http://archive.aweber.com/bookmarketerThe Savvy Book MarketerWed, 02 May 2012 05:25:18 -0400http://archive.aweber.com/bookmarketer/OSq0./h/Authors_learn_more_about.htm Hello , Even after 17 years in the publishing business, I still learn new things all the time. During the month of May, I am participating in four virtual publishing and marketing conferences, and I encourage you to take advantage of these learning opportunities. Below is an overview of these events - please check the websites for more details on each event. Remember, these are virtual events so you can participate from the comfort of your home or office. Successful Author Secrets, May 7-25 Lynne Klippel is interviewing 16 publishing and marketing experts about how to write, publish and promote their books. I'll be sharing tips on how to sell books to libraries. The interviews are recorded so you can listen at your convenience. And, there's a great contest with some pretty spectacular prizes, including a Kindle Fire, a book consultation, and a custom book cover design. Click here for your complimentary registration. Self Publishing Online Conference, May 8-10 The Self-Publishers Online Conference brings together 16 book publishing and promotion experts who can show you how to turn your book into a reality. I'm doing a presentation on the Top 10 Book Promotion Strategies for Authors. You'll also get access to discussions and a virtual exhibit hall. Save $50 when you sign up before May 1, and save an additional 10% when you enter Savvy12 in the Coupon Code field on the registration screen. Nonfiction Writers Conference, May 16-18 This event for nonfiction authors is hosted by Stephanie Chandler. As one of 15 speakers, I will be talking about How to Sell More Books on Amazon. Other topics for this virtual conference include traditional and self-publishing, ebooks, virtual book tours, social media, blogging, SEO, professional speaking, and other book marketing tactics. Learn more and register here. Promo Day, May 19 Promo Day is a no-cost online event for writers, dedicated to promoting, networking and learning. More than 20 workshops will be held throughout the day on the Promo Day website and participants can network through the discussion forums. I'll be presenting a workshop about how to get book reviews. Register for Promo Day here. I hope you will be able to join me for these conferences, and I wish you much success with your books! My best, Dana Wed, 02 May 2012 05:25:18 -0400http://archive.aweber.com/bookmarketer/A5Qa./h/Savvy_Book_Marketing_Tips_.htm Savvy Book Marketing Tips Hello , Welcome to another issue of the Savvy Book Marketing newsletter. There's always more to learn about book publishing and marketing, and I've got lots of great resources to share with you this week. Boost Your Profits with Amazon Associates If you are not a member of the Amazon Associates program, you could be missing out on extra revenue. By using your Amazon Associates link on your website and in other promotions, you can earn an extra 4% or more on each book sale that you refer to Amazon. That's extra money on top of whatever you normally get paid for book sales, regardless of how your book is published. And you get a commission on everything that's in the customer's shopping cart when they check out, not just your book! Learn more at http://associates.amazon.com. Unfortunately, authors in some states aren't eligible to join Associates because of disputes between Amazon and state governments over sales tax issues. The easiest way to find out if you are eligible is to fill out the quick application form. Here's an excellent in-depth article about the ongoing battle between Amazon and state tax collectors. A Book Marketing Plan is Key to Success Do you have a written book marketing plan to guide you in maximizing sales for your books? If you haven't already done so, I invite you to download my complimentary report, Create a Book Marketing Plan That Sells Books, at www.CreateYourBookMarketingPlan.com. You are welcome to share this link with your author friends. Book marketing plans are so important that I created a five-part training course to help authors develop their own customized plan. Now is your last chance to sign up for the Ultimate Book Marketing Plan Workshop at the introductory price of $67, before the price goes up on May 1. Alliance of Independent Authors I am honored to be serving as a book marketing adviser for the new Alliance of Independent Authors. Founded by Orna Ross, who successfully transitioned from traditional trade publishing to independent publishing, this global organization offers a variety of benefits for authors, including: * Advice: Top class information, advice and a helpline. * Group Facilities: Book publicity, advertising, in-store promotions, distribution deals, and presence at trade fairs are some of the resources most lone writers can't afford, but which become possible in association. * Grants to members to fund editorial assistance, print runs, and promotions. Learn more about the Alliance of Independent Authors here. Don't Miss These Virtual Learning Opportunities May is the season for book publishing and marketing conferences, and I am participating in four of them! Here's a quick run-down of these events - please check the websites for more details on each event. Remember, these are virtual events so you can participate from the comfort of your home or office. Successful