for someone with experience in Microsoft Word, your name won't appear in search results unless your social profile or resume contain those exact words.

Most software isn't very smart or forgiving. It won't understand that, to be a successful administrative assistant, knowledge of Microsoft Word is required. Consequently, without that term visible in your social profile and resume, your documents or profile will not be seen by a human being.

Even if you have that experience, you are invisible unless your social profile or resume includes the term being searched, like "Microsoft Word" in our example.

 

Social Profile Keyword Success Secrets

By Susan P. Joyce

Ensuring that your social profiles, especially LinkedIn, include the best keywords for your career and next job is essential for your success, a fact that too many job seekers miss.

Using the right keywords in your profiles will bring employers and recruiters to you.

Think of your social profile, like your LinkedIn Profile, as a permanent billboard you have on the Internet's "super highway." It's always visible to employers who are shopping around for great job candidates.

Your social profiles are also always visible to your current employer, too, so be circumspect if you are employed.

The Best Keywords for You to Match

The insider secret to best keywords is to think like your "customers" in this process - your target employers.

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Editor’s Choice
Interviewers seem to have favorite questions that they always ask every job candidate. The best way to impress interviewers is to have thought about the question and prepared to answer it in advance. Some of these questions will also be asked while networking or just talking with family and friends. Get comfortable answering them. Best selling authors Martin Yate and Laura DeCarlo share their wisdom in how to develop your best answers.
Martin Yate offers the L-A-M-P method of addressing employment gaps in your career. Employment dates may be glossed over in a resume or social profile. However, when references get checked, the factors most frequently verified are dates of employment, starting and leaving salary, and educational attainment. Untruths in any of these areas are grounds for dismissal with cause, and that can dog your footsteps into the future
Job hunting when you are unemployed is often very discouraging, CareerLinkTFH founder, speaker, and coach Dean Tracy has helped many unemployed job seekers to find good jobs, overcoming the hazards. Retaining your confidence and focus are essential so your career doesn't hit a big speed bump with this temporary and VERY common career experience.
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