Get more business by going to parties!
Sent Tuesday, December 2, 2008View as plaintext
Thoughts from Shannon: Party time!
Shannon Recommends: 4 weeks until 2009 - ARE YOU READY TO MAKE IT A SUCCESS?
Feature Article: Attract more clients and customers with this simple networking tip
Events & Highlights: What's Shannon Up To?
Media Profile: Marie Claire
About Shannon: Find out more about this award-winning presenter, author and publicist.
Marketplace: Great Offers From Great People
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Be Heard! is the free weekly online newsletter for entrepreneurs, solo professionals, consultants, coaches and small business owners that will help you learn the secrets to attract more targeted clients and customers through publicity and promotions.
I'm so lucky to live in upstate NY, where it has just begun to snow. The girls are almost three now, so it's really fun to watch them learn about snow, as well as the holiday season. And I am enjoying every second as we explore on our daily walks in the neighborhood park, which has an amazing light display for the season. (I have to walk every day for my back to heal properly.)
This year, it seems, is chock full of parties. Sure, I'll be hosting my annual holiday party, Yule Britannia, this year on Boxing Day (the day after Christmas), but we've been invited to several holiday parties and get-togethers as well.
I'm excited about it. Not just because everyone is in the holiday spirit despite what gloom and doom the media is telling us, but that it gives me an opportunity to network with others in a more casual way.
Want to know my secret of great networking? Take along your own PR person. Seriously. Read this week's feature article to find out how.
Speaking of networking, social media must be part of your publicity plan. And I'll be talking all about it as it relates to working with the media at the Social Media with Curves virtual event on December 9. It's going to be loads of fun, as a bunch of my gal pals including Mari Smith, Nancy Marmolejo, and WendyY Bailey, among others, will be on hand to discuss other aspects of social media. Plus, I have exclusive VIP passes that save you $70 on the two-day event, so your cost is only $27! Grab your spot today by going to this exclusive link: http://socialmediatelesummit.com/shannon.
I hope to 'see' you there!
Shannon
PS: I'm looking for a few new JV partners for 2009. If you think you might be interested in partnering with me on some projects, please email me.
Are you ready for 2009?
Attract more customers and clients - and make more $$$, regardless of the economy!
You have just 4 weeks left in 2008! (I know! Hard to believe, isn't it!?!) Are you going to just survive in this economy - or do you want to THRIVE!
If you want to thrive in 2009 and beyond, then I want to help you do it with Attract More Clients & Customers - and Get a Little Famous in 2009. This is the exact methods I use to help my clients (and myself) get in major news media, including Better Homes & Gardens, Newsweek, the NY Times, Good Morning America and the Oprah Winfrey Show.
If you want to:
attract more clients and customers
get people talking positively about you and your business
Networking is indispensable these days, but if
you go to business events and no one remembers you afterward, you've
wasted your time. Such contacts only work if you make yourself
memorable. Yet, I never stop being amazed how many talented and
well-educated people often do not know how to maximize these events.
Here's an easy way you can make the most of networking events.
I
call it the "have your own publicity agent" technique. It's simple and
costs nothing. Enlist a co-sales professional, friend, or fellow
speaker to form a duo. I often use my husband in this role.
Here's
what we do. When we arrive at an event, we alternately separate and
come together. I'll walk up to Matt as he is talking to someone, and
he'll say, "Larry, let me introduce you to Shannon Cherry, my partner.
She is truly one of the greatest PR practitioners in the country. She's even gotten three people on the Oprah Winfrey Show."
And,
I will turn around and say, "Larry, I bet Matt is too modest to tell
you he's a UN representative that works on religious freedom issues throughout the world." When
you do this, just as Matt and I do, you're saying great things about
each other that you'd love your prospects to know, but modesty prevents
you from telling them.
The
key to connection is conversation. The secret of conversation is to ask
questions. The quality of the information you receive depends on the
quality of your questions. If you have a conversation it may lead to a
relationship. A relationship could lead to new business. A business
relationship when nurtured can and will lead to long term success.
Founded
in 1937 in France, with U.S. edition established in 1994. Written for
today's younger working woman with a smart, service-oriented view.
Regular features include profiles on women around the world, political
and legal issues facing women, relationship discussions, and extensive
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Lauren is the associate editor who
covers health and national and international news, as well as various
other features. She prefers to be contacted via e-mail.
Zoe covers all things shopping: sales, deals, and new
products. Contact her via email first before sending samples or press
kits.
Editor's Note: I've done my best to make sure this information is accurate. However, journalists' jobs can change. Before contacting anyone, do your homework and double check your contacts.
Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard.
For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed.
In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. She is also the blogger behind, Startup Spark, one of the top 50 business blogs in the world. She also blogs at http://www.thepowerpublicist.com, giving additional media relations and marketing communications advice and tips.
Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting.
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I'm so lucky to live in upstate NY, where it has just begun to snow. The girls are almost three now, so it's really fun to watch them learn about snow, as well as the holiday season. And I am enjoying every second as we explore on our daily walks in the neighborhood park, which has an amazing light display for the season. (I have to walk every day for my back to heal properly.) 
Speaking of networking, social media must be part of your publicity plan. And I'll be talking all about it as it relates to working with the media at the Social Media with Curves virtual event on December 9. It's going to be loads of fun, as a bunch of my gal pals including Mari Smith, Nancy Marmolejo, and WendyY Bailey, among others, will be on hand to discuss other aspects of social media. Plus, I have exclusive VIP passes that save you $70 on the two-day event, so your cost is only $27! Grab your spot today by going to this exclusive link:
conomy - or do you want to THRIVE!
I
call it the "have your own publicity agent" technique. It's simple and
costs nothing. Enlist a co-sales professional, friend, or fellow
speaker to form a duo. I often use my husband in this role.
Marie Claire