Author Secrets, May 7-25 Lynne Klippel is interviewing 16 publishing and marketing experts about how to write, publish and promote their books. I'll be sharing tips on how to sell books to libraries. The interviews are recorded so you can listen at your convenience. And, there's a great contest with some pretty spectacular prizes, including a Kindle Fire, a book consultation, and a custom book cover design. Click here for your complimentary registration. Self Publishing Online Conference, May 8-10 The Self-Publishers Online Conference brings together 16 book publishing and promotion experts who can show you how to turn your book into a reality. I'm doing a presentation on the Top 10 Book Promotion Strategies for Authors. You'll also get access to discussions and a virtual exhibit hall. Save $50 when you sign up before May 1, and save an additional 10% when you enter Savvy12 in the Coupon Code field on the registration screen at http://SelfPublishersOnlineConference.com Nonfiction Writers Conference, May 16-18 This event for nonfiction authors is hosted by Stephanie Chandler. As one of 15 speakers, I will be talking about How to Sell More Books on Amazon. Other topics for this virtual conference include traditional and self-publishing, ebooks, virtual book tours, social media, blogging, SEO, professional speaking, and other book marketing tactics. Learn more and register here. Promo Day, May 19 Promo Day is a no-cost online event for writers, dedicated to promoting, networking and learning. More than 20 workshops will be held throughout the day on the Promo Day website and participants can network through the discussion forums. I'll be presenting a workshop about how to get book reviews. Register for Promo Day here: http://www.PromoDay.info Focus on Building Your Mailing List Building an opt-in email list is an important part of any book marketing plan. Even if you are a new author and your website traffic is low, you need to build those relationships from the very start. Check out this complimentary three-part 3 video series from Kathleen Gage on How to Build a Profitable Subscriber List. Contest Updates In the Why I Love Libraries contest on the Savvy Book Marketer blog, Sydney Avey and Peter Spenser were selected as the winners. They received complimentary copies of my ebook, How to Get Your Book Reviewed. Last month Savvy Book Marketer subscriber Janet Boyanton won a complimentary ebook conversion from Middleton Book Conversion. Click here to enter this month's contest. That's all the news for now. Have a wonderful and productive week! Dana Lynn Smith About this Newsletter This complimentary newsletter is provided by The Savvy Book Marketer. You can view this ezine and previous issues online at http://archive.aweber.com/bookmarketer. If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary book marketing tips ebook. Thank you so much! Your Subscription Information This newsletter is being sent to you because you subscribed to Dana Lynn Smith's Savvy Book Marketing Tips newsletter. Here are your subscription details: Name: Email: Subscribed on: If you'd like to change your email address or you no longer wish to receive these book marketing tips, please click the link at the bottom of this page. Compliments of Dana Lynn Smith The Savvy Book Marketer UPCOMING EVENTS May 7-25 Successful Author Secrets May 8-10 Self-Publishing Online Conference coupon code: Savvy12 May 16-18 Nonfiction Writers Conference May 19 Promo Day RESOURCES Book Marketing Blog Marketing Guides and Training Programs Plan a Virtual Book Tour Get Your Book Reviewed Sell More Books on Amazon Book Marketing Plan Workshop Sell Your Book to Libraries Directory of Top U.S. Libraries Successful Social Marketing Facebook Guide for Authors Twitter Guide for Authors How to Promote Your Novel Online How to Make Money with Teleseminars and Webinars Ebook Publishing: Ebook Publishing Blog Ebook Publishing Success Training Program CONNECT WITH DANA Twitter Facebook Profile Facebook Page Facebook Group LinkedIn Google Plus Goodreads DISCLOSURE The Savvy Book Marketer newsletter and blog contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the newsletter and blog are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product. Copyright © 2012, Texana Publishing Consultants, LLC. All Rights Reserved.Wed, 25 Apr 2012 18:17:21 -0400http://archive.aweber.com/bookmarketer/LrmbA/h/Savvy_Book_Marketing_Tips_.htm Savvy Book Marketing Tips Hello , I hope you are enjoying a beautiful day wherever you are. I've got lots of resources to share in today's newsletter. * Many authors have expressed an interest in promoting ebooks on the days that they are free on Kindle. I have just created a new Facebook group designed for listing free ebooks on Kindle and other sites. Please read this page to learn how this program works. * Mark Coker, CEO of Smashwords, has just published a new complimentary ebook, The Secrets to Ebook Publishing Success. Grab your copy here. * Novelists, don't miss this article about how Darcie Chan's self-published novel, The Mill River Recluse, became a bestseller on Amazon. * I'm thrilled that the Savvy Book Marketer blog has been named one of the Best Websites for Independent Authors by the Association of Independent Authors. Learn more about AiA here. * The editors at San Francisco Book Review and Sacramento Book Review have just announced a new feature that will expand the review opportunities