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May, 2012

• Authors, learn more about publishing and marketing Sent Wednesday, May 2, 2012 Hello , Even after 17 years in the publishing business, I still learn new things all the time. During the month of May, I am participating in four virtual publishing and marketing conferences, and I encourage you to take advantage of these learning opportunities. Below is an overview of these events - please check the websites for more details on each event. Remember, these are virtual events so you can participate from the comfort of your home or office. Successful Author […]

April, 2012

• Savvy Book Marketing Tips - April 25 issue Sent Wednesday, April 25, 2012 Savvy Book Marketing Tips Hello , Welcome to another issue of the Savvy Book Marketing newsletter. There's always more to learn about book publishing and marketing, and I've got lots of great resources to share with you this week. Boost Your Profits with Amazon Associates If you are not a member of the Amazon Associates program, you could be missing out on extra revenue. By using your Amazon Associates link on your website and in other promotions, you can earn an […]
• Savvy Book Marketing Tips - April 4 issue Sent Wednesday, April 4, 2012 Savvy Book Marketing Tips Hello , I hope you are enjoying a beautiful day wherever you are. I've got lots of resources to share in today's newsletter. * Many authors have expressed an interest in promoting ebooks on the days that they are free on Kindle. I have just created a new Facebook group designed for listing free ebooks on Kindle and other sites. Please read this page to learn how this program works. * Mark Coker, CEO of Smashwords, has just published a new […]

March, 2012

• Last chance to register for Book Marketing Plan Workshop Sent Tuesday, March 27, 2012 Hello , If you haven't registered for the Ultimate Book Marketing Plan Workshop, now's your chance to join us for this unique hands-on program starting this Thursday, March 29. A solid book marketing plan is your blueprint for success. In this five-week course I'll walk you through each step of creating your own book marketing plan, fully customized for your book and target audiences. You will also learn how to create effective promotional materials to turn lookers into buyers. […]
• Savvy Book Marketing Tips - March 20 issue Sent Tuesday, March 20, 2012 Savvy Book Marketing Tips Hello , I've got lots of book marketing news to share this week, so lets get right to it. Big Changes Coming to Facebook Facebook is constantly evolving and this month they are rolling out the latest design changes. All personal Profiles will be converted to the new timeline design on March 21 and the new Fan Page design goes into effect on March 30. You can upload a cover image for the top of your Profile and Page. It can be a photo or a […]
• The secret to selling more books Sent Wednesday, March 14, 2012 , here's a quick question - would you rather be writing or selling? In talking and networking with lots of authors over the past several years, it's become clear to me that many authors feel frustrated or overwhelmed by the process of marketing their books. Promoting a book takes a different skill set than writing it, and most authors don't have a background in marketing. I've seen some authors who seem unsure of what to do, while others jump from one activity to another, […]

February, 2012

• Savvy Book Marketing Tips - February 29 issue Sent Wednesday, February 29, 2012 Savvy Book Marketing Tips Hello , I am one of several contributors to After the Manuscript, a book marketing column on the San Francisco Book Review website. In a recent article there literary publicist Stephanie Barko said: While a novel is more likely to be recommended by word of mouth, a how-to book is more likely discovered through an internet search engine. Nonfiction authors, I encourage you to read the rest of Stephanie's article for tips on using keywords […]
• Savvy Book Marketing Tips - February 15 issue Sent Wednesday, February 15, 2012 Savvy Book Marketing Tips Hello , In last week's webinar about promoting fiction, Joanna Penn stressed the importance of making sure that your book is ready for prime time before you begin promoting it. Success for any type of book begins with a well written and edited book, a great cover, and a compelling title and sales copy. Those points are echoed in this article from the Huffington Post about the factors that tend to limit the success of indie authors. Even if a […]

January, 2012

• Savvy Book Marketing Tips for Authors and Publishers - January 25 issue Sent Wednesday, January 25, 2012 Savvy Book Marketing Tips Hello , Recently I saw an author comment online that she didn't like to read books, and I pondered how that must make writing and selling books a challenge. Reading helps us to develop our writing skills, but studying our own book selection and acquisition style can help us to understand the book buying behavior of our target customers. This week I wrote a article for my newsletter subscribers with some thoughts on what we can learn about […]
• Savvy Book Marketing Tips for Authors and Publishers - January 11 issue Sent Wednesday, January 11, 2012 Savvy Book Marketing Tips Hello , With the holidays over and the dawn of a new year upon us, now is the ideal time to focus on how to maximize book sales in the coming year. There are many ways to promote a book, and we all have limited time and budgets. A solid book marketing plan is essential for clarifying your marketing strategies and prioritizing your book promotion activities. Take action now to develop or update your book marketing plan by downloading my new […]

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