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Five Facebook Tutorials - June/July '10 Bright Ideas Blogzine
Sent Tuesday, June 1, 2010
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Bright Ideas Blogzine - June/July 2010 Publisher: Laura Christianson http://www.bloggingbistro.com mailto:laura@bloggingbistro.com ____________________________________________________________________ IN THIS ISSUE ____________________________________________________________________ 1. FEATURE: Five Fab Facebook Tutorials TUTORIAL #1 How to create a business page that IS connected to your personal profile TUTORIAL #2 How to create stand-alone business page or Facebook Group TUTORIAL #3 How to create a branded "vanity" Facebook username TUTORIAL #4 How to add an e-newsletter subscription form to your Facebook Business Page TUTORIAL #5 How to stream your blog feed into Facebook 2. NEW SERVICE: Custom-designed Facebook Welcome page 3. Join the Monday Makeover Challenge 4. Submit a Guest Column to Blogging Bistro 5. Upcoming Speaking Engagements 6. At the Barista's blog... 7. My Hangouts 8. Share Bright Ideas ____________________________________________________________________ 1. FEATURE: Five Fab Facebook Tutorials ____________________________________________________________________ I receive several Facebook "friend" requests daily from people I've never heard of. My dilemma, like that of most Facebook users, is whether to accept every friend request or whether to filter my friends. My choice: filter friends. I reserve my personal Facebook profile for interacting with relatives and people I've known a long time. I created a Blogging Bistro Facebook Business Page to interact with everyone else. It works for me because I like to keep my business life and personal life separate (besides, Facebook "rules" say you're not supposed to promote/sell products or services via your personal account - they can shut down your account if they catch you cheating). When I set up my FB Business Page, Facebook didn't offer the option to create a page that was unconnected to a personal account (or if they did, I didn't know about it). Now they do. And it only takes five minutes to create a page for your business. In this issue of Bright Ideas, you'll find five tutorials to help you stand out on Facebook; be sure to read the entire issue so you can find the tutorial that best fits your needs. ____________________________________________________________________ TUTORIAL #1 How to create a business page that IS connected to your personal profile ____________________________________________________________________ 1. Log in to your Facebook account. 2. Click "Home." 3. In the lefthand sidebar, scroll down to "Ads and Pages" and click the link. 4. Click "Create Page." 5. Indicate whether your page is for a) local business, b) brand, product, or organization, or c) artist, band, or public figure. 6. Give your page a name. The name you give your Page is permanent, so make sure it's the one your fans and customers will recognize. 7. Check the box that indicates you're the official representative of your business after reading through 2 pages of Rights and Responsibilities. 8. Click "Create Official Page" and you're done. As an alternative, you can create a Group (of Facebook members who share a hobby or professional interest) from this same location. ____________________________________________________________________ TUTORIAL #2 How to create stand-alone business page or Facebook Group ____________________________________________________________________ 1. Go to www.facebook.com (if you already have a Facebook account, log out). 2. Scroll to the very bottom of your screen and click "Advertising." 3. Near the top of your screen (on the left), click Pages. You'll see a big green button on the right that says, "Create a Page." Click it. 4. Follow the instructions for creating your new page (same as above). 5. After saving your page, enter a valid e-mail address, and when you receive a validation e-mail, click to link to confirm that you're a real person. 6. You're done! ____________________________________________________________________ TUTORIAL #3 How to create a branded "vanity" Facebook username ____________________________________________________________________ You can create a vanity URL for both your personal profile and your business page(s). You don't need any followers on your personal account to get a custom username, but you must have 25 followers on your PAGE before you can set up a vanity URL. Follow the instructions here: http://www.facebook.com/username/ ____________________________________________________________________ TUTORIAL #4 How to add an e-newsletter subscription form to your Facebook Business Page ____________________________________________________________________ Use this technique to add a subscription form, a "follow me on Twitter" clickable link, YouTube videos, and other HTML-based graphics to your Facebook page. 1. Add the Static FBML application to your Facebook page. 2. From your Facebook page, Click on "Edit Page" (upper lefthand corner, directly below your profile picture). 