for children's books. Starting with the June issue, Kids' Book Review will be a monthly insert in the regular review publications and will be written entirely by children from young kids to high school age. See the general submission guidelines here. * Congratulations to Savvy Book Marketer subscriber Janet Boyanton who was the winner of last month's complimentary ebook conversion from Middleton Book Conversion. See this page to learn about future drawings. * I just finished reading the latest issue of the Independent, the magazine of the Independent Book Publishers Association. This outstanding magazine is just one of the many benefits that IBPA offers to indie publishers. You can learn more here. Updates on the New Facebook Design I wrote recently about creating a cover image to place at the top of your Facebook Profile and Fan Page. After doing more experimentation and research, I have determined that the optimum size for the image is 851 pixels wide by 315 pixels high. See this page for more details on what you can include in the cover image for your Fan Page. You can see my Profile and Page cover images here: http://www.facebook.com/DanaLynnSmith http://www.facebook.com/SavvyBookMarketer Self Publishing Online Conference is May 8-10 The Self-Publishers Online Conference brings together book publishing and promotion experts who can show you how to turn your book into a reality. In this virtual conference on May 8-10, 2012, you'll learn how to: * Establish expertise and build credibility with a book * Find out which self-publishing options are the perfect fit for you, whether you are writing fiction or non-fiction * Gain insights on book design, cover design, copywriting, and marketing * Discover how you can use your book to develop a platform and build your business * Create ebooks and other products related to your book to create a passive revenue stream from your writing I will be doing a presentation on the Top 10 Book Promotion Strategies for Authors. Other speakers include Dan Poynter, Susan Daffron, James Byrd, Gary Barnes, Sandra Beckwith, Peter Bowerman, Joel Friedlander, Chris Garrett, Kathy Goughenour, Dan Janal, Caroline McCray, Roger C. Parker, Penny Sansevieri, Joshua Tallent, and Andrea Vahl. Join this virtual conference to hear teleseminars from all 16 publishing experts and get access to discussions and the virtual exhibit hall. Save $50 when you sign up before May 1, and save an additional 10% when you enter Savvy12 in the Coupon Code field on the registration screen. Register at http://SelfPublishersOnlineConference.com And congratulations to Erv Klein for winning a complimentary registration to this conference through the contest on my blog! Nonfiction Writers Conference is May 16-18 I'm also honored to be one of 15 speakers at the Nonfiction Writers Conference, a virtual event conducted via teleconference May 16-18, 2012. This event is sponsored by Stephanie Chandler. I will be speaking on How to Sell More Books on Amazon. Other topics for this virtual conference include traditional and self-publishing, ebooks, virtual book tours, social media, blogging, SEO, professional speaking, and other book marketing tactics. Other speakers include Mark Coker, John Kremer, Dan Poynter, Michael Larsen, Stephanie Chandler, Penny Sansevieri, Jane Atkinson, Jim Horan, D'vorah Lansky, Roger C. Parker, Karl Palachuk, Kevin Smokler, Peter Bowerman, and Bill Belew. Save 40% when you register for the Nonfiction Writers Conference by April 14. ISBNs for Print Books and Ebooks Yesterday we had a lively discussion on the Savvy Book Marketing group on Facebook about the best ways to acquire ISBNs for print and ebooks. To learn more about how to get and use ISBNs, please see my ISBN information page. I invite you to join the Savvy Book Marketing group on Facebook to ask questions and share advice on book publishing and marketing. Please note that this is a discussion forum and promotional posts are not allowed. That's all the news for now. Have a wonderful and productive week! Dana Lynn Smith About this Newsletter This complimentary newsletter is provided by The Savvy Book Marketer. You can view this ezine and previous issues online at http://archive.aweber.com/bookmarketer. If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary book marketing tips ebook. Thank you so much! Your Subscription Information This newsletter is being sent to you because you subscribed to Dana Lynn Smith's Savvy Book Marketing Tips newsletter. Here are your subscription details: Name: Email: Subscribed on: If you'd like to change your email address or you no longer wish to receive these book marketing tips, please click the link at the bottom of this page. Compliments of Dana Lynn Smith The Savvy Book Marketer UPCOMING EVENTS May 8-10 Self-Publishing Online Conference coupon code: Savvy12 May 16-18 Nonfiction Writers Conference RESOURCES Book Marketing Blog Marketing Guides and Training Programs Plan a Virtual Book Tour Get Your Book Reviewed Sell More Books on Amazon Book Marketing Plan Workshop Sell Your Book to Libraries Directory of Top U.S. Libraries Successful Social Marketing Facebook Guide for Authors Twitter Guide for Authors How to Promote Your Novel Online How to Make Money with Teleseminars and Webinars Ebook Publishing: Ebook Publishing Blog Ebook Publishing Success Training Program CONNECT WITH DANA Twitter Facebook Profile Facebook Page Facebook Group LinkedIn