By Don
Goodman
More than 85% of employers will "source" (find people to hire) through LinkedIn. There are now over 500 million people on the site, and this article will show you how to make sure that you show up in the searches relevant to your job search.
LinkedIn offers many opportunities to include appropriate keywords for your job search and career. It is smart to take advantage of that opportunity, given LinkedIn's popularity among recruiters.
Determine the Keywords You Want
Let's assume that you are an IT ("Information Technology") professional. Identify the 2-3 keywords that are most important to you. For example, if you are an Applications Developer, then you might want to have both Senior Programmer and Applications Developer as core keywords.
However, you can take this a step further by indicating your areas of specialization, so you might want to add "mobile applications" or
"financial applications" to the list.
Be careful with management titles as a CIO in one firm is a Director in another, depending on the size of the firm, so use those titles only if it is the only one you want. A good tip is to include generic titles like: Senior IT Executive | VP IT | CIO.
To be sure you are using the best keywords for you, read How to Identify Exactly the Right Keywords for Your LinkedIn Profile.
Where to Use Your Keywords
Now your job is to get these keywords into your LinkedIn profile as much as you can. Having said that, there are certain parts of the profile that carry more weight.
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