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Facebook Page Timeline: 4 Things You Can NOT Include in Cover Photo Sent Tuesday, March 20, 2012 Everything you need to know about how to create the cover photo for your Facebook Page's Timeline , Ready or not, Facebook's Timeline for fan pages goes live on all pages Friday, March 30, 2012. You are going to be ready... if you read my tutorials at BloggingBistro.com. Today, we kick things off with a tutorial on the cover photo, the billboard-style picture that displays across the top of your page's timeline. Learn what you can--and can't--include in your cover photo […]

Simple Tricks for Promoting Your Online Content | Feb 2012 Bright Ideas Blogzine Sent Tuesday, February 7, 2012 Bjloggingj Bistro | March 2011 February 2012 Simple Tricks for Promoting Your Online Content Your customers don't care about you. And they don't join social networks so they can do business with you. In the January issue of Bright Ideas, we unpacked those two marketing myths and explored how to craft social updates that answer the question, What's in it for me? The content you publish to social networks must be relevant to your target audience and […]

: How to Craft Compelling Social Updates | Jan 2012 Bright Ideas Blogzine Sent Tuesday, January 3, 2012 Bjloggingj Bistro | March 2011 January 2012 How to Craft Compelling Social Updates Social tools have become an integral part of our personal and business lives. An estimated 80 percent of all Americans use social networks, and 54 percent of social networkers follow a brand via Facebook, Twitter or LinkedIn. Consumers follow brands online for specific reasons: They want to research a product or service before purchasing it. They want to peruse […]

: 3 Sure-Fire Tips for Driving More Traffic to Your Blog | Dec. 2011 Bright Ideas Blogzine Sent Tuesday, December 6, 2011 Bjloggingj Bistro | March 2011 December 2011 3 Sure-Fire Tips for Driving More Traffic to Your Blog Zero to sixty in three seconds. Sounds enticing, doesn't it? But in reality, most of us settle for vehicles that pack a bit less get-up-and-go. It's the same with blogging. Nearly every blogger I've met wants traffic to their blog to jump from zero to sixty in three seconds. Bloggers want lots of readers. And we want them now. During my early days […]

: LinkedIn Company Page: How to Create One | Nov. 2011 Bright Ideas Blogzine Sent Tuesday, November 1, 2011 Bjloggingj Bistro | March 2011 November 2011 Encourage Conversation With a LinkedIn Company Page Does the company you work at or own have a LinkedIn Company Page? They're a snap to create and can help you spread your brand message to a wider audience than a LinkedIn personal profile. Company Pages are simply a company's profile, as opposed to an individual's. To create a Company Page, you must be an official representative of your company and have […]

: Recommendations Enhance your LinkedIn Profile | Oct. 2011 Bright Ideas Blogzine Sent Tuesday, October 4, 2011 Bjloggingj Bistro | March 2011 October 2011 How to Enhance Your LinkedIn Profile with Recommendations When your LinkedIn profile displays recommendations from others, you are three times as likely to get inquiries through LinkedIn searches. Recommendations are a great way to increase your credibility, regardless of whether you're searching for a job. As long as your LinkedIn profile remains active, you should continue to add new references. Include […]

: Create a 100% complete LinkedIn Profile | Sept. 2011 Bright Ideas Blogzine Sent Tuesday, September 6, 2011 Bjloggingj Bistro | March 2011 September 2011 How to customize your LinkedIn Profile When people ask me what my favorite social network is, they assume I'll answer, Facebook or Twitter. But I have a soft spot for LinkedIn. With its enticing array of intuitive tools, LinkedIn is ideal for networking with fellow business professionals and for job hunting. In my next few newsletters and in posts on BloggingBistro.com, I'll introduce you to my favorite […]

: Why Your Website Should Earn an 'F' | Summer 2011 Bright Ideas Blogzine Sent Monday, August 15, 2011 Bjloggingj Bistro | March 2011 Summer 2011 Why your website should earn an 'F' When people visit your website, you have two seconds to grab their attention. You have an additional ten seconds - at most - to entice them to click a link, sign up for your mailing list, or buy into whatever you're offering. If you're planning a website, you must strategically place each element with the goal of enticing visitors to hang around longer than 12 seconds. Eye […]

: Why Your Website Should Earn an 'F' | Summer 2011 Bright Ideas Blogzine Sent Thursday, July 14, 2011 Bjloggingj Bistro | March 2011 Summer 2011 Why your website should earn an 'F' When people visit your website, you have two seconds to grab their attention. You have an additional ten seconds - at most - to entice them to click a link, sign up for your mailing list, or buy into whatever you're offering. If you're planning a website, you must strategically place each element with the goal of enticing visitors to hang around longer than 12 seconds. Eye […]

: Why Facebook Should Not be Your Online Hub | June 2011 Bright Ideas Blogzine Sent Thursday, June 9, 2011 Bjloggingj Bistro | March 2011 June 2011 Why your website - and NOT your Facebook Page - should be your online hub With 600 million people on Facebook and over half of them spending an hour or more each day posting and reading updates, it's no wonder the cry, Websites are dead, is ringing throughout the land. But alas, websites are not dead. At least not according to my unscientific poll of 22 LinkedIn users. When I asked, Should your website or your […]