Google Plus Goodreads DISCLOSURE The Savvy Book Marketer newsletter and blog contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the newsletter and blog are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product. Copyright © 2012, Texana Publishing Consultants, LLC. All Rights Reserved.Wed, 04 Apr 2012 10:35:27 -0400http://archive.aweber.com/bookmarketer/Nub9Q/h/Last_chance_to_register_for.htm Hello , If you haven't registered for the Ultimate Book Marketing Plan Workshop, now's your chance to join us for this unique hands-on program starting this Thursday, March 29. A solid book marketing plan is your blueprint for success. In this five-week course I'll walk you through each step of creating your own book marketing plan, fully customized for your book and target audiences. You will also learn how to create effective promotional materials to turn lookers into buyers. You'll get five training sessions, plus fill-in-the-blank worksheets, checklists and planning tools. Each session is delivered as a live webinar, audio and video recording, and a written transcript, so you can learn in whatever way is most convenient for you. Special Bonus - you'll even get a half price coupon that you can use toward any Savvy Book Marketer guidebook. Wherever you are in your publishing journey, now is the time to develop a strategic plan for selling more books. Get more details here and register today! To your success, Dana Lynn Smith Tue, 27 Mar 2012 11:08:28 -0400http://archive.aweber.com/bookmarketer/FwMPw/h/Savvy_Book_Marketing_Tips_.htm Savvy Book Marketing Tips Hello , I've got lots of book marketing news to share this week, so lets get right to it. Big Changes Coming to Facebook Facebook is constantly evolving and this month they are rolling out the latest design changes. All personal Profiles will be converted to the new timeline design on March 21 and the new Fan Page design goes into effect on March 30. You can upload a cover image for the top of your Profile and Page. It can be a photo or a graphic that you create. It's best to make your cover image 851 pixels wide; the height can vary. If you make the image smaller, it will be automatically enlarged to 851 pixels in width and it may look a bit fuzzy or get cropped on the edges. For my Fan Page, I am going to use my website header with a few modifications. For my personal Profile, I had a graphic artist create an image that reflects both my personal and professional interests. You can see it at http://www.facebook.com/DanaLynnSmith. Notice how Facebook has automatically inserted my profile photo into the lower left corner of the image that I uploaded. You can learn about timeline here and about pages here. Develop a Book Marketing Plan That Sells Books In networking with lots of authors over the past few years, I've noticed that some seem overwhelmed by the prospect of promoting their books, while others aren't sure where to start or which promotional activities are worth their time. That's why I'm so excited about my newest author training program, starting March 29. The Ultimate Book Marketing Plan Workshop is a hands-on program where you will develop your own marketing plan -- customized for YOUR book and YOUR target audiences. Get more details here and get started creating your marketing roadmap. Also, I want to say a special thank you to these four authors who are serving as beta testers, giving me feedback on the book marketing plan workshop materials in advance: * Barbara Techel, children's and nonfiction author * Andreas Dudas, nonfiction author * Caro Ayre, novelist * Diana Todd-Banks, nonfiction author I'm committed to providing the highest quality training and to creating materials that serve the needs of fiction, nonfiction and children's book authors, and I appreciate the input from these authors. Win an Ebook Conversion Jonathan Scott at Middleton Book Conversion let me know that he's doing a drawing for one lucky author to win a complimentary ebook conversion worth $250. You can enter on this page through March 22: http://www.middletonbookconversion.com/freeoffer.html Best Times to Post Online In a recent study, Shareaholic found that Mondays and Thursdays are the best days to post content online. Monday blog posts get the most traffic, while Thursday posts get the most sharing on social networks. Sharing is highest between 8:00 and 9:00 a.m. Eastern time, and peaks again around 9:00 pm Eastern. It makes sense that people check their social networks in the morning and in the evening. See this article on ReadWriteWeb for more details. I Get Mail Here are a couple of recent emails from newsletter subscribers that I just had to share (with permission from the authors). Thanks so much to Terry and Julie! This is a note to tell you how much I enjoy reading your newsletter. I recently sat in on Joanna Penn's webinar on promoting novels and found it extremely useful. This week I followed up on your note in the 15 February issue about Jon Renaud opening his new bookstore in Manitou Springs, Colorado. My novel is set in southern Colorado. I called Jon: he's not only going to take 10 copies (on consignment), he jumped at the chance to put one of my posters on his wall, as well as display other promotional lit for my book. Thanks for this, and for your good work. -- Terry Marshall, author of Soda Springs: Love, Sex, and Civil Rights I know I've told you this before but I feel obliged to reiterate how helpful