Job-Hunt Newsletter: Build Your Personal Brand by Blogging on LinkedIn

Published: Fri, 06/10/16

Blogging is one of the most powerful ways to demonstrate your subject matter expertise, and communicate something of your personality and good-fit qualities for the jobs you’re seeking ... that is, your personal brand.

But setting up and maintaining your own blog may not be a realistic endeavor for you. Fortunately, LinkedIn offers an excellent option to building your own brand: LinkedIn offers a long-form publishing (or blogging) platform known as LinkedIn Pulse.

Using LinkedIn’s Pulse, you’ll reap many of the benefits of having your own blog, with almost none of the headaches typically involved.

To publish on LinkedIn Pulse, all you’ll have to do is:

  • Write interesting content on the topics you know,
  • Add a compelling title,
  • Proofread it well several times,
  • Post the content to Pulse and save it,
  • Add "tags" (at the very bottom of your article),
  • Hit “Publish” when you’re ready.

What’s so great about the Pulse platform?

Just like running your own blogsite, you’ll be building your personal brand ... demonstrating your subject matter expertise and thought leadership, and communicating your personality and good-fit qualities for the employers you’re targeting.


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