Take a lovely break - and get some marketing hints at the same time!
Sent Tuesday, February 10, 2009View as plaintext
Thoughts from Shannon: Love!
Shannon Recommends: Last Day! Birthday Sale: Ezine ads 40% off
Feature Article: Marketing lessons from my twins
Events & Highlights: What's Shannon Up To?
Media Profile: Fitness
About Shannon: Find out more about this award-winning presenter, author and publicist.
Marketplace: Great Offers From Great People
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Yup, it's the week leading up to Valentine's Day - and we're all hearing about love and passion.
So I decided to let a couple of my loved ones 'take the reins" for this week's issue, as I am busily prepping for three speaking events in the upcoming week or so. That's right: my twins, Lyra & Sasha, have taught me a lot about my business and marketing it right. Just read this week's feature article to find out more.
Yes, I am doing a lot of presentations for the next 10 days! First up is session 1 of my popular Attract MORE Clients with Free Publicity class tomorrow evening. I have one spot available for this webinar series, which won;t be offered again until late 2009. Grab it at http://www.beheardsolutions.com/attractclientsfeb.htm
Next, I'm celebrating the love of my family and running a business when I join with my husband, Matt, to talk about how to survive a two entrepreneur household on the Savvy Mompreneurs Telesummit on February 16. Finally, it's back to the topic I am most passionate about: publicity, at the Marketer's Mojo Virtual
Conference. Find out how to register for both of these in the Events & Highlights area.
And stay tuned... because National Be Heard Day is coming! I love this holiday because I get some of the best marketing and business building folks around to share their insights for free!
Reach out directly to more than 6000 people, and have the potential to influence 20,000+ more by advertising in Be Heard!
And since it's a special time, with Shannon's 40th birthday and the twins starting their 4th year of life, we're celebrating with a 40% discount on all ads purchased now through February 10. Secure your spots now at http://www.beheardsolutions.com/ezineads.htm
Advertising in ezines and email newsletters is one of the greatest adverting bargains available today.
And more importantly, it can be a very effective strategy to help you grow your list and drive traffic to your website.
With Shannon's 40% off birthday sale, you've got even more reasons to secure you advertising slot today.
My twin three-year old daughters remind me, without words, about business
and success. When you are starting a business, you need to think of it
as raising a child. You start by crawling, then walking, then running.
So take heart in the following tips - they may come from very cute,
very small people but they have the power to help you achieve success.
No matter how small you are, you can change lots of lives.
No matter what you sell, your goal for business should be to change
lives in one way or another. Remember this in everything you do. Once
you are able to answer the question: How can I change my customers
lives? You're well on your way to providing a unique selling
proposition.
Keep trying, even if it's hard. My girls have have had
some trouble speaking, but they kept trying (and learned sign language first)
so we can communicate. Now, their vocabulary is growing every day. Remember,
persistence pays off in the end. (You may be able to get more than a
cookie if you keep on trying!)
Remember to share. We all teach our kids to
share. But somehow along the way, when we get older, we get protective
of what we have learned to achieve success. When you have something of
value that would benefit others - share! It will come back to you.
Run naked every once in a while. Well ok, you
don't have to be naked but run - have fun, be free and try to be a kid
again. Having kids gives you that chance again and it is incredible to
relive the fun that you used to have - when you weren't so serious
about life and business. And that free time also allows you the
opportunity to think outside the box - and come up with new ideas and
solutions.
Silence is not always a good thing. If it's too
quiet in my toddler household, I know something is up. And it's the
same in business. If you find too many of your competitors are quiet or
your clients are quieter than usual - figure out why! Something serious
could be happening out there and you better find out what it is.
Strives to provide the tools to help readers become educated
patients. Written for active women who want to look and feel good, both outside
and inside. Content discusses the latest fitness trends, showcases fashion and
beauty products, reviews books and videos promoting a healthy lifestyle,
profiles celebrities and informs the reader about spiritual exercises and
meditations.
Pam is the Executive Editor and covers health issues
relevant to Women in their 20s, 30s and 40s such as the prevention and screening of Heart Diseases, cancer and diabetes. Contact her via e-mail.
Caroline Hwang, News Director - caroline.hwang@meredith.com
Caroline is the Senior News Director and can be contacted by
e-mail. Send her pitches on celebrity fitness people and their successes.
Editor's note: I do my best to make sure the information presented here is the most up-to-date possible. However, any savvy publicity seeker should make sure the contact and information is still valid before you pitch a reporter.
Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard.
For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed.
In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. Named one of the top 50 business bloggers and top 30 PR bloggers in the world, Shannon is the blogger behind http://www.thepowerpublicist.com, which gives additional media relations and marketing communications advice and tips.
Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting.
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Then why not put your ad here too!
Disclaimer: Neither Be Heard Solutions, Cherry Communications nor Shannon Cherry endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product.
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Can you feel it? It's in the air. Love!
My twin three-year old daughters remind me, without words, about business
and success. When you are starting a business, you need to think of it
as raising a child. You start by crawling, then walking, then running.
Fitness