are your posts and advice, and to say once again that you are one of the few true, knowledgeable book marketing experts online or probably anywhere else! I look forward to your emails and blog posts and pass them along to my author marketing group regularly. Thanks for all the sound advice and sage wisdom you deliver to authors. -- Juli Schatz, Author! Author! Book and Author Marketing Network That's all the news for now. Have a wonderful and productive week! Dana Lynn Smith About this Newsletter This complimentary newsletter is provided by The Savvy Book Marketer. You can view this ezine and previous issues online at http://archive.aweber.com/bookmarketer. If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary book marketing tips ebook. Thank you so much! Your Subscription Information This newsletter is being sent to you because you subscribed to Dana Lynn Smith's Savvy Book Marketing Tips newsletter. Here are your subscription details: Name: Email: Subscribed on: If you'd like to change your email address or you no longer wish to receive these book marketing tips, please click the link at the bottom of this page. Compliments of Dana Lynn Smith The Savvy Book Marketer UPCOMING EVENTS March 29 to April 26 Book Marketing Plan Workshop RESOURCES Book Marketing Blog Marketing Guides and Training Programs Plan a Virtual Book Tour Get Your Book Reviewed Sell More Books on Amazon Sell Your Book to Libraries Directory of Top U.S. Libraries Successful Social Marketing Facebook Guide for Authors Twitter Guide for Authors How to Promote Your Novel Online How to Make Money with Teleseminars and Webinars Ebook Publishing: Ebook Publishing Blog Ebook Publishing Success Training Program CONNECT WITH DANA Twitter Facebook Profile Facebook Page Facebook Group LinkedIn Google Plus Goodreads DISCLOSURE The Savvy Book Marketer newsletter and blog contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the newsletter and blog are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product. Copyright © 2012, Texana Publishing Consultants, LLC. All Rights Reserved.Tue, 20 Mar 2012 05:08:49 -0400http://archive.aweber.com/bookmarketer/9rsKg/h/The_secret_to_selling_more.htm , here's a quick question - would you rather be writing or selling? In talking and networking with lots of authors over the past several years, it's become clear to me that many authors feel frustrated or overwhelmed by the process of marketing their books. Promoting a book takes a different skill set than writing it, and most authors don't have a background in marketing. I've seen some authors who seem unsure of what to do, while others jump from one activity to another, without any real plan. It doesn't have to be that way. The key to successful book marketing is to understand your target audiences and develop a strategic plan for reaching them and persuading them to buy. But how exactly do you do that? Today I'm thrilled to introduce the Ultimate Book Marketing Plan Workshop. In this unique hands-on program, you'll get five training sessions, plus fill-in-the-blank book marketing worksheets, checklists and planning tools. By the time you're finished, you'll have your own book marketing plan, customized for you, your book, and your target audiences. Don't miss this five-week program, beginning on March 29. As a valued Savvy Book Marketer subscriber, you'll get a $20 early bird discount when you register by midnight on Friday, March 16. Learn more and register here and you'll be on your way to developing an effective marketing plan to sell more books! To your success, Dana Lynn Smith The Savvy Book Marketer Wed, 14 Mar 2012 15:51:13 -0400http://archive.aweber.com/bookmarketer/KkQMA/h/Savvy_Book_Marketing_Tips_.htm Savvy Book Marketing Tips Hello , I am one of several contributors to After the Manuscript, a book marketing column on the San Francisco Book Review website. In a recent article there literary publicist Stephanie Barko said: While a novel is more likely to be recommended by word of mouth, a how-to book is more likely discovered through an internet search engine. Nonfiction authors, I encourage you to read the rest of Stephanie's article for tips on using keywords effectively. Here are links to a few recent articles on the Savvy Book Marketer blog, in case you missed them: Author Success Story - Getting Regional Media Coverage, featuring Wade McCoy Don't be an Anonymous Author Use the Power of Local Promotion by Patricia Fry Resources for Authors Recently I ran across a website from a graphic artist who specializes in working with authors. Among other things, she offers stickers such as Autographed Copy and Local Author for authors to place on their books. I have just updated my ebook, The Savvy Book Marketer's Guide to Selling Your Book to Libraries and it's now available in both PDF and Kindle formats. Here are links to a few upcoming book award competitions: Dan Poynter's Global eBook Awards (March 12) IPPY Awards (March 15) National Indie Excellence Book Awards (April 15) Writer's Digest Self-Published Book Awards - $3,000 cash prize (April 20) Thanks so much to Nick Daws for his review of my Make Money with Teleseminars and Webinars training program. Book Publicity Tools Before you consider using a free or paid press release service, read this: 60 Free Press Release Sites Tested. Here are a couple of excellent articles about writing press releases: How to Write a Great Press Release, from a UK