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June, 2013
- Working for Korea Inc. Sent Monday, June 17, 2013 Hi Working for Korea Inc An evening discussion with Don Southerton Hosted by The Korea Society, NYCThursday, June 27, 20135:00 PM ' Registration 5:30 PM ' DiscussionModerated by Nikita Desai, Director of Policy and Corporate ProgramsKorean firms operating internationally employ non-Koreans at all levels. Don Southerton, CEO of Bridging Culture Worldwide andauthor of Korea Facing: Secrets for Success in Korean GlobalBusiness, shares insights on working for Korea-based […]
May, 2013
- Don in OC/ Irvine, CA this week Sent Tuesday, May 28, 2013 Hi Just a quick update.Back working from my office in OC/ Irvine, CA this week. My schedule has some openings ...to meet, chat, discuss Korea facing business needs.Please email me to set a time.Don
- Special Report for Korean Overseas Support and Brand Launch Teams Sent Thursday, May 23, 2013 Hi Market Entry: Part Two, A Special Report For Korean BrandsExpanding Globally By Don Southerton, CEO Bridging Culture WorldwideLocalization and understanding the market are key to any successfuloverseas' expansion. My consulting work focuses on assistingKorean brands entering the US market and US brands entering the Korean market. Last week, I discussed Korean market entry. Thisarticle now addresses Korean brands, both furthering their globalreach and launching for the […]
- A Hip Prosperity Sent Monday, May 20, 2013 Hi Great article on Korea in Christian Science Monitor.... I love their phrase 'A hip prosperity.' Wish I had coined. Of course I've been promoting Korea for a while :) http://www.csmonitor.com/World/Asia-Pacific/2013/0519/South-Korea-The-little-dynamo-that-sneaked-up-on-the-world?nav=topic-tag_topic_page-storyListThoughts? Questions? Opportunities? DS
- Market Entry: Part One Entering the Korean Market Sent Sunday, May 19, 2013 Hi Special Report: Part One, Korea Market EntryBy Don SouthertonKorea has lots to offer especially for the "right" brands, which besides services or QSR can be launched across multiple channels (via high end department store and boutiques, TV shopping channels, and on-line). The services and product must also be upscale and meet the scrutiny of savvy Korean consumers. So why is the Korean market drawing considerable globalattention?... In short, the Korean consumer is […]
- KORUS FTA Service Sector, plus Route 66 of the Future and Hyundai's Hydrogen Fuel Cell Vehicles Sent Thursday, May 2, 2013 Hi Two topics this week. First, here is an excerpt from my article in US Korea Connect. I sharesome thoughts on the service sector, which i feel will and hasbenefitted from KORUS FTA.I have long followed and supported both successful market entry of Korean business into the US and American firms to Korea. Thismutual success has centered on product, retail and quick servicerestaurants, with limited opportunities in the service sectors. TheKORUS FTA will make a huge change in […]
April, 2013
- No Two Chaebol Are Alike... Sent Sunday, April 28, 2013 Hi Many thanks to Korea Herald and reporter Elaine Ramirez, thearticle shares my views on Korea facing global business. http://www.koreaherald.com/view.php?ud=20130408000691No Two Chaebol Are Alike, Author saysBy Elaine Ramirez While Koreans' rising presence on the global stage is hard to ignore, how to do business with them as a non-Korean is anincreasingly tricky area little covered in English-languageliterature. Don Southerton explores the niche with his recentlypublished […]
- Korea Herald: No Two Chaebol Are Alike Sent Tuesday, April 9, 2013 Hi Many thanks to Korea Herald and reporter Elaine Ramirez, thearticle shares my views on Korea facing global business. http://www.koreaherald.com/view.php?ud=20130408000691No Two Chaebol Are Alike, Author saysBy Elaine Ramirez While Koreans' rising presence on the global stage is hard to ignore, how to do business with them as a non-Korean is anincreasingly tricky area little covered in English-languageliterature. Don Southerton explores the niche with his recentlypublished […]
March, 2013
- Time for a Korea Facing Update Sent Wednesday, March 27, 2013 Hi Busy time of the year for Korea facing business. As usual I'm in OC(Orange County, California) this week, but will be traveling to Georgia and Alabama next week... home to KMMG and HMMA.Meanwhile as promised, here are links to complimentary copies ofthe new Yankee in the Land of the Morning Calm: The NorthernFrontier book. With all the recent North Korean saber-ratting and drama, the book looks at this region of Korea... a century ago.Here is a link to a complimentary […]
- Sneak Preview: Don's Historical Novel Looks At Early Twentieth Century Korea's North Frontier Sent Wednesday, March 20, 2013 Hi Amid all my Korea facing projects, I continue to work on writing projects. As noted below, the new book will be available through iBooks, Kindle, etc. I also have complimentary PDF versions now available. Just ask for a copy.DSDenver, CO and Seoul, South Korea -- Don Southerton announces therelease of his latest historical novel set in the early years ofthe twentieth century and what is now North Korea. The work istitled A Yankee in the Land of the Morning Calm: The […]