Be Heard Solutions/Cherry Communications

Be Heard!
February 10, 2009
Volume V, Issue 6
ISSN: 1942-9320
 
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Be Heard! is the free weekly online newsletter for entrepreneurs,
solo professionals, consultants, coaches and small business owners
that will help you learn the secrets to attract more targeted
clients and customers through publicity and promotions.

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  To tell a friend, cli^ck here. And thanks so much.
___________________________

Table of contents:

Thoughts from Shannon: Love!

Shannon Recommends: Last Day! Birthday Sale: Ezine ads 40% off

Feature Article:  Marketing lessons from my twins

Events & Highlights: What's Shannon Up To?

Media Profile: Fitness
 
About Shannon: Find out more about this award-winning presenter,
author and publicist.

Marketplace: Great Offers From Great People
______________________
Thoughts from Shannon:

Hello !

Can you feel it? It's in the air. Love!
 
Yup, it's the week leading up to Valentine's Day - and we're all
hearing about love and passion. 
 
So I decided to let a couple of my loved ones 'take the reins" for
this week's issue, as I am busily prepping for three speaking
events in the upcoming week or so. That's right: my twins, Lyra &
Sasha, have taught me a lot about my business and marketing it
right. Just read this week's feature article to find out more.
 
Yes, I am doing a lot of presentations for the next 10 days! First
up is session 1 of my popular Attract MORE Clients with Free
Publicity class tomorrow evening. I have one spot available for
this webinar series, which won;t be offered again until late 2009.
Grab it at http://www.beheardsolutions.com/attractclientsfeb.htm
 
Next, I'm celebrating the love of my family and running a business
when I join with my husband, Matt, to talk about how to survive a
two entrepreneur household on the Savvy Mompreneurs Telesummit on
February 16. Finally, it's back to the topic I am most passionate
about: publicity, at the Marketer's Mojo Virtual Conference. Find
out how to register for both of these in the Where's Shannon area.
 
And stay tuned... because National Be Heard Day is coming!  I love
this holiday because I get some of the best marketing and business
building folks around to share their insights for free! 
 
 
Enjoy!

Shannon Cherry 

PS: On Twitter? Follow me and I promise to return the favor:
http://twitter.com/shannoncherry
And would you mind being my friend on Facebook? I'm here:
http://www.facebook.com/home.php#/profile.php?id=627919261&ref=name

__________________________
Shannon Recommends 

Be Heard at 40% off the usual price
Ezine Ads Birthday Sale

Reach out directly to more than 6000 people, and have the potential
to influence 20,000+ more by advertising in Be Heard!
 
And since it's a special time, with Shannon's 40th birthday and the
twins starting their 4th year of life, we're celebrating with a 40%
discount on all ads purchased now through February 10. Secure your
spots now at http://www.beheardsolutions.com/ezineads.htm
 
Advertising in ezines and email newsletters is one of the greatest
adverting bargains available today. And more importantly, it can be
a very effective strategy to help you grow your list and drive
traffic to your website.
 
With Shannon's 40% off birthday sale, you've got even more reasons
to secure you advertising slot today.
 
Visit http://www.beheardsolutions.com/ezineads.htm for all the
details.
_______________________

Feature Article

Lessons on Marketing from the Cherry Twins

My twin three-year old daughters remind me, without words, about
business and success. When you are starting a business, you need to
think of it as raising a child. You start by crawling, then
walking, then running.

So take heart in the following tips - they may come from very cute,
very small people but they have the power to help you achieve
success.

   1. No matter how small you are, you can change lots of lives. No
matter what you sell, your goal for business should be to change
lives in one way or another. Remember this in everything you do.
Once you are able to answer the question: How can I change my
customers lives? You're well on your way to providing a unique
selling proposition.
   2. Keep trying, even if it's hard. My girls have have had some
trouble speaking, but they kept trying (and learned sign language
first) so we can communicate. Now, their vocabulary is growing
every day. Remember, persistence pays off in the end. (You may be
able to get more than a cookie if you keep on trying!)
   3. Remember to share. We all teach our kids to share. But
somehow along the way, when we get older, we get protective of what
we have learned to achieve success. When you have something of
value that would benefit others - share! It will come back to you.
   4. Run naked every once in a while. Well ok, you don't have to
be naked but run - have fun, be free and try to be a kid again.
Having kids gives you that chance again and it is incredible to
relive the fun that you used to have - when you weren't so serious
about life and business. And that free time also allows you the
opportunity to think outside the box - and come up with new ideas
and solutions.
   5. Silence is not always a good thing. If it's too quiet in my
toddler household, I know something is up. And it's the same in
business. If you find too many of your competitors are quiet or
your clients are quieter than usual - figure out why! Something
serious could be happening out there and you better find out what
it is.
_____________________
Where's Shannon?