public relations agency Anatomy of a Successful Press Release for Book Promotion by Carol White Also check out the Publicity Forms and Templates workbook from award-winning publicist Sandra Beckwith. Pinterest for Authors Have you heard about Pinterest, the rapidly growing social site that's all about creating and sharing collections of images? The site is basically a giant online bulletin board that people pin images to. As a user, you create boards geared to different topics or interests. Businesses of all kinds are starting to use Pinterest as a marketing tool. Learn more in this article. Thanks all the news for now. Have a wonderful and productive week! Dana Lynn Smith About this Newsletter This complimentary newsletter is provided by The Savvy Book Marketer. You can view this ezine and previous issues online at http://archive.aweber.com/bookmarketer. If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary book marketing tips ebook. Thank you so much! Your Subscription Information This newsletter is being sent to you because you subscribed to Dana Lynn Smith's Savvy Book Marketing Tips newsletter. Here are your subscription details: Name: Email: Subscribed on: If you'd like to change your email address or you no longer wish to receive these book marketing tips, please click the link at the bottom of this page. Compliments of Dana Lynn Smith The Savvy Book Marketer UPCOMING EVENTS Stay tuned! RESOURCES Book Marketing Blog Marketing Guides and Training Programs Plan a Virtual Book Tour Get Your Book Reviewed Sell More Books on Amazon Sell Your Book to Libraries Directory of Top U.S. Libraries Successful Social Marketing Facebook Guide for Authors Twitter Guide for Authors How to Promote Your Novel Online How to Make Money with Teleseminars and Webinars Ebook Publishing: Ebook Publishing Blog Ebook Publishing Success Training Program CONNECT WITH DANA Twitter Facebook Profile Facebook Page Facebook Group LinkedIn Google Plus Goodreads DISCLOSURE The Savvy Book Marketer newsletter and blog contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the newsletter and blog are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product. Copyright © 2012, Texana Publishing Consultants, LLC. All Rights Reserved.Wed, 29 Feb 2012 05:02:45 -0500http://archive.aweber.com/bookmarketer/KLjkA/h/Savvy_Book_Marketing_Tips_.htm Savvy Book Marketing Tips Hello , In last week's webinar about promoting fiction, Joanna Penn stressed the importance of making sure that your book is ready for prime time before you begin promoting it. Success for any type of book begins with a well written and edited book, a great cover, and a compelling title and sales copy. Those points are echoed in this article from the Huffington Post about the factors that tend to limit the success of indie authors. Even if a book is already published, self-published authors can still make improvements to enhance sales. Both ebooks and print-on-demand books can be revised and re-submitted if necessary. It's easy to make changes on most ebook publishing platforms - you can upload a revised cover or book text, revise the book description, and even change the price. For printed books, check with your printer or publisher to find out what's involved and what the fees are. Nonfiction book titles and subtitles should contain important keywords to help shoppers find them on Amazon. For tips on enhancing the sales copy (book description) that you use on book covers, online bookstores, and your website, see these articles: For nonfiction books: Drafting Your Back Cover Sales Copy by Dan Poynter How to Craft Back Cover Copy that Sells Books by the Boatload by Eric Gelb For novels: How To Write a Back Blurb For Your Book, by Joanna Penn Read on for more book marketing resources. Video Marketing Nonfiction authors, don't miss this 6-minute video from Kathleen Gage explaining how to use YouTube videos to drive traffic to your website and build your opt-in mailing list. Ebook Publishing News Ebook sales continue to grow like crazy. The Pew Internet and American Life Project reported that ownership of tablets and ebook readers nearly doubled over the recent holiday period, contributing to the ever expanding market for ebooks. A large number of authors have pulled their books from Nook and other ebookstores in order to join Amazon's KDP Select program. Some authors have been very pleased with the results, while others have concerns about Amazon's requirements for exclusivity. If you are still undecided, please read this article to learn more about the pros and cons of KDP Select. Ebook authors, you can network with other authors and learn more about Kindle publishing on the Kindle Forum. There's even a section where you can promote your books. As with all forums, be sure to read the rules and observe etiquette. Children's Book Marketing Children's authors, don't forget that Children's Book Week is May 7-13. Learn more at http://bookweekonline.com and be sure to plan some special publicity and promotion during that time. The Frugal Book Promoter Carolyn Howard-Johnson is celebrating the release of the Kindle version of The Frugal Book Promoter, 2nd edition, by giving away more than a dozen free reports with the purchase of the ebook. See http://frugalbookpromoter.homestead.com/ for details and check out the bonus reports listed at the bottom of that page. Carolyn completely updated The Frugal Book Promoter several months ago, and