A great live example, and it's super fresh!

Published: Sun, 08/28/16

 

I love showing you live examples! This one is a doozy, with lots of great take-aways. :) I want to show you how REAL marketing works, in a REAL niche.

So often "internet marketing strategies" are shady, hokey, or you don't really get the practical application, or how you can apply it in YOUR niche or in your own business. Or all of the above, lol.

Let's take "storytelling marketing" for example. That gets OLD. Done right it's really cool and draws you in, and even helps you personally relate to the topic or to the writer - which is great.

But I could have started off this email with: "A crazy storm popped up in middle Tennessee today, causing me to experience a raging migraine that..." (blah blah blah) That's actually true lol, but so irrelevant. :P

Want to see a real example, with a true story, that has a point?

Here you go: http://www.travelinglowcarb.com/13495/awesomization/

That post is a great example of several things actually...

* Creative Angles - using a creative angle to share something that might otherwise be (or seem!) irrelevant (aka: "affinity marketing").

* Humanization - which is an element that endears readers to you / your story / your call-to-action

* "Be The One With The Problem" - This is a tip I share with other bloggers and writers. Instead of trying to be The Expert and writing boring, dry articles... write from reality. If you present a problem you've experienced, or ARE experiencing, it leads in SO much better to the solution you're presenting.

* Proof - one of the BEST elements you can use in any product review or promotion. I had to dig up some OLD photos for that in this post, lol.

* Great Content - Making a product review or promotion stand alone on it's message, with or without product mention, is what makes for engaging content. It's the kind Google likes too.
If you strip away all products and links... does your content still stand on it's own as read-worthy?? That's the true test!

* "Conversational Marketing" - I like that term better than storytelling (which seems silly to me). I get conversational with my audience. Conversation goes two ways, by the way. You can tell a story as one person, but conversation requires listening & responding - which is a GREAT way to get to know your market even better. The better you know them... the better you can serve them. ;-)

I could go on and on, but take a quick read here: http://www.travelinglowcarb.com/13495/awesomization/ ... and see if you find it interesting, engaging, read-worthy, and whether it hits all the points you would need it to hit to make a decision yourself.


I wrote that piece from the heart. Not from my marketing heart, from my heart. That's my favorite kind of content to create - and usually the kind that gets the BEST response.

I hope you enjoy the live example, and can implement some of those elements yourself this week! *cheers*

Best,
Lynn Terry
ClickNewz.com

p.s. We're still working on the forum upgrades. Stay tuned for news on that. ;-)