March 21, 2019
Nashville, TN
When?
Sometimes people come to me with the most outrageous and degraded situations, expecting me to solve it for them.
You know, "Hi Alan, I'm homeless and I have 13 kids to feed and I just sold my shoes for a loaf of bread and I have no internet, no teeth and no toilet paper, and I don't even have one penny... how can you help me?"
I'm a coach, not a miracle worker.
Why such a person is looking for a home business is beyond me.
Such a person needs a job to start—Hell, two jobs to start.
I don't know why it is that it has to get SO BAD for so many people before they decide to do something about their lives.
People will go along being wage-slaves for 20 years, just barely scraping by, hardly able to pay the rent and feed their family...
And they never seem to even bother trying to create a more affluent situation for themselves.
Then one day, they lose their job.
And after they miss a couple of paychecks and don't have any money to pay rent or to buy food, all of a sudden, now they start looking for solutions.
Holy crap!
Folks, the time to look for other solutions—other in.come streams—is not when you are absolutely destitute.
The time to create additional streams is when you're doing well and you have some capital to work with.
This is another in a long line of "dumb things poor people do."
Why the f*** do people wait until it's so bad that they cannot feed their families before they get serious about creating their business?
It's like some weird "Poverty Mind Disorder."
But it fits right in to the typical way that poor people operate.
You know... wait... do nothing... wait... do nothing... wait... think... wait... do nothing some more...
You'd think it would be super-obvious that this is a terrible way to operate.
Apparently it's not obvious, because I get people like the one I described above reaching out to me every single day.
And once one has reached that point, it's about 500X harder to dig out.
I'm not just being hyperbolic.
I mean, if you have a job and enough money coming in to cover your expenses and to feed your family, plus a bit extra left over, and you decide to start a small business, you're going to have it 500X easier than the person who is totally and completely destitute.
And any situation that you're in, if you are not actively doing something to improve your production numbers, it's going to get worse.
It's just a fact.
Many of you keep showing up for your job, hoping that somehow it's just magically going to get better if you just keep showing up.
It's not.
Your job is not designed to pay you more and more based on your loyalty.
Real inflation is higher than cost of living increases in present time, and you can't save money any more because there is no interest on savings accounts.
And where there is interest on savings accounts, it's far lower than inflation.
"Let me wait until next month and see where I'm at..."
Sure enough, next month you're in a slightly worse situation.
But it's only slightly worse, you see?
You can still tolerate another month of doing the same thing.
But eventually you get to the point where you can't tolerate it any longer.
You're out of money.
Your bills go just slightly behind.
Now you get scared and start looking.
But now you have no money to put into start-up because you've already jacked your credit cards to the max.
How about those of you who are not yet to that point get a clue and start working now to build your own fortune so that you are not dependent upon others to employ you?
You could reach that point within 6 months if you get to work.
If you're lazy, it might take you 12 months.
If you refuse to confront Reality and continue to do what you've been doing, it's going to take you forever.
And by the time you realize you are in deep trouble, you'll be in so deep that you won't be able to dig out at all.
Sure, if you're a woman, you can still go find a Sugar Daddy or marry some guy with money. Our society is not really at the point where that is acceptable in the reverse direction. But this is a horrible compromise of integrity to marry just for money.
My biggest challenge, since I am in the business of helping people start and build businesses, is in getting people like you to wake up and realize that the time is now.
The point where you should be freaking out about your finances is not when you hit the point where your credit cards are maxed-out, and you can't buy groceries.
You should be freaking out when your Reserves account gets down to the point where you no longer have 12 month's worth of living expenses set aside to cover you, should your income disappear tomorrow.
You should be freaking out when your earnings are just slightly less this month than they were last month.
Like, WTF? Why would you earn $0.01 less this month than you did last month?
That is an Emergency situation, and it needs IMMEDIATE handling. I don't care if you're making 30k per month. It's an Emergency.
The short of it is, most of you are not being nearly causative enough; not nearly responsible enough for creating your outcomes.
Most of you are just way too willing to let others determine your outcomes.
This is, frankly, quite sad.
It's sad because you are more than capable of doing everything needed to increase your earnings every single month.
Most of you are sufficiently capable of doing what it takes to 3X your earnings in the next 90 days, easily.
Most of you are at least capable of learning the handful of skills (there aren't that many) necessary to 10X your in.come in the next year or two.
But, most of you won't, because it's just not painful enough for you yet.
Don't worry, if you keep doing exactly what you've been doing, it will reach that pain threshold sooner or later.
You can wait until that point if you really like a challenge, so that your climb out is 500X harder.
Or, for those of you who are not masochists, I'd suggest you get in gear and start creating in business right now.
The easiest vehicle I know of is our streaming TV offer, since it gives the consumer far more of what they are already buying, for far less cost.