the revised paperback version now features 416 pages of book promotion advice! Indie Bookstore Opportunity In mid-March, author Jon Renaud is opening the Back to the Books bookstore in Manitou Springs, Colorado. Jon is planning to feature indie books in his store and he's looking for independent fiction and nonfiction authors with an inventory of books on hand who would be interested in having their books stocked in the store. If you're interested, contact Jon at foxxgrp@gmail.com. Thanks all the news for now. Have a wonderful week! Dana Lynn Smith About this Newsletter This complimentary newsletter is provided by The Savvy Book Marketer. You can view this ezine and previous issues online at http://archive.aweber.com/bookmarketer. If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary book marketing tips ebook. Thank you so much! Your Subscription Information This newsletter is being sent to you because you subscribed to Dana Lynn Smith's Savvy Book Marketing Tips newsletter. Here are your subscription details: Name: Email: Subscribed on: If you'd like to change your email address or you no longer wish to receive these book marketing tips, please click the link at the bottom of this page. Compliments of Dana Lynn Smith The Savvy Book Marketer UPCOMING EVENTS Stay tuned! RESOURCES Book Marketing Blog Marketing Guides and Training Programs Plan a Virtual Book Tour Get Your Book Reviewed Sell More Books on Amazon Sell Your Book to Libraries Directory of Top U.S. Libraries Successful Social Marketing Facebook Guide for Authors Twitter Guide for Authors How to Promote Your Novel Online How to Make Money with Teleseminars and Webinars Ebook Publishing: Ebook Publishing Blog Ebook Publishing Success Training Program CONNECT WITH DANA Twitter Facebook Profile Facebook Page Facebook Group LinkedIn Google Plus Goodreads DISCLOSURE The Savvy Book Marketer newsletter and blog contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the newsletter and blog are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product. Copyright © 2012, Texana Publishing Consultants, LLC. All Rights Reserved.Wed, 15 Feb 2012 08:27:13 -0500http://archive.aweber.com/bookmarketer/6Kq_A/h/Savvy_Book_Marketing_Tips_for.htm Savvy Book Marketing Tips Hello , Recently I saw an author comment online that she didn't like to read books, and I pondered how that must make writing and selling books a challenge. Reading helps us to develop our writing skills, but studying our own book selection and acquisition style can help us to understand the book buying behavior of our target customers. This week I wrote a article for my newsletter subscribers with some thoughts on what we can learn about book promotion from our own book buying habits. Remember, you have exclusive access to the complete archive of newsletter feature articles. Ebook Publishing News If you publish Kindle books (and you should!) you face an important decision about whether or not to enroll in Amazon's new KDP Select program. See this article for more on the pros and cons of this program. I have a separate blog for ebook publishing information and resources at www.SavvyEbookPublishing.com. To keep up to date with ebook publishing news, you can subscribe to that blog's RSS feed. On Monday I published a news column with updates about library lending, KDP Select, Apple's new iBooks Author, and the explosive growth in tablet and e-reader ownership in the past month. Book Marketing Resources Remember that the deadlines are approaching for several book awards contests. See a list of upcoming book award contests. Children's book authors, you may want to check out the Mom's Choice Awards. They have a flyer with more information about their book awards here. If you missed last week's training program, How to Make Money with Teleseminars and Webinars, it's now available in video format. In case you missed it on my blog, be sure to read Patricia Fry's article, Use the Power of Local Promotion. If you dream of landing a traditional publishing contract for your novel, the deadline for entering the Amazon Breakthrough Novel contest is February 5, but it's advisable to enter ASAP because they only accept the first 5,000 entries. How to Promote Your Novel - February 9 While some book marketing strategies apply to all types of books, there are real differences between promoting novels and nonfiction books. I'm thrilled to be hosting novelist and book marketing expert Joanna Penn for a webinar on February 9: How to Promote Your Novel: 21 Ways to Sell More Books Online. There aren't many training programs available that address the specific needs of novelists, so this will be a real treat. In the past year, Joanna has sold more than 18,000 copies of her independently published novels Pentecost and Prophecy, and she has a wealth of marketing knowledge to share. That's all the news for now. I wish you a wonderful and productive week! Warm Regards, Dana About this Newsletter This complimentary newsletter is provided by The Savvy Book Marketer. You can view this ezine and previous issues online at http://archive.aweber.com/bookmarketer. If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary book marketing tips ebook. Thank you so much! Your Subscription Information This newsletter is being sent to you because you subscribed to Dana Lynn Smith's Savvy Book Marketing Tips newsletter. Here are your subscription details: Name: Email: Subscribed on: If you'd