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THE SAVVY BOOK MARKETER

December, 2008

Welcome to the December edition of The Savvy Book Marketer. In this
issue's feature story, you will find an example of how blogs,
eZines and social networks can converge to create viral marketing
opportunities.

I'm excited about my new series of educational tools for authors.
The first ebook, Promote Your Book to Libraries, will be available
in January, and The Texas Book Marketing Handbook will be published
in March. More titles are in the works. Watch for details in the
January edition of The Savvy Book Marketer and at my Book Marketing
Maven site.

I invite you to join me in Houston on January 17, where I'll be
doing a presentation on social marketing at The Business of
Publishing
conference.http://www.bookconnectiononline.com/BoP/BoP.html
Speaking of social marketing, you can
connect with me on Twitter, Facebook and Book Marketing Network.

Best wishes for a wonderful holiday season!
Dana
 
UNLEASH THE POWER OF VIRAL MARKETING

Viral marketing is a form of online word of mouth marketing in
which a message or link gets passed along by others. Here's a
recent example illustrating the convergence of blogs, ezines, and
social networking to create viral marketing.

Recently, I posted an article on my blog about how to get the most
from publishing and book marketing eZines. I linked from that
article to a page listing my favorite eZines for authors -
including my own eZine. I also created a permanent link to the
eZines for Authors page from the Author Resources section on site.

Then I posted the following message on Twitter, which gets
automatically fed to my "status update" box on Facebook:

Check out this list of my favorite publishing and book marketing
eZines, and learn from the pros!  http://snipr.com/ezinesforauthors

Next, I sent an email to the editors of these fine eZines, letting
them know about the blog posting and my promotion via Twitter and
Facebook. Most of these folks wrote back immediately to say how
thrilled they were to be included on my list of top eZines for
authors.

Several of the editors, including Carolyn Howard-Johnson and Penny
Sansevieri, did Twitter posts about being included on the list,
which brought more traffic to my blog. Other editors, including
Lynne Klippel, wrote in their own eZines about their inclusion on
this list.

This promotion is a win-win for everyone:

    * I provided a service to my blog readers by introducing them
to some great eZines.

    * I promoted several of my colleagues and their eZines.

    * I introduced myself via email to several top experts in my
field who did not already know me, and connected with others who did.

    * I got introduced to the readers/followers of those experts
who linked to my list.

    * I got a spike in traffic to my blog, new Twitter followers,
and new subscribers to my own eZine.

How could you use viral marketing to connect with
experts/influencers in your field and encourage them to pass along
your message to their own readers?

PUBLISHIZE

Susan Daffron's new book, Publishize, is a great resource for
business owners, coaches, speakers, and other professionals who
want to enhance their expert status by publishing a book. It's
Susan's ninth book and in it you'll find the self-publishing
secrets that made it possible for her to self-publish 8 books in
less than 18 months.

Today only, December 11, Susan is offering free shipping on the
book and a slew of print and audio bonuses from Marcia Yudkin, Shel
Horowitz, Fern Reiss, Sheri McConnell, and others. Check out it out
http://www.publishize.com.

PROMOTE YOUR BOOK WITH FLICKR
Check out this post from my Book Marketing Maven blog on how to
promote your book with Flickr.
 
BOOK SCHOOL HOME STUDY COURSE

Through December 31, Lynne Klippel is offering a great discount on
her highly acclaimed Book School Home Study Course.
http://www.mybookschool.com/ This
step-by-step program includes 9 hours of audio instruction and a
workbook to guide authors through the process of writing and
publishing a nonfiction book.

 Dana Lynn Smith
Book Marketing Maven
 
As a book marketing coach, I specialize in developing targeted
marketing plans for nonfiction books.
See my Book Marketing Maven blog for more book promotion tips.
 
Follow me on Twitter
Find me on Facebook
 
Connect on Book Marketing Network

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