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Get more business by going to parties!
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Be Heard! December 2, 2008 Volume IV, Issue 35 ISSN: 1942-9320 Published weekly. You are on our list because you asked to be. To change your subscription, see link at end of the ezine. Be Heard! is the free weekly online newsletter for entrepreneurs, solo professionals, consultants, coaches and small business owners that will help you learn the secrets to attract more targeted clients and customers through publicity and promotions. Was this forwarded to you from a friend? Get your own copy in your inbox every week by signing up today here! Please add "beheardezine@cherrycommunications.com" to your email friends list, so you won't miss future issues. **Recommend Be Heard!** Find this ezine valuable? Why not recommend it to a few friends? As a thank you for doing this, you'll have a chance to win a complimentary copy of my bestselling audio program, The Inside Scoop. To tell a friend, cli^ck here. And thanks so much. ______ Thoughts from Shannon: Party time! Shannon Recommends: 4 weeks until 2009 - ARE YOU READY TO MAKE IT A SUCCESS? Feature Article: Attract more clients and customers with this simple networking tip Events & Highlights: What's Shannon Up To? Media Profile: Marie Claire About Shannon: Find out more about this award-winning presenter, author and publicist. Marketplace: Great Offers From Great People ______________________ Dear , And it begins... the holiday season. I'm so lucky to live in upstate NY, where it has just begun to snow. The girls are almost three now, so it's really fun to watch them learn about snow, as well as the holiday season. And I am enjoying every second as we explore on our daily walks in the neighborhood park, which has an amazing light display for the season. (I have to walk every day for my back to heal properly.) This year, it seems, is chock full of parties. Sure, I'll be hosting my annual holiday party, Yule Britannia, this year on Boxing Day (the day after Christmas), but we've been invited to several holiday parties and get-togethers as well. I'm excited about it. Not just because everyone is in the holiday spirit despite what gloom and doom the media is telling us, but that it gives me an opportunity to network with others in a more casual way. Want to know my secret of great networking? Take along your own PR person. Seriously. Read this week's feature article to find out how. Speaking of networking, social media must be part of your publicity plan. And I'll be talking all about it as it relates to working with the media at the Social Media with Curves virtual event on December 9. It's going to be loads of fun, as a bunch of my gal pals including Mari Smith, Nancy Marmolejo, and WendyY Bailey, among others, will be on hand to discuss other aspects of social media. Plus, I have exclusive VIP passes that save you $70 on the two-day event, so your cost is only $27! Grab your spot today by going to this exclusive link: http://socialmediatelesummit.com/shannon. I hope to 'see' you there! Shannon Cherry Shannon PS: I'm looking for a few new JV partners for 2009. If you think you might be interested in partnering with me on some projects, please email me. __________________________ Are you ready for 2009? Attract more customers and clients - and make more $$$, regardless of the economy! You have just 4 weeks left in 2008! (I know! Hard to believe, isn't it!?!) Are you going to just survive in this economy - or do you want to THRIVE! If you want to thrive in 2009 and beyond, then I want to help you do it with Attract More Clients & Customers - and Get a Little Famous in 2009. This is the exact methods I use to help my clients (and myself) get in major news media, including Better Homes & Gardens, Newsweek, the NY Times, Good Morning America and the Oprah Winfrey Show. If you want to: * attract more clients and customers * get people talking positively about you and your business * increase your search engine rankings * become THE GO-TO expert in your field * and do it all, without paying a dime to advertise Check out Attract More Clients & Customers - and Get a Little Famous in 2009. This exclusive webinar series has been postpone until the new year, so sign up today and get the 2008 early bird, recession busting price at http://www.beheardsolutions.com/yearendseries.htm _______________________ Use a publicity agent for networking Networking is indispensable these days, but if you go to business events and no one remembers you afterward, you've wasted your time. Such contacts only work if you make yourself memorable. Yet, I never stop being amazed how many talented and well-educated people often do not know how to maximize these events. Here's an easy way you can make the most of networking events. I call it the "have your own publicity agent" technique. It's simple and costs nothing. Enlist a co-sales professional, friend, or fellow speaker to form a duo. I often use my husband in this role. Here's what we do. When we arrive at an event, we alternately separate and come together. I'll walk up to Matt as he is talking to someone, and he'll say, "Larry, let me introduce you to Shannon Cherry, my partner. She is truly one of the greatest PR practitioners in the country. She's even gotten three people on the Oprah