like to change your email address or you no longer wish to receive these book marketing tips, please click the link at the bottom of this page. Compliments of Dana Lynn Smith The Savvy Book Marketer UPCOMING EVENTS February 9 Webinar How to Promote Your Novel featuring Joanna Penn RESOURCES Book Marketing Blog Marketing Guides and Training Programs Plan a Virtual Book Tour Get Your Book Reviewed Sell More Books on Amazon Sell Your Book to Libraries Directory of Top U.S. Libraries Successful Social Marketing Facebook Guide for Authors Twitter Guide for Authors How to Make Money with Teleseminars and Webinars Ebook Publishing: Ebook Publishing Blog Ebook Publishing Success Training Program CONNECT WITH DANA Twitter Facebook Profile Facebook Page Facebook Group LinkedIn Google Plus Goodreads DISCLOSURE The Savvy Book Marketer newsletter and blog contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the newsletter and blog are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product. Copyright © 2011, Texana Publishing Consultants, LLC. All Rights Reserved.Wed, 25 Jan 2012 09:22:10 -0500http://archive.aweber.com/bookmarketer/NV9XM/h/Savvy_Book_Marketing_Tips_for.htm Savvy Book Marketing Tips Hello , With the holidays over and the dawn of a new year upon us, now is the ideal time to focus on how to maximize book sales in the coming year. There are many ways to promote a book, and we all have limited time and budgets. A solid book marketing plan is essential for clarifying your marketing strategies and prioritizing your book promotion activities. Take action now to develop or update your book marketing plan by downloading my new complimentary report, Create a Book Marketing Plan That Sells Books. Upcoming Training Programs Thank you to everyone who participated in last month's book marketing survey. Most authors who responded to the survey indicated an interest in training programs, and I already have two new webinars scheduled: How to Make Money with Teleseminars and Webinars - January 19 Teleseminars and webinars are a powerful tool for nonfiction authors to build their author platform, grow a mailing list, and make money. With a teleseminar, you can share the message of your book, do educational presentations, interview other authors and experts, hold group coaching sessions, and more. Attendees listen to teleseminars by phone or online, from the comfort of their home or office. Webinars have an added visual component such as a slideshow. Learn more and register here. How to Promote Your Novel - February 9 While some book marketing strategies apply to all types of books, there are real differences between promoting novels and nonfiction books. I'm thrilled to be hosting novelist and book marketing expert Joanna Penn for a webinar on February 9: How to Promote Your Novel: 21 Ways to Sell More Books Online. There aren't many training programs available that address the specific needs of novelists, so this will be a real treat. In the past year, Joanna has sold more than 18,000 copies of her independently published novels Pentecost and Prophecy, and she has a wealth of marketing knowledge to share. Publicity for Books and Authors Getting publicity in print, broadcast or online media is a terrific way to promote books and authors. One way to get media attention is to tie your book to current events, holidays or special times of the year. In fact, there are days, weeks, and months designated for just about anything you can think of, from National Fitness Month to Dress Up Your Pet Day. Literary publicist Paul Krupin offers a complimentary publicity planning calendar for 2012, listing dozens of special days, weeks and months, along with publicity planning tips. To learn more about book publicity, visit my publicity resources page. To your book selling success! Dana Lynn Smith About this Newsletter This complimentary newsletter is provided by The Savvy Book Marketer. You can view this ezine and previous issues online at http://archive.aweber.com/bookmarketer. If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary book marketing tips ebook. Thank you so much! Your Subscription Information This newsletter is being sent to you because you subscribed to Dana Lynn Smith's Savvy Book Marketing Tips newsletter. Here are your subscription details: Name: Email: Subscribed on: If you'd like to change your email address or you no longer wish to receive these book marketing tips, please click the link at the bottom of this page. Compliments of Dana Lynn Smith The Savvy Book Marketer UPCOMING EVENTS January 19 Webinar How to Make Money with Teleseminars and Webinars February 9 Webinar How to Promote Your Novel featuring Joanna Penn RESOURCES Book Marketing Blog Marketing Guides: Plan a Virtual Book Tour Get Your Book Reviewed Sell More Books on Amazon Sell Your Book to Libraries Directory of Top U.S. Libraries Successful Social Marketing Facebook Guide for Authors Twitter Guide for Authors Ebook Publishing: Ebook Publishing Blog Ebook Publishing Success Training Program CONNECT WITH DANA Twitter Facebook Profile Facebook Page Facebook Group LinkedIn Google Plus Goodreads DISCLOSURE The Savvy Book Marketer newsletter and blog contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the newsletter and blog are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product. Copyright © 2011, Texana Publishing Consultants, LLC. All Rights Reserved.Wed, 11 Jan 2012 10:54:32 -0500