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May, 2012
- [FCF]Video: How to set up a simple email split test Sent Friday, May 18, 2012 Hello!Just a very quick Fast Copy Friday tip for you today, I've finally uploaded the quick 5 minute video showing you how to set up a quick email split test in Aweber. And I share with you the results, which were very unexpected. It seems my prediction was wrong...but also right. Just shows the power of testing to correct any assumptions!You can see the video here: http://harrisonamy.com/set-quick-email-split-test-aweber/Have a fan-flippin-tastic weekend !Till next time, […]
April, 2012
- [FCF] Why a name can make you famous Sent Friday, April 27, 2012 , I am writing to you this evening feeling pretty excitable. About 20 minutes ago I received a message from my friend to say that yesterday she gave birth to twin girls Nina and Ella. When I got word, I was in the supermarket and ran to the card section grinning like a loon to buy a congratulations card. And this got me to thinking about names, and in particular how they can get you more attention for what you do. A lot of smart business use proprietary names to increase […]
- [FCF] How to make your reader suddenly "see" that they need you Sent Friday, April 20, 2012 Hello ! Ever feel like you're giving your reader everything they need to buy from you or hire you and yet there's still no reaction? Now, without knowing your exact situation and the copy you're not quite happy with, there is a little technique successful copywriters use on pieces that convert well. And it can be as simple or as involved as you have time for. What is it? A test. People love tests especially if it: Tells them something about themselves Is […]
- [FCF] Tomorrow, Copyblogger's Jon Morrow shares his traffic secrets Sent Monday, April 9, 2012 , Did you have a long weekend like we did? If so I hope it was lovely. If you didn't, then maybe it rained in all the places where people did have time off... :-) I'm in my final week of preparing for the Brighton Marathon. I say running, but as it's you I'll be honest it looks more like an ungainly wobble / stumble. I'm pretty petrified. (It's my first one). It's taught me lots about focus and action - like what we talked about last week. And that's why I want […]
March, 2012
- The 30 second editing tip that packs a punch in your copy Sent Friday, March 9, 2012 Well what do you know? It's Friday already and today your broadcast is coming from beautiful Austin, Texas. I'm here for SXSW, working whilst catching up with friends. I'm about to head out before the thunder storms hit and wanted to share with you a quick tip I recently used in a copywriting guide for client. It's the fastest way to get from waffle to wow when editing your copy and it includes a sacrifice: You need to kill your adverbs. Whether the backspace button […]
February, 2012
- Don't forget, the content marketing lesson is tomorrow Sent Monday, February 27, 2012 Hey , We've already had plenty register for tomorrow's free content marketing webinar which is with Sean Platt from Ghostwriter Dad. One of the ways Sean has built up his business (he invoiced over a quarter of a million in jobs recently) is through content marketing. Sean is going to explain what he did, and more importantly, what he'd do now if he was starting from scratch. To register for your spot, click the below link: […]
- Reminder: Your Unique Story webinar is today Sent Tuesday, February 21, 2012 Hello again , Just a quick reminder to let you know the free webinar on creating your unique story happens today at 12pm Pacific (8pm London time). I'll be helping you brainstorm story ideas for you, your business and your products, in a super simple way. Together we'll be looking at: The reason being different alone isn't good enough The 3 critical ingredients you need to start writing your story How a combination of hot topics created a billion dollar franchise How to […]
- [FCF] Increasing email open rates by violating the rules Sent Friday, February 17, 2012 , it's another Friday. And you know what that means, a quick bullet-fast copywriting tip for ya. Now, reading tips is useful, but to really get to know your own audience, it's worth running a few split tests to see what works best for you. On Monday I emailed you announcing the blog post about the death of the USP. And you would have seen one of 2 email subject lines: New blog post - how to create your unique business story New blog post - the death of the USP Which […]
- [FCF] Time's running out for me - are you at risk too? Sent Friday, February 10, 2012 , time is running out for me, in 15 minutes it won't be Friday any more in the UK, and I'll have missed Fast Copy Friday - which I really don't want to do. Of course there was good reason. After returning from my marathon training (it's going okay, my bum kills from running up hills and I have a funny walk as a result) we had a couple of friends turn up who needed a chat. Chat over, it has left me with only a little time to cover what I wanted, but fortunately it's a […]
- [FCF] How to make your testimonials more persuasive (and a good shed story) Sent Friday, February 3, 2012 Ahh, there you are , I am in a good mood which may have something to do with the glass of Pinot and packet of Hula Hoops by me as I type this (classy lady that I am) Today, we went wedding venue hunting (I'm thinking castle and horse drawn carriage, Malc's thinking village hall, stocked to the ceiling with a booze run from Calais...). For lunch we stopped into a restaurant that we were considering to hire. Despite reservations that it wasn't as nice as the hotel we'd just […]