Attract More Clients & Customers - and Get a Little Famous with
Free Publicity
Special webinar series sponsored by ReadyTalk
February 11, 18 & 25
Register at
http://www.beheardsolutions.com/attractclientsearlybird.htm
 
Savvy Mompreneurs Telesummit
"Surviving Business and Marriage: How to Balance a Two Entrepreneur
Household"
Special presentation with my spouse, Matt Cherry
Monday, Feb 16th at 12:00 PST
Visit http://tinyurl.com/savvymom for more information
 
Marketer's Mojo Virtual Conference
"Get Media Attention in a Web 2.0 World"
February 17 at Noon EDT
Visit http://tinyurl.com/marketersmojo
 
National Be Heard Day
March 7
Giveaways, interviews and more
http://www.beheardfirst.com
 

 
_______________________________
 
Media Profile

Fitness

375 Lexington Ave, 9th Fl

New York, NY   10017

(212) 499-2000

Fax: (212) 499-1697

www.fitnessmagazine.com

 
Here's the scoop:
Strives to provide the tools to help readers become educated
patients. Written for active women who want to look and feel good,
both outside and inside. Content discusses the latest fitness
trends, showcases fashion and beauty products, reviews books and
videos promoting a healthy lifestyle, profiles celebrities and
informs the reader about spiritual exercises and meditations.
 
Key people and what they are looking for:

Pam O'Brien, Executive Editor- pam.obrien@meredith.com

Pam is the Executive Editor and covers health issues relevant to
Women in their 20s, 30s and 40s such as the prevention and
screening of Heart Diseases, cancer and diabetes. Contact her via
e-mail.

 

Caroline Hwang, News Director - caroline.hwang@meredith.com

Caroline is the Senior News Director and can be contacted by
e-mail. Send her pitches on celebrity fitness people and their
successes.

 
Editor's note: I do my best to make sure the information presented
here is the most up-to-date possible. However, any savvy publicity
seeker should make sure the contact and information is still valid
before you pitch a reporter.
_________________

Shannon Cherry, APR, MA is the founder and president of Cherry
Communications, which includes the subsidiary Be Heard Solutions.
She works with small business owners, nonprofit directors and
entrepreneurs to help them to be heard.

For more than 15 years, she's been turning people's thoughts and
ideas into clear, concise, compelling stories - the kind that stand
above the rest and get noticed.

In addition to her consulting work, Shannon has co-authored two
books: Be Your Own Great & Powerful: A Woman's Guide to Living a
Real, Big Life and Parenting Beyond Belief, an Amazon best seller
for more than eight months. Named one of the top 50 business
bloggers and top 30 PR bloggers in the world,  Shannon is the
blogger behind http://www.thepowerpublicist.com, which gives
additional media relations and marketing communications advice and
tips.

Shannon is a professional speaker, who has presented
internationally on the topics of media, public relations, marketing
and parenting.

_________________________
Be Heard Marketplace

If you are a Mompreneur (or market to them) mark your calendar for
a free call which shows moms strategies on how to run a business
AND a family...without the stress. On February 5, learn the *7
Secrets to Being a Savvy 6 to 7 Figure Mompreneur!* Register at
http://tinyurl.com/savvymom

Learn how to make a great living online by attending the Marketer's
Mojo Virtual Conference.
four exciting days of inspiration, practical training and real
business advice from professionals who really are making it! Go to
http://tinyurl.com/marketersmojo for all the details.


ReadyTalk's audio conferencing and web meeting services will help
you sell, work with clients, record content and communicate easily
and affordably.  With ReadyTalk, you will create web seminars, host
online meetings, conduct conference calls and easily record and
distribute your material all while saving time and money. Go to:
http://www.readytalk.com 


Jump start your public relations program with a FREE PR Newswire
12-month membership ($195 value).  Just submit your contact
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Disclaimer: Neither Be Heard Solutions, Cherry Communications nor
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