By Debra Wheatman
Is your
goal to get in on the ground floor with a start-up company? If so, be prepared to perform some research on the company's credibility and viability.
With good research, you can reduce your risk of being left with stock options worth less than the paper on which they are printed. If this is the next big thing, then you will need your research results to help you edge out the competition to book the interview.
Researching a start-up is a bit more challenging than researching an
established company.
Follow these tips to help you on your research gathering expedition:
Company web site
Here you will see the company through their filter. You will be able to gather all the basics, including product information, market information, executive team and advisory board bios, investor information, and press
releases.
If the site has a search tool, search for the people with whom you'll be meeting in an initial interview (if you have an interview set).
You can also get a good sense of the company culture through pictures and descriptions of what it is like to work there.