Job-Hunt Intelligence - How Smart LinkedIn Comments Strengthen Your Personal Brand

Published: Tue, 09/20/16

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​​​​​​​Strengthen Your Personal Brand
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By Meg Guiseppi

Part of the drill for successful job search is building online presence and brand evangelism, expanding your network, and staying top-of-mind with people who can help you meet your career goals.

Regularly posting comments online is a powerful, and fairly quick and easy, way to do this. You probably won’t be writing more than a paragraph or two, at most.

Once again LinkedIn comes to the rescue by offering several ways and places to post your comments on relevant topics.

A word of caution: NEVER post snarky comments on LinkedIn, or anywhere else. Ranting and railing against people reflects badly on you, and marks you as an undesirable candidate. Always be respectful and professional in any of the content you share with people.

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By Meg Guiseppi

Blogging is one of the most powerful ways to demonstrate your subject matter expertise, and communicate something of your personality and good-fit qualities for the jobs you’re seeking ... that is, your personal brand.

But setting up and maintaining your own blog may not be a realistic endeavor for you. Fortunately, LinkedIn offers an excellent option to building your own brand: LinkedIn offers a long-form publishing (or blogging) platform known as LinkedIn Pulse.

Posts on LinkedIn Pulse

Using LinkedIn’s Pulse, you’ll reap many of the benefits of having your own blog, with almost none of the headaches typically involved.

To publish on LinkedIn Pulse, all you’ll have to do is:

​​​​​​​​​​​​​​READ MORE​​​​​​​​​​​​​​​​​​​​​

 

By Ed Han

Facebook is the undisputed 800 pound gorilla in social media. With over 1.5 billion users as of the end of 2015, it is so ubiquitous that several television commercials, including one long-running campaign, feature it prominently.

Of the four sites typically considered the major social media sites, Twitter, Instagram and LinkedIn are vying for second place behind the giant. It is only natural that each are taking cues from Facebook as they seek to continue growing the expansion of their user bases.

3 Main Benefits of LinkedIn Status Updates

A LinkedIn public profile -- the profile visible to anyone -- can tell a viewer your experience, list your skills, and announce your professional effectiveness through Recommendations. Updates provide additional essential elements in your online visibility.

READ MORE
 
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Editor’s Choice

In job search, personal branding is all about differentiating and communicating the unique value you offer your target employers over your competitors. In this article, personal branding expert Meg Guiseppi shares the secret.
Your personal brand is the personal attributes, values, drivers, strengths, and passions that differentiate your unique promise of value from your peers, and helps those assessing you determine if they should hire you or do business with you. This worksheet by personal branding expert Meg Guiseppi helps you discover and define those differentiators.   
Sameness won’t “sell” you to employers. Branding will help you differentiate what you bring to the table that no one else does. This is what you really need to put across in interviews. You’re not the same as everyone else. Make that abundantly clear in your interviews. Personal branding expert Meg Guiseppi describes how.
Don't assume that simply posting your resume on LinkedIn ensures that you will be found by recruiters. Recruiter Jeff Lipschultz lays out the key elements of your LinkedIn Profile and also the LinkedIn activities that will make you visible to recruiters. 
Without the right keywords for your target job, profession, industry, and/or employer, your LinkedIn Profile is invisible to those searching for someone like you. In this article, online job search expert Susan P. Joyce offers the step-by-step process for determining the best keywords for you, leveraging Indeed.com's amazing Job Trends.
Projects show desirable skill sets, group and individual work efforts, new capabilities, or informal use of valuable skills that reinforce your brand message. The projects you add to your Profile can be formal or informal parts of your work. LinkedIn expert Laura Smith-Proulx describes the format and process to do it most effectively. 
Recruiter Ed Han describes how to make your LinkedIn Profile stand out. The job seeker must present a "unique professional value proposition." Your unique value proposition shows how hiring you will benefit an employer because of the unique set of skills and experiences you bring to the job.​​​​​​​
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