3. Scroll down until you see the FBML application. Click "Edit" (or the little pencil icon). 4. In "Box Title," give your navigation button a name, such as "E-Newsletter Signup." 5. Paste in the form code generated by your e-newsletter service into the main content area. 6. Save changes. 7. Go back to your page's Wall and check out your navigation tabs (your new e-newsletter form tab likely won't display, so click the PLUS sign at the far right of your tabs. Grab your new tab and drag it into your main tab area). ____________________________________________________________________ TUTORIAL #5 How to stream your blog feed into Facebook ____________________________________________________________________ If you have a blog, add it to Facebook's NetworkedBlogs application, so anyone on Facebook can read your blog's content via their Facebook account. Before adding NetworkedBlogs to your Facebook account, read this tutorial: http://apps.facebook.com/blognetworks/help_bestuse.php ____________________________________________________________________ 2. NEW SERVICE: Custom-designed Facebook Welcome Page ____________________________________________________________________ If all this Facebook stuff is overwhelming, we'd be happy to set it up for you. If you really want to snazz up your Facebook page, we offer custom-designed Facebook Welcome pages. Ask us for a free, no-obligation estimate. http://www.bloggingbistro.com/contact/ ____________________________________________________________________ 3. Makeover Mondays - New Blog Feature! ____________________________________________________________________ Is your blog in desperate need of a makeover? Submit it to our Monday Makeover Challenge. Every Monday, we review a different blog. It's free and it's fun. What do you have to lose? Click here for details on how to submit your blog for review: http://tinyurl.com/2f9tryd ____________________________________________________________________ 4. Submit a Guest Column to Blogging Bistro ____________________________________________________________________ Would you like to share what you're learning about blogging, Twitter, or Facebook? Submit a guest column to Blogging Bistro. Here are our guest post submission guidelines: http://www.bloggingbistro.com/submit-a-guest-column-to-blogging-bistro/ ____________________________________________________________________ 5. Upcoming Speaking Engagements ____________________________________________________________________ Monday, June 28 6-7:30 p.m. Carnegie Educational Center (the old Snohomish library) 105 Cedar Avenue Snohomish, WA 98290 "Facebook, Twitter, Blog... What's Right for Me?" How entrepreneurs and small business owners can do social networking on a shoestring budget. October 1-3 Write on the Sound Writers' Conference Frances Anderson Center 700 Main Street Edmonds, WA 98020 "Shaping Your Social Media Strategy" Learn what online communities can -- and can't -- do for you; time management techniques for using social media productively, and strategies for linking intelligently among your social networks. ____________________________________________________________________ 6. At the Barista's blog... ____________________________________________________________________ Two most important traffic-building essentials every Website must have (June column in Snohomish County Business Journal) http://tinyurl.com/32qr5qv Nab new followers: host a Facebook contest http://tinyurl.com/23hottg The cardinal rule for Facebook marketing http://tinyurl.com/yjjqgb6 Sing along with the Facebook song http://www.bloggingbistro.com/sing-along-with-the-facebook-song/ How to link to your Facebook business page from your profile http://tinyurl.com/yfrpo7l ____________________________________________________________________ 7. My Hangouts ____________________________________________________________________ Twitter: http://twitter.com/BloggingBistro Facebook: http://www.facebook.com/bloggingbistro LinkedIn http://www.linkedin.com/in/laurachristianson Friendfeed: http://friendfeed.com/bloggingbistro ____________________________________________________________________ 9. Share Bright Ideas ____________________________________________________________________ I invite you to reprint any of the articles from this blogzine in your own e-zine or on your Web site/blog, as long as you include the following blurb and a link to BloggingBistro.com: Laura Christianson founded BloggingBistro.com, a company that serves made-to-order social media solutions for individuals and businesses. Please forward Bright Ideas Blogzine to others who want to maximize their social media marketing. To start your e-mail subscription, send a blank e-mail to bloggingbistro@aweber.com. You'll immediately receive an e-mail confirmation notice. Click the link and you're subscribed. I respect your privacy. I promise not to sell, rent, or distribute your contact information.