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By Meg GuiseppiMost, if not all, of us will benefit from the
personal brand-building power of LinkedIn for job search, business, and overall career management. LinkedIn provides all kinds of opportunities to: - Connect and expand our networks.
- Communicate our personal brands.
- Become more visible to people who may want to hire us or do business with us.
- Uncover job and business leads.
- Research our target companies and employees.
- Demonstrate our subject matter expertise.
And it works extremely well... unless we make the following (and other)
missteps. 3 Surprising Ways You May Damage Your Personal Brand with LinkedInAs described above, LinkedIn is amazingly powerful and helpful, when you pay attention. However, these are the ways MANY members hurt their personal brand with
LinkedIn. 1. Not customizing your LinkedIn Professional Headline with relevant keywords and phrases.The right keywords for you are at the core of your Profile's "findability," increasing the visibility of your LinkedIn Profile in LinkedIn's search
results. When you have made your Profile findable, your Profile will be included when people search on LinkedIn for candidates like you. Hopefully, they will see your LinkedIn Profile above your competitors and will probably take a look at your Profile before they go to others. This gives you a great advantage.
By Laura
Smith-Proulx Dealing with the current-job question for your LinkedIn Profile can be a hassle. At LinkedIn’s urging, most users try to update their Profiles as completely as possible, yet entering a current job can seem over-the-top when you’re unemployed. Of
course, employers may see through your attempts to cover up a period of unemployment, and resent the implication that you’re working (if the opposite is true). No Current Position Is a Competitive DisadvantageIf you choose to omit a current
position, your ranking will drop slightly in LinkedIn search results. In other words, your findability among competing candidates (based on the keywords you’ve added) will slow somewhat, with your Profile shown several pages lower than what it would have been. You can run a test (adding a current job, and then removing it), using Advanced People Search in each case to see what
really happens. Sorting your results by Keyword will show how most others find your Profile. If you do opt to add a current position, keep the description short and in alignment with the job you’re seeking, using these tips: 1. Use a Job Title That
Matches Your Goal.Be focused on your goal, not your temporary unemployed status. For example, adding a Job Title similar to what you’d use for a Headline ("Sales Rep Pursuing Dealer Sales & Distribution Opportunities") will help employers realize why you’re adding the job.
READ MORE Recommended Reading... - How to Leverage Body Language in Interviews by Martin Yate
When a person's body
language agrees with their spoken word, we believe what is being said. When it doesn’t … questions are raised. Such misgivings unconsciously sent during a job interview can keep a candidate from making the final cut. The interviewer may or may not be aware of what is causing his or her mis-givings, but you should recognize that the messages your body sends have real impact on your candidacy. In this article, learn how to manage your body language in your next job
interview... - How to Handle Illegal Questions in a Job Interview by Martin Yate
Questions at job interviews are meant to address your ability to do the work. Questions that delve into your personal life are deemed illegal. Nevertheless, illegal questions do get asked. They can make you uncomfortable and can negatively impact your interview performance.
That is something you want to avoid because your ability to turn interviews into offers is probably not one of your greatest strengths. In this article, Martin gives you tactics for successfully managing those questions the next time you are asked. Insight from a recruiter on how to be successful in your next job interview.
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