Fresh Perspective Copywriting

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April, 2012

• [Fresh Marketing] How to Make Your Content Marketing More Social Sent Thursday, April 26, 2012 In This Issue: April 2012 - Volume 4, Issue 4 ISSN 1920-5244 How to Make Your Content Marketing More Social New this Month on the Fresh Marketing Blog Dear , The weather this past month has been crazy. We had summer-like temperatures in March and snow in April. I've been using the recent cold weather as an opportunity to put together some new resources before the warmer temperatures roll back in and I sign up for sailing lessons. […]

March, 2012

• [Fresh Marketing] How to Engage Customers and Stand Out from the Crowd Sent Wednesday, March 28, 2012 In This Issue: March 2012 - Volume 4, Issue 3 ISSN 1920-5244 The TED Video that Every Marketing Professional Must Watch Is Your Content Marketing Too Safe? New this Month on the Fresh Marketing Blog The 3 Biggest Shifts Needed for Successful B2B Content Marketing (mentioned in MarketingProfs) Dear , Last week, I attended a TEDx event in Waterloo, Ontario. I was thrilled to be in the audience, as the presentations are always […]

February, 2012

• [Fresh Marketing] How to Get More Sign-Ups for Your Software Demos and Trials Sent Wednesday, February 22, 2012 In This Issue: February 2012 - Volume 4, Issue 2 ISSN 1920-5244 How to Get More Sign-Ups for Your Software Demos and Trials New This Month on the Fresh Marketing Blog Dear , A friend recently got me hooked on Pinterest. I'm using the new social media tool to save and organize all those random things that I find on the web. It's basically a giant list of recipes I want to make, places I want to go and, of course, things I want to buy. It […]

January, 2012

• [Fresh Marketing] How to Increase the Conversion Rates on Your B2B Landing Pages Sent Wednesday, January 25, 2012 January 2012 - Volume 4, Issue 1 ISSN 1920-5244 In This Issue: How to Increase the Conversion Rates on Your B2B Product Pages 2012 Technology Marketing White Paper Released - Get Your FREE Copy Today and Discover New Ways to Turn Leads into Customers New This Month on the Fresh Marketing Blog Dear , I hope 2012 is off to a fantastic start for you. I took time over the holidays to try to bake macaroons - […]

September, 2011

• [Fresh Marketing] The #1 Way to Improve Your B2B Marketing Sent Thursday, September 29, 2011 September 2011 - Volume 3, Issue 7 ISSN 1920-5244 In This Issue: The #1 Way to Improve Your B2B Marketing Breakthroughs in B2B Marketing - Webinar Playback Available Dear , Ciao from Italy! As much as I love the world of B2B marketing, I'm taking a break to spend a few weeks in Sorrento, Rome, Florence, Venice and Paris. I'm probably eating gelato as you read this. However, I've put together some content for you in the […]

August, 2011

• [Fresh Marketing] How to Select a White Paper Topic that Drives Leads Sent Wednesday, August 24, 2011 August 2011 - Volume 3, Issue 6 ISSN 1920-5244 In This Issue: How to Select a White Paper Topic that Drives Leads Breakthroughs in B2B Marketing - FREE Webinar Dear , I can't believe that summer is almost over. Soon, everyone will be back in the office and your fall marketing projects will be in full swing. If you're trying to get caught up on your content marketing, you'll be interested in this month's article - How to Select a White […]

July, 2011

• [Fresh Marketing] How to Maximize Your Website’s ROI Sent Wednesday, July 27, 2011 July 2011 - Volume 3, Issue 5 ISSN 1920-5244 In This Issue: How to Maximize Your Website's ROI Breakthroughs in B2B Marketing - FREE Webinar Dear , I hope you're enjoying your summer. It seems like many B2B marketers are using the summer to redevelop their websites. Since I've been writing lots of website copy, I thought I'd address one of the biggest problems with B2B websites - focusing all your content on the smallest portion of your audience […]
• How to Use Social Media to Generate B2B Leads - Full Transcript Available Sent Thursday, July 14, 2011 Dear , Just in case you missed it, The Social CMO recently interviewed me about how to create social media content that drives action. To be honest, I wasn't sure how many people would show up for the live Twitter chat, as it was held on the Fourth of July. I thought everyone would want to enjoy their picnics and fireworks! However, we had a large and lively group of participants. They asked lots of great questions and shared some amazing insights about using social media for […]
• How to Use Social Media to Generate B2B Leads - Full Transcript Available Sent Thursday, July 14, 2011 Dear , Just in case you missed it, The Social CMO recently interviewed me about how to create social media content that drives action. To be honest, I wasn't sure how many people would show up for the live Twitter chat, as it was held on the Fourth of July. I thought everyone would want to enjoy their picnics and fireworks! However, we had a large and lively group of participants. They asked lots of great questions and shared some amazing insights about using social media for […]

June, 2011

• [Fresh Marketing] 3 Keys to Creating Social Media Content that Converts Sent Wednesday, June 22, 2011 June 2011 - Volume 3, Issue 4 ISSN 1920-5244 In This Issue: 3 Keys to Creating Social Media Content that Converts (Plus! A Live Twitter Chat to Further Explore this Topic) Dear , I've had the pleasure of becoming involved with some great marketing groups, including the Content Marketing Institute and The Social CMO. This month, I'd like to share an article I orginally published on the Content Marketing Institute's blog. It explains how to get people […]

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