By Laura Smith-Proulx
Your LinkedIn Profile isn’t just a placeholder – it has a job to do! By marketing you effectively, it serves as your digital identity and an online promotional workhorse.
As the most highly indexed part of your Profile (next to your name), your Headline allows
recruiters and employers to locate you, based on the search terms or keywords you specify.
If you’ve filled in only part of your Headline or let LinkedIn populate it with your current job title and employer (which is the default value), you could be missing out on valuable traffic to your Profile. Don’t let that happen! Instead, use as many of the 120 characters available in your Headline – ensuring that it represents
your career level and personal brand, while distinguishing you from your competition.
If you are currently unemployed, read The Best LinkedIn Job Title When You Are Unemployed.
The 4-Part Headline Formula
Try the following formula when you’re stumped for an effective LinkedIn Headline that leverages your industry expertise, achievements, and keywords: