Savvy Book Marketing Tips for Authors and Publishers
Sent Wednesday, August 24, 2011
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Savvy Book Marketing Tips - from Dana Lynn Smith
Hello ,
I hope you're having a wonderful and productive week! In today's newsletter, you'll find these book marketing resources:
* Add Social Follow and Social Sharing Features to Your Blog or Website
* The Power of Facebook Fan Pages
* Promote by the Calendar
* Learn How to be a Media Star
I'm working on several exciting new programs, including a book tour and an eBook publishing webinar.
I've got 12 awesome hosts lined up to participate in the virtual
book tour for
How to Get Your Book Reviewed on September 8 through 23.
The schedule includes four audio interviews, as well as how-to articles,
reviews, and book giveaways. Watch for your next newsletter on
September 7 with details and links to the tour stops.
Shelley Hitz has teamed up with me to
present a no-cost webinar on October 6: "eBook Publishing Basics for
Authors: How to Prepare, Publish and Profit from eBooks." This is going
to be a great program and I'll be sending more details soon.
To your book marketing success!
Dana
Add Social Follow and Social Sharing Features to Your Blog or Website
In a recent
blog post I gave detailed instructions for placing social follow buttons on your website or blog, making it easy for your site's visitors to follow you on a social network or subscribe to your blog.
In today's tutorial, exclusively for newsletter subscribers, I'll show you
6 Ways to Add Social Sharing Features to Your Website, making it quick and easy for visitors to recommend your site to their friends and followers on social networks.
The Power of Facebook Fan Pages
My friend MaAnna Stephenson shared with me a terrific book promotion page on Facebook. The landing page for
Before I Go to Sleep lets you read an excerpt from the book. Other tabs on the page let you listen to an excerpt from the audiobook version and watch the book video trailer.
Learn more about promoting your book through Facebook with my
Facebook Guide for Authors. And be sure to check out MaAnna's
BlogAid.net site for a wealth of blogging and online marketing advice.
Savvy Tip - Promote by the Calendar
Look for ways to tie your book's message, theme, characters or target market to major holidays or specially designated weeks or months. For example, plan publicity and special promotions for your parenting book near Mother's Day. If your novel features a rescued dog, promote around Adopt-A-Shelter-Dog Month in October.
For inspiration, read
Use the Calendar to Promote Yourself and Your Book by Robin Hoffman. and search online for weeks and months related to your book.
Learn How to be a Media Star
On August 30, author and top media coach Susan Harrow will be doing a guest post on the Savvy Book Marketer blog, sharing some common mistakes that authors make during media appearances and how to avoid them. To learn more about becoming a media star, attend her no-cost media coaching webinar on September 7:
Speak in Sound Bites to Get What You Want.
Subscribe to the Savvy Book Marketer Blogs
New articles are posted three times a week on The Savvy Book Marketer blog and weekly on the Savvy Ebook Publishing blog. Be sure to subscribe to the RSS feed for both blogs so you won't miss any posts. To get each new article delivered to your email inbox, the feeds area of Outlook, or your favorite feed reader, just click the links below:
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Share the Savvy Book Marketer
If you know any other authors and publishers who can benefit from this newsletter, please refer them to www.BookMarketingNewsletter.com to subscribe and get their complimentary Top Book Marketing Tips ebook. Thank you so much!
Affiliate Disclosure
The Savvy Book Marketer blog and newsletter contain a wealth of complimentary book marketing advice and resources, as well as links to paid resources. Some links in the blog and newsletter are affiliate links, meaning that Texana Publishing Consultants, LLC, receives a commission on sales of other companies' products and services sold as a result of clicking on the link. I only promote affiliate products and services that I believe to be of quality, based on my own personal experience with them or on the credibility of the person or company providing the product.
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