I've been saying it for years.
Its a mistake to try to build a personal brand
before you have results.
I have dozens of training saying this but of course I was
alone in my theory all this time as guru after guru told
folks to brand themselves and now a days people sling
that concept around like it was carved in a stone tablet
back in ancient
times.
Bottom line...
There are several reasons why a personal brand
can be a big mistake for many marketers.
Let me run through a few....
1) When you try to build a personal brand before you have any
results you are building on a base of sand....
People can tell when what you say is true or when what you
say is conjecture. And when they smell this you can actually be hurting
the brand that you could have built if you had waited.
2) Building a personal brand demands a sparkling personality
and an "always performing" lifestyle that most people are just
not comfortable with.
3) Building a personal brand
means you have built something
that is completely dependent upon YOU.
If for any reason you can not run the brand ...the brand is DONE.
You have no asset to sell...
No way to raise cash.
4) When you want to diversify your revenue streams under your
personal brand you can receive great scrutiny as people question
why you are selling something else.
5) Large corporations have spokes people but would never base a
brand on an individual...so why would you?
Now I know I am contradicting a lot of what is being taught in the
marketplace today ...
And I am getting some heat from saying this stuff...
But LOOK AROUND!
There are legions of
people trying to brand themselves and be the
issue speaking to audiences of NONE on the Facebook lives that
they have been told are the solution.
Blogs with no readers...
Facebook pages with no likes...
Videos with no viewers...
And pockets with no money!
A sea of talking heads on a road to nowhere.
It just makes no sense!
So when we were
talking about what product to come out
of the gate with at IQup where I am the Chief Marketing Officer
the logical choice was to come out of the gate by helping people
create BRANDS...
Real Brands...
Brands that are based on what people want to buy.
Brands that are calibrated to generate leads and
appointments.
Brands that one can build and SELL.
Brands that can be multiplied many times over.
The marketplace is changing.
When the masses are mumbling something the
pros are moving on...
"Brand You" is now lingo tossed around by the
very folks who should not be looking to brand themselves at all...
YET.
Now...Am I saying you should never have a YOURNAME.com.
NO...I have one.
Am I saying you should not do blog posts, videos and lives?
No...I do them all the time.
What I am saying is that NO BRAND should be based on a person.
It should be based on SOLUTIONS.
And when your name becomes synonymous with a SOLUTION that
your base is looking for....
GO FOR IT.
But until then you can actually be doing yourself a diservice
by tying your name to your learning curve...
Teaching people that you don't know what you are doing
yet
is a place that is very hard to climb out of,
And yet that is exactly what many advisors are telling you to do.
But not me.
Never me.
I have always said to become a promoter...
Get Results...
Then and only then become a personality...
Get Results...
And in time...
You become a professional.
That's the path,
Can't find one big earner that didn't follow
it,
NO ONE was a brand from day one.
NO ONE.
So why would you try to be?
So now that I have rambled on...
HERE are the replays of the two webinars I did this week.
But before you watch...
I want to give you a disclaimer.
BOTH contain an offer to be a part of a special group that
is helping us develop the BIZ UP product that IQup will be offering.
As the CMO I DO
NOT receive a commission on this product so
I am not here to try to get you to buy.
What I am is a marketer who has been doing this for a LONG
time who KNOWS what is about to happen.
And as always...I am at the front of the curve.
These webinars contain VALUABLE business training that
I encourage you to
watch.
The first one talks about BIG BRANDS and WALLET SHARE.
How to get a bigger percentage of your customers spend in the marketplace.
And the second one I show off my personal plan for the future
where I build MULTIPLE BRANDS that are not focused on me.
And of course...if you DO want to get the product we'd love to have
you in our beta
group.
We're pretty excited about it :)
So here is WEBINAR ONE
And here is WEBINAR TWO
And here is what Facebook COO Sheryl Sandberg had to say
Be a Voice, Not a Brand
The idea of developing your personal brand is a bad one, according to Sandberg. “People aren’t brands,” she says. “That’s what products need. They need to be packaged cleanly, neatly, concretely. People aren’t like that.”
“Who am I?” asks Sandberg. “I am the COO of Facebook, a company I deeply believe in. I’m an author. I’m a mom. I’m a
widow. At some level, I’m still deeply heartbroken. I am a friend and I am a sister. I am a lot of very messy, complicated things. I don’t have a brand, but I have a voice.”
Focus on developing your voice, she says. Figuring out what’s important to you and being willing to use your voice for that purpose is incredibly valuable. “If you are doing it to develop your personal brand, it’s empty and self-serving and not about what you’re talking about,” she says. “If you’re doing it because
there is something you want to see changed in the world, that’s where it will have value and depth and integrity.”
Isn't that what we all truly want....to develop a VOICE???
And when you have SOMETHING TO SAY...
Put it on YOURNAME.com and you are off to the races.
But that is not how you make money.
That is how you build
TRUST.
Then that TRUST pushes people to the BRANDS you
promote...
Me...I'd like to think I have some trust with you....
You wouldn't be reading this if I didn't.
And there's a good chance you will look at these recordings
because of that trust.
In the marketplace there are only two
things that make people look...
DESIRE and TRUST.
Until you build trust...the only way you get to make money is through DESIRE.
And anyone who tells you different is doing you a disservice.
Learn this NOW and change your income.
It's a simple shift and VOILA...you hit the
gravy train.
OK...That's my soliloquy today.
Enjoy the information and hit me up if you have questions.
Later....
Diane
Diane Hochman
860 218-9912