When You're Gone

Published: Fri, 03/20/15

People wonder why I market like I do.

Why I don't just go after every sale I can get
as quick as I can...

Why I dont go for the money grab.

And people often wonder why I put so much
into people...

Cheer folks on and do my best to mentor
everyone who wants me to...

No matter whether I make money on
your efforts or not.

People ask...why do you give those trainings away
when you could sell them...

Why do you make your courses so reasonable
when you could charge ten times more and why
oh why do you spend time talking to people who
have not paid you just yet?

Why Diane?

WHY?

It's weird.

Someone with your credentials could
charge people to sneeze on them...

Why do you give a damn?

And why do you keep giving?

Well HERE'S why...

Because someone gave to me.

Someone cared about me.

Someone offered encouragement to me.

Because someone chose not to take advantage of me.

And it is my assignment to do the same.

Cause here's what I know

In two years from now 99% of the people who read this
letter will be gone.

They will have quit...

Given up...

Gotten distracted...

And out of those 99% at least 50%
will blame someone other than themselves
for their failure.

In fact a percentage will actually even blame ME
for their lack of action and follow through...

No matter how much I give them and no matter how much I care.

Chances are that if you are reading this you will be part
of that 99% who are GONE.

But here is what makes me keep going.

Its the ONE PERCENT.

The ones who will NOT let go of the bone.

Who will NOT lay down.

Who will NOT stop til they get to their DREAM.

I do what I do for them.

Believe me...I make good money...

I am for sure not a martyr

But I need to do certain things for these folks...

For am I one of them.

One of the ONE PERCENT.

And here's the rub.

Until the day you are gone...

(which you probably will be at some point)

I have NO CHOICE but to believe you are one of us too.

I have to.

For losing FAITH would be the end of me.

So my hope for you today is that you take this letter
and print it out and DECLARE that you are of my ilk...

Of the ONE PERCENT.

And then tuck it in your wallet or somewhere safe.

And know that within this letter you ALWAYS
have a partner who BELIEVES in you.

And then...

If you are not gone.

If you are STILL HERE by March 2017.

Pull that sucker out and send it to me if you feel
you have gotten to your dream or at the very least you
are a hell of a lot closer to it than you are today...

Cause I wanna know who is still standing.

I wanna know its YOU.

And I want you to know...

That if you are not gone...

I will be here waiting to HERALD YOU

Celebrate you.

And YES...I want to hug you.

Because guys like us...

We NEED to stick together.

There are only a few of us.

And we need to be there for all of our
kind that are coming down the road.


But if you must go....

And most do....

When you are gone.

REMEMBER that out of all the nay sayers
and doubters...

There was always ONE who believed in you.

And her name was Diane Hochman.