Job-Hunt Intelligence - Fast and Easy LinkedIn Tweaks for the New Year

Published: Tue, 01/03/17

By Susan P. Joyce

Too many people -- both job seekers and those who think they have "permanent jobs" -- avoid doing some simple things on LinkedIn that would greatly improve the impact of their LinkedIn Profile and presence.

"Fixing" your LinkedIn Profile is often an intimidating thought. Hours and hours of adding and editing content to your Profile doesn't sound like fun.

So, don't spend hours and hours. Start off the New Year with these tweaks, quickly done, which will payoff for you in the long-run.

Develop a Daily LinkedIn Habit for 2017

I'm not talking 2 hours a day on LinkedIn. Done well, developing the habit of spending 5 or 10 minutes on LinkedIn once or twice a weekday will pay off for you.

  • LinkedIn is where recruiters hang out now, making it the best place to be visible (better than Facebook or Twitter!) whether or not you are actively job hunting.
  • Being active on LinkedIn daily will make you more reachable, something that recruiters as well as clients, customers, and network members need.

Done well, developing the habit of spending an extra 5 or 10 minutes on LinkedIn once or twice a weekday will pay off for you in both the short-term and the long-term.

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How to Double (or Triple) Your LinkedIn Visitor Traffic with Keywords

By Laura Smith-Proulx

Wondering how to get more people to visit your LinkedIn Profile? The secret for increasing traffic to your LinkedIn Profile is to apply effective Search Engine Optimization (SEO) techniques.

Effective SEO for your LinkedIn Profile is not as difficult to do as it sounds.

Basically, LinkedIn is a very large database of profiles that uses key fields to order (or "index") the entire collection of data. Since most of LinkedIn's revenue is generated by recruiters using LinkedIn to find candidates, LinkedIn knows the best keywords for personal SEO.

The good news? Most of the terms you enter on LinkedIn are searchable by other users - meaning that you can’t go wrong by adding keywords (representing, of course, the job titles and skills appropriate for you that are found in job postings).

However, if you also understand (and leverage) LinkedIn's indexing method, you’ll be in a better position to grow your traffic. So you’ll want to add more keywords, taking steps to increase the keyword density in specific fields, as described below.

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By Arnie Fertig

Like so many things, there is no one "right" way to use social media in general, and LinkedIn in particular.

This is particularly true when it comes to your job hunt. But what is equally true is that failing to take advantage of LinkedIn is tantamount to negligence in the business of job hunting.

There are numerous ways to use this mega-site for your job search, but you can break them into three main categories:

  1. Making yourself findable.
  2. Finding specific job opportunities.
  3. Gaining valuable business intelligence.

In this article, I’ll focus on what you need to do to establish a solid LinkedIn presence.

Be Easily Found on LinkedIn

Why use LinkedIn to get yourself found? Survey after survey points to the fact that over 90% of recruiters and their sourcers, both within companies and external headhunting agencies, use LinkedIn to identify potential "good fit" candidates. These are all people with jobs to be filled, and these are opportunities you would likely never even hear about.

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Editor’s Choice
Want to quickly distinguish yourself from job-hunting competition on LinkedIn? Look no further than your LinkedIn Summary. The "elevator pitch" of your social media profile, a powerful Summary can compel employers to take a second look at you for their needs. LinkedIn Job Search Expert Laura Smith-Proulx shares the secrets to a great LinkedIn Summary.
The LinkedIn status update is a powerful tool, and the savvy job seeker can use it to great effect. It can help communicate your ongoing professional endeavors and interests, skills development, and further networking by sharing content with your network. And it helps keep your name and headline in front of the people in your network. Recruiter and LinkedIn Contributor Ed Han explains how to leverage LinkedIn Updates.
More than 85% of employers will "source" (find) people through LinkedIn. There are now nearly 500 million people on the site making it essential to be there and to be found. In this article, LinkedIn Contributor Don Goodman shows you how to make sure that you show up in the searches relevant to your job search. LinkedIn offers many opportunities to include appropriate keywords for your job search and career.

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