| » Unleash the Power of Viral Marketing | Viral marketing is a form of online word of mouth marketing in which a message or link gets passed along by others. Here's a recent example illustrating the convergence of blogs, ezines, and social networking to create viral marketing.
Recently, I posted an article on my blog about how to get the most from publishing and book marketing eZines. I linked from that article to a page listing my favorite eZines for authors, including my own eZine. I also created a permanent link to the eZines for Authors page from the Author Resources section on my site.
Then, I posted the following message on Twitter, which got automatically fed to my "status update" box on Facebook:
Check out this list of my favorite publishing and book marketing eZines, and learn from the pros! http://snipr.com/ezinesforauthors
Next, I sent an email to the editors of these eZines, letting them know about the blog posting and my promotion via Twitter and Facebook. Most of these folks wrote back immediately to say how thrilled they were to be included on my list of top eZines for authors.
Several of the editors, including Carolyn Howard-Johnson and Penny Sansevieri, did Twitter posts about being included on the list, which brought more traffic to my blog. Other editors, including Lynne Klippel, wrote in their own eZines about their inclusion on this list.
This promotion is a win-win for everyone:
- I provided a service to my blog readers by introducing them to some great eZines.
- I promoted several of my colleagues and their eZines.
- I introduced myself via email to several top experts in my field who did not already know me, and connected with others who did.
- I got introduced to the readers/followers of those experts who linked to my list.
- I got a spike in traffic to my blog, new Twitter followers, and new subscribers to my own eZine.
How could you use viral marketing to connect with experts/influencers in your field and encourage them to pass along your message to their own readers?
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» Recommended
Resources for Authors | |
PUBLISHIZE
Susan Daffron's new book, Publishize, is a great resource for business owners, coaches, speakers, and other professionals who want to enhance their expert status by publishing a book. This is Susan's ninth book and in it you'll find the self-publishing secrets that made it possible for her to self-publish 8 books in less than 18 months.
Today only, December 11, Susan is offering free shipping on the book and a slew of print and audio bonuses from Marcia Yudkin, Shel Horowitz, Fern Reiss, Sheri McConnell, and others. Check out it out at http://www.publishize.com.
PROMOTE YOUR BOOK WITH FLICKR
BOOK SCHOOL HOME STUDY COURSE
Through December 31, Lynne Klippel is offering a great discount on her highly acclaimed Book School Home Study Course. This step-by-step program includes 9 hours of audio instruction and a workbook to guide authors through the process of writing and publishing a nonfiction book.
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| » About | |
 
Dana Lynn Smith
Book Marketing Maven
As a book marketing
coach, I specialize in developing
targeted marketing plans for nonfiction books.
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