Winfrey Show." And, I will turn around and say, "Larry, I bet Matt is too modest to tell you he's a UN representative that works on religious freedom issues throughout the world." When you do this, just as Matt and I do, you're saying great things about each other that you'd love your prospects to know, but modesty prevents you from telling them. The key to connection is conversation. The secret of conversation is to ask questions. The quality of the information you receive depends on the quality of your questions. If you have a conversation it may lead to a relationship. A relationship could lead to new business. A business relationship when nurtured can and will lead to long term success. _____________________ Early Months with Twins Pregnancy Today October Issue http://www.pregnancytoday.com/articles/multiples/early-months-with-t wins-6039 Holiday Marketing Golf Range Times September/October 2008 Social Media With Curves Sponsored by the Social Media Telesummit December 9 at 8 PM EST http://socialmediatelesummit.com/shannon Attract More Clients & Customers - and Get a Little Famous in 2009 Special webinar series Begins January 4. Visit: http://www.beheardsolutions.com/yearendseries.htm _______________________________ Marie Claire 1790 Broadway, 3rd Floor New York, NY 10019-1412 (212) 649-5000 FAX: (212) 649-5050 www.marieclaire.com Here's the scoop: Founded in 1937 in France, with U.S. edition established in 1994. Written for today's younger working woman with a smart, service-oriented view. Regular features include profiles on women around the world, political and legal issues facing women, relationship discussions, and extensive fashion and beauty coverage. Some key people and what they're looking for: Lauren Gard, associate editor - lgard@hearst.com Lauren is the associate editor who covers health and national and international news, as well as various other features. She prefers to be contacted via e-mail. Zoe Glassner, shopping editor - zglassner@hearst.com Zoe covers all things shopping: sales, deals, and new products. Contact her via email first before sending samples or press kits. Editor's Note: I've done my best to make sure this information is accurate. However, journalists' jobs can change. Before contacting anyone, do your homework and double check your contacts. _________________ Shannon Cherry, APR, MA is the founder and president of Cherry Communications, which includes the subsidiary Be Heard Solutions. She works with small business owners, nonprofit directors and entrepreneurs to help them to be heard. For more than 15 years, she's been turning people's thoughts and ideas into clear, concise, compelling stories - the kind that stand above the rest and get noticed. In addition to her consulting work, Shannon has co-authored two books: Be Your Own Great & Powerful: A Woman's Guide to Living a Real, Big Life and Parenting Beyond Belief, an Amazon best seller for more than eight months. She is also the blogger behind, Startup Spark, one of the top 50 business blogs in the world. She also blogs at http://www.thepowerpublicist.com, giving additional media relations and marketing communications advice and tips. Shannon is a professional speaker, who has presented internationally on the topics of media, public relations, marketing and parenting. _________________________ Use the biggest social networking site on the web to get free publicity. Learn quick ways to take your visibility to a whole new level and experience the effect of quantum marketing. Make MySpace YOUR space. Make more money by becoming a Be Heard Solutions affiliate. If your target market is small business owners, entrepreneurs, coaches, consultants and solo professionals, promote Shannon's products and programs for up to a 40% commission. You'll get everything you need including sales copy, graphics and more. Register at http://www.youraffiliatecommandpost.com ReadyTalk's audio conferencing and web meeting services will help you sell, work with clients, record content and communicate easily and affordably. With ReadyTalk, you will create web seminars, host online meetings, conduct conference calls and easily record and distribute your material all while saving time and money. Go to: http://www.readytalk.com Why isn't your website making you more money? In 30 minutes or less, you can pinpoint EXACTLY where your Web site is breaking down and put a plan together to transform your Web site and skyrocket your leads, customers and sales. Find out more today. Is your business failing? Are you struggling to get everything done? 97% of all failure is due to the system - not the person. Stop letting your business drive your life - and jump in the driver's seat. Create systems easily to build the business you love with Outrageously Effective Systems. Are you reading this? Then why not put your ad here too! Great rates, and a discount for buying multiple ad space. Visit our ezine info page. Disclaimer: Neither Be Heard Solutions, Cherry Communications nor Shannon Cherry endorses the accuracy or reliability of any of the paid advertisements above or the quality of any products, information, or other materials displayed, purchased, or obtained by you as a result of an offer in connection with any ad. Please do your own due diligence BEFORE purchasing any product. Copyright 2008. Be Heard Solutions. All Rights Reserved.