Job-Hunt Intelligence - How to Improve Your LinkedIn Profile's Findability

Published: Tue, 06/13/17

Job-Hunt Intelligence

By Laura Smith-Proulx

By now, LinkedIn has become one of the most active job search hubs online, with plenty of site users either resorting to stealth-mode tactics or openly displaying their availability to prospective employers. No matter the method, they’re all looking for one thing: more attention from hiring decision-makers.

If you’re among them, you may also have tried to attract more eyes on your Profile. With so many users vying for top jobs, the competition is fierce, and you’ll need to employ aggressive keyword strategies in order to be found (and considered as a candidate).

Here are the best ways to boost your findability on LinkedIn, including search algorithm strategy and keyword adjustments:

Add Keywords Representing Your Skills.

Keywords, otherwise known as skills and areas of competency, are not a new concept for job seekers. Resumes are routinely passed through Applicant Tracking Systems (ATS), where they’re scanned to ensure an adequate match on a set of pre-defined, desirable skills.

 

By Bob McIntosh​​​​​​​

I know some of you are good writers who have expertise to share with your connections. Further, you're wondering how you can enhance your brand. Blogging is a great way to do this. And LinkedIn gives you an easy way to share your knowledge by providing you with a clean, crisp platform.

Five years ago I started my blog, ThingsCareerRelated.com, at the encouragement of one of my connections. She told me to just do it. I didn't follow her advice immediately, putting off creating my blog for a year. Now I can't stop writing. That was in 2010.

My LinkedIn Publishing Experience

On March 6, 2014, I wrote my first post on LinkedIn's publishing feature. I was one of the first to be given the opportunity to take advantage of this publishing feature. Having written many posts for my blog by then, publishing on LinkedIn made a lot of sense. 

​​​​​​​Publishing on LinkedIn might not get you immediate notoriety, but you have to start somewhere.

8 Tips for Starting with LinkedIn Publishing

These are some general suggestions if you're going to take the plunge.

1. Just do it.

Perhaps one of the most popular phrases, as coined by Nike, and nothing says it better. As I mentioned above, I waited nearly a year before starting my own blog.

READ MORE

 
 
Editor’s Choice

While many job seekers consider LinkedIn to be the professional network and place to be, it isn’t the only social network recruiters will use. Fifty-five percent of recruiters use Facebook as part of the recruiting process, but Facebook can be hazardous as we know. In this article, Social Media Job Search Expert Hannah Morgan offers 9 great tips to put Facebook to work for your job search.
Effective selection and placement of keywords is the core of effective SEO (search engine optimization), which is a required part of successful job search and careers today. To avoid invisibility, the "right keywords" (for you, you target job, and your target career) must be included in the "right places" (LinkedIn Professional Headline, LinkedIn Summary, etc.). Those keywords are, literally, the key to being found in a search. In this article, Online Job Search Expert Susan P. Joyce lists the 25 best keywords to leverage.
A relatively new service offered by LinkedIn, Open Candidate is an opportunity for more visibility with employers. If you are employed, open candidate offers some risks because your employer won't be happy to learn that you are job hunting, but the risk may be offset by the added visibility. Susan P. Joyce describes how to use leverage Open Candidate carefully.
 

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